Sanela started her journey in the cannabis industry almost five years ago and worked her way through the ranks —from budtender to store manager to her current role as GTA West Territory Sales Manager for Auxly Cannabis Group. Her experience gives a unique edge: real-world insight into what retailers need and what customers want. Today, Sanela focuses on growing brand presence for brands like Back Forty and Kolab, supporting retail success, and creating strong, authentic connections throughout her territory.