Industry Conference

Introduction to the Breeder Zone Seed Exchange Day, including an overview of the day’s highlights, a spotlight on the breeders, and setting the stage for the first panel discussion.

(Presentation)

(Presentation) Join the Guru of Ganja - Ed Rosenthal for an in-depth exploration of Himalayan landrace cannabis from India and surrounding regions. Drawing on decades of research and firsthand experience, Ed will discuss the origins of these genetics, their unique traits, and how they have shaped modern cannabis breeding worldwide. This session offers valuable insight into preservation, adaptation, and why landrace genetics still matter in today’s global cannabis market.

The Final Online CANNAtalk session of 2025, assembled three influential leaders in cannabis genetics, cultivation science, and global commercialization: Daniel Jolly (Genetics Consultant, Canada), Kevin Jodrey (Wonderland Nursery & Ganjier Program, California), and Matt Don-Carolis (VP, Segra, Global Tissue Culture). Together, they explored the evolution of cannabis genetics, consumer behaviour across markets, regulatory influences, and the future of commercial breeding and medical cannabis supply chains.

Across the discussion, one message was clear: genetics are the foundation of product identity, consistency, and long-term commercial success. As cannabis markets mature globally, the winners will be those who emphasize genetic integrity, terpene-forward development, and clean, verified, export-ready plant material.

Moderated By: Shannon Kloet

An in-depth look at the varying approaches to phenohunting and how different companies meet those needs. Speakers will discuss cultivation considerations, consumer demand, and how these factors guide their genetic selection processes.

Moderated By: Daniel Joly

An inside look at the path from seed to commercialization, highlighting breeding practices, early plant development, and expansion into large-scale infrastructure.

Moderated By: Kevin Jodrey

At Grow Up's Genetic Exchange Networking Event, you’ll have the opportunity to explore a collection of seeds and clones from reputable breeders and growers, showcasing their finest projects. Whether you’re a seasoned professional or a homegrower seeking to add to your collection, you’ll find an array of cultivars to suit your needs – from medicinal to recreational, and from classic favorites to rare and exotic varieties.

The Grow Up Genetic Exchange is committed to fostering a responsible and inclusive environment. All participants must adhere to provincial and federal regulations and guidelines for cannabis cultivation and seed distribution and no one shall be in possession on more than 30g of flower or equivalent. Please remember that 1 seed = 1 g of dried cannabis and participants are allowed to possess a maximum of x4 non-flowering plants.

Expand your cannabis cultivation network at The Genetic Exchange networking event. Trade cannabis seeds and clones while networking with experienced breeders and growers in the industry. This event provides a platform to discover new genetic varieties, exchange cultivation tips, and build professional relationships with like-minded growers and breeders.

Hosted By: Kevin Jodrey

Breeders come together for an open discussion on the offerings they’ve just shared.

Moderated By: Daniel Joly