Nafisa Subedar is a purpose-driven sales and growth strategist with nearly a decade of experience shaping the legal cannabis industry in Canada and the United States. Currently serving as Regional Growth & Sales Consultant – Canada & USA at Emerald Lane Recruitment, Nafisa connects LP & MSO with top-tier talent. With Emerald Lane operating across five continents and 11 countries, her work directly supports the advancement of legal industries through a people-first approach—something deeply aligned with her personal mission to help build a better, more inclusive, and responsible cannabis ecosystem.
Nafisa’s journey into cannabis began in 2016, inspired by her own experience with alternative pain management following a serious car accident. Leaving behind a career in pharmaceuticals, she embraced a new path with a focus on wellness, advocacy, and meaningful industry change. She began as a Contract Medical Sales Manager, working closely with healthcare professionals to champion cannabis as a therapeutic solution. This grassroots approach set the tone for a career grounded in education, relationship-building, and long-term value creation.
As National Sales Manager at Blissco Cannabis, Nafisa led the launch of 21 SKUs into the Canadian market—efforts that helped build the brand’s national presence and ultimately contributed to its acquisition by Supreme Cannabis in 2020. Her leadership roles since then—including Account Executive at The Blinc Group (NY) and Director of National Sales at Canna Brand Solutions—have spanned the vape tech, B2B, and hardware distribution spaces, where she continued to deepen her expertise in supply chains, compliance, and sales strategy. Further solidified her reputation as a trusted partner in bringing cannabis technologies like CCELL to the Canadian market.
In her current role at Emerald Lane, Nafisa works with organizations across the U.S. and Canada, helping them scale strategically by hiring for impact. Emerald Lane’s global, people-first philosophy is a natural fit for Nafisa, who believes that true growth starts with the right people—and the right values.
Beyond her sales and recruitment accomplishments, Nafisa has become a respected voice in the industry. She has spoken at major cannabis conferences including Lift Expo (2019), Grow Up Conference, and other leading events across North America. She’s been featured on multiple industry podcasts and interviewed in cannabis-focused publications, sharing her insights on topics like Cannabis Vapes, female leadership, cannabis wellness, ethical growth, and the future of legal markets.
With a diverse background that also includes roles at Mead Johnson Nutrition, Dyson, She’s FIT!, and Fido Solutions, Nafisa brings a well-rounded perspective to the table—blending consumer brand experience with deep cannabis industry expertise.
Her continued passion, integrity, and resilience have earned her a reputation as not just a sales leader, but a trusted advocate for positive change. Whether helping build brands or build teams, Nafisa’s work is rooted in the belief: people come first, and when they’re empowered, industries thrive.
