Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2018

Melissa Lantsman

Current Position

Melissa has more than a decade of experience serving as a strategic communications leader in high-profile positions across the most senior ranks of the federal government, political campaigns across Canada and in the private sector. With a diverse background spanning Finance, Trade, Foreign Affairs and the Environment, Melissa has a proven track record developing successful public affairs and communications engagement campaigns as well as effective issues management strategies. A seasoned communicator, Melissa brings focused experience in problem solving and strategy development for public affairs & stakeholder engagement campaigns as well as reputation, issues management and crisis communications.

Experience

Prior to joining H+K, Melissa was head of Premier Doug Ford’s 2018 Campaign Warroom and served as chief spokesperson for the campaign. Prior to that she served as Caroline Mulroney’s Leadership Campaign Director. Melissa has also held senior roles in the 2008, 2011 and 2015 federal Conservative Party of Canada campaign warrooms. From 2007 to 2015, Melissa served as Director of Communications for Canada’s Ministers of Finance, Foreign Affairs, Trade and Environment. She provided strategic communications advice, speech-writing and media relations support to Ministers in an intense and highly scrutinized media environments. Melissa also brings private sector experience in financial communications having worked as a Senior Director at CIBC World Markets. Melissa has provided media-training, debate prep and speech coaching to both political leaders and C-Suite executives. She is also frequent media commentator on the topic of Canadian politics.

Melissa graduated (summa cum laude) from the University of Toronto and went on to graduate studies at Ottawa University. Melissa is active in community service as a volunteer, board member and mentor with several organizations. She serves on the board of directors for the Canadian Jewish Public Affairs Committee (CJPAC) and on the board of the Canadian Council of Jewish Affairs (CIJA) in Toronto. Melissa is a mentor with Women in Politics (WIP) and is active in fundraising and raising awareness of Crohn’s and Colitis Canada. Melissa is fluent in English, French and Russian.