Rob Baldwin leads cultivation and greenhouse operations for Village Farms’ Canadian Cannabis business, overseeing one of the largest and most advanced cannabis facilities in the country. As Vice President of Cultivation and Greenhouse Operations, he manages the systems, people, and processes that produce consistent, high-quality cannabis at scale. Rooted in a deep respect for plants and the land, Rob combines horticultural expertise with a passion for innovation to continually elevate product quality.
Rob leads with curiosity, collaboration, and a belief that the best ideas are grown from the ground up. He inspires a culture of learning and continuous improvement, empowering his team to experiment, adapt, and innovate. His approach blends science with instinct, balancing precision growing techniques with an intuitive understanding of plant health and environmental control.
With more than two decades of experience managing greenhouse operations in BC’s Fraser Valley, Rob brings unmatched regional expertise to Village Farms. Before joining the cannabis industry, he served as Grower and Facility Manager at Village Farms, where he led the full conversion of the greenhouse from tomato production to cannabis cultivation. His knowledge of BC’s growing conditions and commitment to quality have been instrumental in establishing Village Farms’ reputation for excellence in Canadian-grown cannabis.
Rob is a graduate of Kwantlen Polytechnic University’s Greenhouse Management Program, where he specialized in Botany, Plant Health, Crop Production, Climate Control, and Pest Management.
