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Speaker Profile

Come visit us in Toronto, May 27-29 as we host our 9th Conference and Expo just minutes from the airport at the Delta by Marriott Toronto Airport Convention Centre. Don't miss out on Canada's largest collection of growers, retailers and brands.

Speaker Details

Edmonton, AB, September 29 - Oct. 1, 2024

We are look forward to hosting our 10th Conference and Expo downtown at the Edmonton Convention Centre. Don't miss out on Canada's largest collection of growers, retailers and brands.

Previous Speaking Engagements at Grow Up:
2024 | 2024 Toronto

Steve Lobel

Steve Lobel, CEO of A2Z Entertainment and “weworking” is known to be one of the hardest working men in the industry today, while conducting numerous projects and running his entertainment company: the label, production company, management company, and film company. Lobel has worked with artists such as Run DMC, Fat Joe, Bone Thugs-N-Harmony, 2pac The Outlawz, IYAZ, Sean Kingston, Soulja Boy, Mann, Nipsey Hussle, and DUBB.

Growing up in Queens, New York, Jam Master Jay of the legendary group RUN DMC put him in the game. With an engaging New York accent, laid-back style, and intensive communication skills, Lobel, began picking up on the ins and outs of the music industry thru RUN DMC’s success. Slowly but steadily, he made his rounds in the music industry. After making a name for himself, he got a job at sony /Relativity Records as an A&R and worked with Fat Joe, The Beatnuts, frankie cutlass , MOP, Common Sense, Fatal from the Outlawz, 8 Ball and MJG, and 36 Mafia , eazy e’s ruthless records, tony drapers sauve house records, Lobel soon met Eric ‘Eazy-E’ Wright, which led him to meet, then 16 and 17-year-olds, Bone Thugs n Harmony. With the skills, connections, and knowledge he had put into the industry, he put his energy into the group, and in return they became one the most prominent icons in the Rap Game today. Lobel was the dominant force behind much of their success with the work put into their projects: LP’s, solo projects, the Mo Thugs! projects, and the collaborative projects with Bone and other artists: Mariah Carey, Biggie, Tupac and BIG Pun, Chamallionaire, Phil Collins, Akon, The Game and Ty Dolla Sign and is still with the group 20 years later because of his loyalty.

Lobel has won two Grammy Awards and two American Awards as well other awards.