Riel’s Cannabis Marketing Adventures began in the late 90’s when he built a membership system for Arthrology, one of the earliest private members clubs serving Cannabis patients in Vancouver.
Other notable accomplishments in Cannabis marketing include having developed the Glacial Gold Brand in the legacy days and transitioning it into the Legal market with an acquisition by NextLeaf in 2021.
More recently, Riel was a co-founder of Dabber, a dispensary-focused WooCommerce plugin that was acquired by Cova in late 2022. He subsequently served as Director of Product Marketing, eCommerce.
Currently, Riel is the Head of Marketing for Breadstack, a complete eCommerce solution for dispensaries looking to elevate their brand, own their data, and control every touchpoint in the customer journey.
