In recent years , the Canadian cannabis industry has undergone a profound transformation, transitioning from a historically marginalized sector to a legitimate market. However, this journey towards legitimacy hasn't been without its complexities, particularly when considering the Indigenous perspectives and the process of reconciliation. This panel brings together experts, thought leaders, and Indigenous voices to delve into the intersection of Indigenous rights, cannabis legalization, and ongoing reconciliation efforts in Canada.
Moderator: Stacey Duff

This panel will address the hurdles presented by cannabis legalization, focusing on crucial aspects such as compliance, regulation, and advocacy. Experts and industry leaders will discuss the complexities of staying compliant with ever-changing laws, navigating regulatory requirements, and the importance of advocacy efforts in shaping favorable cannabis policies.
Moderator: David Brown

This panel will delve into the intricacies of cannabis investments, focusing on mergers and acquisitions as well as strategies to avoid bankruptcy. Industry experts and financial specialists will discuss the opportunities and risks involved in investment ventures, providing attendees with valuable insights to make informed decisions. Participants will gain a deeper understanding of the dynamics of mergers and acquisitions within the cannabis sector, as well as best practices for mitigating risks and ensuring financial stability in this rapidly evolving industry.
Moderator: Dr. Av Singh

Join us as we discuss British Columbia's recent changes in cannabis sampling regulations. As new regulations get added, there will be a lot of questions. Our panel will discuss open the guidelines allowing brands the opportunity to provide samples to licensed retailers.
Moderator: Robert Laurie

Canada can become a hub for cannabis tourism. Explore the opportunities and challenges of using cannabis as an attraction in the Canadian tourism industry. Join our experts in the fields of tourism, hospitality, and cannabis, as they discuss the impact of cannabis legalization on the tourism industry, including consumption lounges, the growth of cannabis-themed tours, events, and experiences. They will also address the challenges of creating safe and responsible cannabis tourism experiences, and the role of government regulations in shaping the industry.
Moderator: Owen Smith

Come meet Tommy Chong in the consumption lounge and get your picture taken with him. This once-in-a-lifetime opportunity is open to All Access Passholders ONLY

This panel will explore the evolving landscape of cannabis retail, focusing on innovation, customer experience, and emerging market trends. Experts from the retail sector and industry leaders will discuss novel retail formats, technology-driven solutions, and strategies to enhance the overall customer journey. Attendees will gain valuable insights into optimizing store layouts, product displays, and personalized services, while also gaining a deeper understanding of the latest market trends that are shaping the future of cannabis retail. The discussion aims to equip retailers with valuable knowledge to thrive in this dynamic and competitive industry.
Moderated by: Siobhan McCarthy

This panel will center on the medical applications of cannabis. Renowned medical professionals, researchers, and patient advocates will discuss the latest developments in medical cannabis research, therapeutic benefits, and patient experiences. Attendees will gain valuable insights into the potential of medical cannabis in treating various health conditions and promoting overall wellness. The discussion will emphasize evidence-based information and explore the future prospects of medical cannabis in healthcare.
Moderator: Antuanette Gomez

Join us for a captivating discussion as cannabis icon and legend Tommy Chong sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon.
Interviewer: Paris Chong

The Grow Up Industry Awards is a national annual event honouring cannabis professionals and companies and recognizing excellence and innovation in our industry. Reserve your seat for this exclusive event. Tickets are $60/each or included in VIP tickets.



Get Your Ticket Today.

Come meet Tommy Chong and have your morning coffee in the CANNA networking lounge. This is open to All Access, VIP pass holders and exhibitors ONLY

We would like to welcome everyone to Grow Up with a land acknowledgement and Grow Up's President and CEO, Randy Rowe.

Come meet Tommy Chong in the Atlantic Cultivation booth #504.

This panel will explore the emerging trend of cannabis-friendly tourism and its potential economic impact on destinations. Experts in the travel industry and representatives from cannabis-friendly regions will discuss the legal and regulatory frameworks that have enabled cannabis tourism to thrive. Attendees will learn about innovative cannabis-related travel experiences, such as guided tours of cannabis facilities, consumption lounges, and educational events. The discussion will highlight the importance of responsible tourism practices and how cannabis-friendly destinations can create unique and memorable experiences for visitors, attracting a growing niche of cannabis enthusiasts and curious travelers alike.
Moderator: David Brown

Expert growers will guide you from small-scale setups to large commercial operations, sharing essential insights into cultivation techniques, equipment, and scaling practices. Whether you're a novice cultivator or aspiring to expand your operation, this panel offers a comprehensive roadmap to transform your cultivation journey from closet endeavours to successful commercial ventures.
Moderator: Robert Laurie

This panel will delve into the cutting-edge research and medical advancements related to cannabis. Renowned scientists, researchers, and medical experts will present their latest findings on the therapeutic properties of cannabis compounds, including cannabinoids and terpenes. Attendees will gain valuable insights into the potential applications of cannabis in various medical fields, such as pain management, neurology, oncology, and mental health. The discussion will shed light on the current state of cannabis research, ongoing clinical trials, and the potential impact of these breakthroughs on patient care and healthcare practices.
Moderator: Dr. Av Singh

In this enlightening panel, experts in cannabis cultivation will debunk common myths and pseudoscientific practices that often circulate within the growing community. Uncover the truth behind various misconceptions, from miracle nutrients to unconventional lighting methods, as our panelists provide evidence-based insights that separate fact from fiction. Join us to gain a deeper understanding of effective growing practices rooted in science and experience, ensuring successful outcomes for cultivators at all levels.

