Industry Conference

Join thousands of industry leaders at Vancouver 2026

 January 19-21, 2026    Vancouver, BC    2,500+ Attendees
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Schedule-at-a-Glance

Scotiabank Convention Centre

Vancouver, BC, Canada

Monday January 19, 2026

Executive Summit (SOLD OUT)

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9:00 am – 5:00 pm
Executive Conference and Exhibitor Registration

10:00am
Welcoming Address

10:15am - 5:30pm
Panel Discussions

5:30 pm – 6:30 pm
Executive Cocktail Reception

Canadian Cannabis Championship

11:00 am – 4:00 pm
Live Judging @ Cannabis Culture (307 W Hastings St, Vancouver)

7:00 pm – 12:00 am
Kick-off Party @ Cannabis Culture (307 W Hastings St, Vancouver) | New Amsterdam Cafe (301 W Hastings St, Vancouver)

Tuesday January 20, 2026

Industry Conference and Expo

9:00 am – 5:00 pm
Conference and Expo Registration

10:00 am – 5:00 pm
Industry Expo

10:00 am – 5:00 pm
Industry Conference - High North Main Stage

10:00 am – 5:00 pm
CANNA Breeders & Genetics Zone

10:30 am – 4:30 pm
Masterclass Sessions

10:30 am – 12:30 pm
(Morning) Brands and Buyers Speed Networking

2:00 pm – 4:00 pm
(Afternoon) Brands and Buyers Speed Networking

8:00 pm - 12:00 am
Grow Up Official Networking Party @ Shark Club (180 West Georgia St) *inside of our host hotel Sandman

Wednesday January 21, 2026

Industry Conference and Expo

9:00 am – 3:00 pm
Conference and Expo Registration

10:00 am – 3:00 pm
Industry Expo

10:00 am – 3:00 pm
Industry Conference - High North Main Stage

10:00 am – 3:00 pm
CANNA Breeders & Genetics Zone

10:15 am – 2:15 pm
Masterclass Sessions

12:00 pm – 3:00 pm
So You Think You Can Cook with Cannabis

2026 Industry Conference Schedule

January 20-21

Industry Conference & Expo
Tuesday January 20, 2026
Tuesday January 20th
Categories:
Industry Conference
Retail
11:00 AM
Room: High North Main Stage

Bypassing the Bottleneck: Direct Delivery for Growers & Retailers in BC

(Panel Discussion) BC’s Direct Delivery model is shifting control from centralized distribution to the hands of growers and retailers. This panel explores how micro and small-scale producers are using direct delivery to increase margins, speed up time-to-market, and build stronger partnerships with stores. Retailers will share how direct relationships with cultivators are helping them differentiate their offerings and better serve local markets. Plus, hear from a marketing agency on how strategic brand support can enhance the impact of direct delivery. Join us for a practical discussion on the benefits, trade-offs, and real-world strategies for making direct delivery work.

Moderated By: Jaclynn Pehota
Tuesday January 20th
Categories:
Networking Event
Retail
11:00 AM
Room: Exhibit Hall A

(Morning) Brands and Buyers Speed Networking

    11:00 am - 1:00 pm (2 hours)

    Separate Ticketed Event
    Free for brand zone exhibitors and approved retail buyers.

    Mark your calendars! On Tuesday, January 20, 2026, our Brands and Buyers Speed Networking event returns. This dynamic experience brings together innovative cannabis brands and key retail buyers, creating the perfect platform to highlight your products, make valuable connections, and grow your business.
    Tuesday January 20th
    Categories:
    Industry Conference
    Retail
    11:45 AM
    Room: High North Main Stage

    Turning Data into Dollars: Consumer Trends & Retail Optimization

    (Panel Discussion) The cannabis retail landscape is evolving fast — and success lies in understanding your customer and acting on the data. In Part 1, dive into the latest consumer insights, including shifting demographics, emerging product trends, and key purchase drivers. In Part 2, learn how to turn those insights into action through data-driven inventory management, smart pricing, and targeted promotions. This hands-on session equips you with the tools to attract new segments, retain loyal customers, and boost profitability — all while staying compliant in a dynamic market.

