With over 18 years of experience in the cannabis industry, Pete Shearer is a seasoned professional with a wealth of knowledge and expertise. He is the Founder and Principal Consultant at Shearer Consulting, where he provides commercialization consulting to the Canadian cannabis industry.
Pete’s career began with consulting on the design, construction, and operation of numerous MMAR medical cannabis facilities. As the commercial medical cannabis regulations (MMPR) were introduced in 2013, Pete became the principal consultant at Shearer Consulting, where he advised cannabis companies on cultivation and genetics strategies.
In 2018, Pete joined The Supreme Cannabis Company as Director of Product Development and Planning. During his time at Supreme, he developed The Shearer Grading Scale™, a sensory-based system to evaluate and grade the quality of dried cannabis flower. Pete also led Supreme’s product innovation strategies, authoring and presenting consumer and trade education initiatives.
In 2020, Pete was recruited by the Ontario Cannabis Store as Senior Category Manager for Dried Flower. While at OCS, he managed the rapidly growing assortment of new products and vendors, and authored the Ontario Craft Cannabis Designation.
Pete’s latest role was as VP Product Development at Blaise Brand Partners, where he led commercialization strategy development for BBP clients.
In May of 2022, he returned to Shearer Consulting as Principal Consultant, continuing to provide commercialization consulting to the Canadian cannabis industry.
