Rob’s passion for plants shines through every aspect of Pure Sunfarms. As VP of Cultivation and Greenhouse Operations, he is dedicated to growing high quality plants with a passionate and caring team of growers. He is responsible for all aspects of Pure Sunfarms cultivation and greenhouse operations, and continues to showcase world-class growing capabilities to deliver high-quality, consistent cannabis to the Canadian market.
Before Pure Sunfarms, Rob was the Grower and Facility Manager of Village Farms, growing and farming greenhouse tomatoes. The greenhouse that he managed is the same site where Pure Sunfarms now operates and thrives, with Rob overseeing all greenhouse conversion efforts. He is passionate about everything he grows, and when transitioning his growing focus from vegetables to cannabis, he was excited for a new chapter. Rob’s unique journey has given him over two decades of invaluable experience managing greenhouse operations in British Columbia’s Fraser Valley. His knowledge and understanding of the land and growing conditions, paired with his hands-on growing expertise is at the heart of the Pure Sunfarms greenhouse.
As a seasoned grow expert and a leader, Rob continues to mentor and guide a new generation of greenhouse growers in the evolving cannabis industry. Together, with his team, they continue to learn, innovate, and build upon the existing legacy and reputation of BC-grown cannabis.