Rob Baldwin’s dedication to plants and the art of cultivation drives his approach to growing quality cannabis, a passion he brings to the evolving cannabis industry, where he sees endless potential for innovation and excellence. As Vice President of Cultivation and Greenhouse Operations at Pure Sunfarms, Rob oversees greenhouse operations, leading a team of skilled growers dedicated to producing high-quality, consistent cannabis. His leadership emphasizes hands-on expertise and collaboration, inspiring a culture of continuous learning leading to continued improvement and innovation. Rob believes that a strong connection to the land, paired with innovative growing techniques, is essential to delivering quality products that meet consumer expectations. With over two decades of experience managing greenhouse operations in BC’s Fraser Valley, Rob previously served as Grower and Facility Manager at Village Farms. There, he managed the greenhouse that now powers Pure Sunfarms’ operations, guiding its conversion from vegetable to cannabis production. Rob’s extensive knowledge of BC’s growing conditions and his background in greenhouse management position him as a leader in cannabis cultivation. Rob holds invaluable expertise in plant health and quality standards, backed by years of experience. His commitment to excellence continues to drive Pure Sunfarms’ reputation for quality and consistency in Canadian-grown cannabis. Rob is also a graduate of Kwantlen Polytechnic University, where he completed the Greenhouse Management Program, focusing on Botany, Plant Health, Crop Production, Greenhouse Climate Control, Pest Management, and Crop Production Operations.