    Moderated By: Katie Pringle
    Tuesday January 20th
    Categories:
    Industry Conference
    Retail
    1:15 PM
    Room: High North Main Stage

    The Next Wave of Retail: Building Powerful Brand Connections

    (Panel Discussion) As cannabis retail continues to evolve, one of the biggest opportunities lies in forging stronger connections between retailers and brands. Moderated from the retailer’s perspective — “How can I, as a retailer, make these connections?” — this discussion will explore how collaborative partnerships can help stores stand out in a competitive market. From exclusive product deals and co-marketing initiatives to working directly with small producers, panelists will share strategies that strengthen relationships and unlock mutual growth. We’ll also look ahead to innovations shaping retail’s future, including personalization, loyalty ecosystems, and the potential of consumption spaces. Retailers and brands alike will leave with practical insights to build partnerships that create lasting impact.

    Moderated By: Rob Laurie

     
    Tuesday January 20th
    Categories:
    Networking Event
    Retail
    2:00 PM
    Room: Exhibit Hall A

    (Afternoon) Brands and Buyers Speed Networking

      2:00 pm - 4:00 pm (2 hours)

      Separate Ticketed Event
      Free for brand zone exhibitors and approved retail buyers.

      Mark your calendars! On Tuesday, January 20, 2026, our Brands and Buyers Speed Networking event returns. This dynamic experience brings together innovative cannabis brands and key retail buyers, creating the perfect platform to highlight your products, make valuable connections, and grow your business.
      Tuesday January 20th
      Categories:
      Industry Conference
      Retail
      2:45 PM
      Room: High North Main Stage

      Legacy to Legal: Preserving Culture, Justice & Community in the New Cannabis Economy

      (Panel Discussion) Before legalization, there were decades of resistance, risk, and resilience. This deeply personal panel brings together voices from the front lines of the cannabis movement to share untold stories — from courtroom battles and storefront raids to civil disobedience and grassroots activism.


      Together, they’ll explore what it meant to fight for access in a criminalized world, and how the transition to a regulated industry has impacted the culture, community, and values that built it. Through powerful storytelling and sharp reflection, this conversation honors the past while asking hard questions about justice, inclusion, and who truly gets to participate in the future of cannabis.

      Whether you’re part of the new wave or the old guard, these are the voices that shaped the foundation of today’s industry — and they have something to say.

      Moderated By: Robert Laurie

       
      Monday January 19, 2026
      Tuesday January 20, 2026
      Wednesday January 21, 2026
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      Industry Conference & Expo
      Wednesday January 21, 2026
      Wednesday January 21st
      Categories:
      Budtenders
      Industry Conference
      Retail
      11:30 AM
      Room: High North Main Stage

      Upselling Through Experience

      (Interactive Session) Upselling isn’t pushy—it’s about enhancing the customer’s journey. Through guided scenarios, budtenders will learn techniques for increasing basket size while ensuring customers leave with the best possible product for their goals.

      Moderated By: Jodie Giesz-Ramsay

      PRESENTED BY: TETHER

      Wednesday January 21st
      Categories:
      Budtenders
      Industry Conference
      Retail
      12:30 PM
      Room: High North Main Stage

      Stop Racing to the Bottom: Scaling Cannabis Brands Without Discounts

      (Presentation) Getting a product onto dispensary shelves is the easy part — keeping it there is where brands win or lose. This session breaks down the real strategies that drive sell-through in competitive cannabis markets without racing to the bottom on price.

      We’ll dig into how to build retail relationships that last, design promotions that protect margin while still moving volume, and leverage data to position products with intention. Attendees will walk away with practical frameworks they can apply immediately — whether they’re launching a new SKU or trying to revive a slow mover.

      Shelf space doesn’t equal success. Sell-through does.
      Wednesday January 21st
      Categories:
      Budtenders
      Industry Conference
      Retail
      1:00 PM
      Room: High North Main Stage

      Pride in the Role: Building a Career as a Budtender

      (Panel Discussion) Being a budtender is more than a job—it can be a long-term career path in the cannabis industry. This motivational closing session outlines opportunities for advancement, professional certifications, and personal branding in cannabis retail.


      Moderated By: Jodie Giesz-Ramsay

      PRESENTED BY: TETHER