Zachary George

Zachary George is the Chief Executive Officer of SNDL, a role he has held since January 2020. With over 20 years of experience in alternative investments and corporate strategy, Zach has played a pivotal role in transforming SNDL into one of Canada’s largest private-sector cannabis and liquor retailers. His leadership has driven successful recapitalizations, vertical integration, and multiple M&A transactions. Throughout his career, Zach has served in various management and board roles, specializing in restructurings, operational turnarounds, and governance initiatives to enhance shareholder value.