Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2021 Niagara Falls

Shamar Beverly

Shamar Beverly(35) is a Rochester, New York-based entrepreneur, specializing in food and catering Business Development, Logistics and Recipe Formulation Development for his gourmet cannabis infusion brand “Green Eatery Co.” co owned by partner Jared Lockett who has 20 Plus years as chef, manager and working at Char for almost 8 years.

Shamar’s New York State based Green Eatery Co. legacy edibles brand caters to legacy market customers who rely on the wide array of delicious full-spectrum edibles for medical patients. Besides his cannabis venture, Shamar is an experienced “sneakerhead”, clothes-collector, curator, and designer of his very own brand that he launched in 2012- @shopinovation3 since 13’ (www.inovation3.com).

With a Bachelors in Food Management/Hospitality (Rochester Institute of Technology) and an associate’s certificate in culinary arts (SUNY Delhi College of Technology) he spent seven years tenure at “Wegmans’” grocery store before managing University of Rochester’s on campus grocery stores with Aramark for another 4 years. After working for Aramark, Shamar decided to begin building his own entrepreneurship as a sole proprietor. Shamar understands all levels of the recipe development supply chain, and intimately understands what his local canna-clientele is craving. It can be tricky to incorporate cannabinoids without the “nasty” distillate taste that has become ubiquitous with cannabis-edibles, which is why Shamar always uses fresh flower inputs/infusions, rather than relying on powdered extractions. Green Eatery Co. prides itself on using solventless inputs in all distilales and processing.

Shamar runs his very own consulting and markering service for small businesses/startups. An experienced speaker and moderator, Shamar works the airwaves at “Genius Lab Radio” for the last five years, running his very own FM radio show on wayofm.org. With over 22 years of customer service experience, Shamar is always happy to go above and beyond to retain his clientele and always makes sure that customer satisfaction is a top priority.

Shamar Beverly is Transmasculine (Black Male identifying) with 10+ years of cannabis industry experience and has spent the last 5 years perfecting “next generation” cannabis edibles. As an outspoken advocate for his community, Shamar is a former member of B.L.A.C.K. advocacy group, and a champion for Black/LGBTQ2+ community issues, and hopes to continue his cannabis career as New York State moves to legalize.