With nearly a decade of experience in the cannabis sector, Sameer founded ufeelu to reimagine how people approach cannabinoids like CBD, CBN, CBG, and CBC—making them more accessible, approachable, and stigma-free. ufeelu formulates with care, focusing on taste, texture, and experience—because these are core aspects required to break down stigma.
Sameer’s mission is deeply personal. His mother, who passed from stage 4 breast cancer, declined CBD for pain management due to stigma, relying instead on fentanyl patches that came with harsh side effects. That experience drives his commitment to creating products that could have made a difference for her—and that can now help others feel comfortable exploring cannabinoid wellness, especially within senior and minority communities.
Before entering cannabis professionally, Sameer worked as a mortgage broker in Vancouver, BC for seven years. He also has deep roots in the pre-legalization market, bringing firsthand industry insight to his work today.