We are excited to bring our Retail Speed Networking presented by Weed Pool event to Grow Up Victoria on Monday, October 2, 2023! This high-energy event is designed to connect innovative cannabis brands like yours with top retail buyers in the industry, giving you the opportunity to showcase your products, expand your network, and drive business growth. Sign Up here.

Join us for an engaging panel discussion delving into the mysterious world of cannabis breeding and seed production. Our esteemed guest speakers, and renowned legacy experts in the field, will shed light on the intricate processes involved in cultivating healthy, viable, premium-quality seeds. From personal passions that ignited a career in cannabis to debunking common breeding myths, our esteemed panellists will guide the audience through the nuances of this intricate field. We will explore the crucial role of environmental conditions and nutrition, investigate the influence of genetics, and seek valuable insights and tips to optimize breeding results. From the wonders of plant genetics to the art of seed cultivation, whether you're a novice or a seasoned breeder, this panel promises knowledge and insight for all.
Moderator: Andrew Hand

This panel will feature trailblazing entrepreneurs and industry leaders who have achieved success in the cannabis sector. They will share their firsthand experiences, challenges, and triumphs in building thriving businesses within the cannabis industry. Attendees will gain valuable insights into the key strategies, innovations, and best practices that have contributed to their success. The discussion will inspire aspiring cannabis entrepreneurs, providing them with valuable lessons and practical advice to navigate the unique opportunities and obstacles in this rapidly growing market.
Moderator: Julie Domingo

This panel will provide an in-depth overview of the BC DIRECT Cannabis Program, focusing on its objectives, benefits, and impact on the cannabis industry. Representatives from the program and industry experts will share insights into how it facilitates direct access to cannabis products for consumers while ensuring compliance with regulations. Attendees will learn about the program's features, such as online ordering, delivery options, and customer support, and its role in promoting responsible cannabis consumption and safety. The discussion will highlight the significance of the BC DIRECT Cannabis Program in shaping the consumer experience and fostering a well-regulated and thriving cannabis market in the region.
Moderator: David Brown

Join our panel for a captivating journey into the realm of psychedelic research, where leading experts will shed light on groundbreaking studies, therapeutic applications, and the untapped frontiers of this field. Delve into the latest findings on psychedelics' effects on mental health, consciousness, and well-being, and discover their potential to revolutionize mental health treatments. This discussion offers a comprehensive overview of the evolving landscape of psychedelic research, providing attendees with valuable insights into its profound implications for science, medicine, and society.
Moderator: Phillipe Lucas

We’re excited to introduce the Grow Up Seed Exchange, a unique platform for growers, breeders, and enthusiasts of all levels to network, share knowledge, and discover new and exciting cannabis genetics. Grow Up Seed Exchange is proudly sponsored by Alchemy Genetics, Nine Lions Genetics, Gastown Fire, 4plant Canada, Second Nature Genetics, Steel City Homegrown and more, The Seed Exchange's mission is to encourage and promote collaboration and networking among cannabis professionals and medical growers passionate about collecting genetics. At the Grow Up Seed Exchange, you’ll have the opportunity to network, swap and collect a diverse collection of seeds and plants from reputable breeders and growers, showcasing their finest genetics on site! Whether you’re a seasoned professional seeking to expand your collection or a new homegrower hoping to learn the basics of growing and breeding, you will have a chance to find what you're looking for at Grow Up's Seed Exchange!

Guests attending the Grow-Up Conference & Expo 2023 are asked to complete a sign up sheet onsite to register for the Seed Exchange Networking Event*. Oct. 2 and Oct. 3 (2pm – 4pm)

Registering for this event grants participants: Access to the Breeders and Phenohunters and Seed Exchange Networking Event Gifts of premium quality feminized seeds to swap donated by our platinum seed sponsor, 4Plants Canada. Automatic entry in the sponsor giveaways which will take place during the Seed Exchange Networking Event after the Roundtable.

We are excited to bring our Retail Speed Networking presented by Weed Pool event to Grow Up Victoria on Monday, October 2, 2023! This high-energy event is designed to connect innovative cannabis brands like yours with top retail buyers in the industry, giving you the opportunity to showcase your products, expand your network, and drive business growth. Sign Up here.

This panel will focus on the critical aspect of nutrient management in cannabis cultivation to maintain healthy and robust plants. Expert growers and horticulturists will share their knowledge on the ideal nutrient formulations, feeding schedules, and best practices to optimize plant growth and maximize yields. Attendees will gain valuable insights into the essential macro and micronutrients required for different growth stages, ensuring proper nutrient uptake and avoiding deficiencies or excesses. The discussion will equip growers with practical strategies to achieve a balanced and sustainable nutrient regimen, fostering the health and vitality of their cannabis crops.
Moderator: Taylor Kirk

Immerse yourself in a thought-provoking panel that centers on the intersection of psychedelics, safe access, and advocacy. Expert activists, researchers, and advocates will engage in a dynamic discussion, sharing insights on how to ensure responsible and informed exploration of psychedelics. From discussing harm reduction strategies to promoting equitable access, this panel offers a comprehensive exploration of the efforts driving safe and inclusive psychedelic experiences while fostering a culture of awareness and responsibility.
Moderator: Phillippe Lucas

Expert marketers and branding specialists will discuss strategies for navigating advertising restrictions, building effective brand identities, and connecting with diverse consumer segments. Attendees will gain insights into creative marketing approaches, digital strategies, and the importance of compliance in crafting successful cannabis campaigns. The discussion aims to empower participants with actionable insights to create impactful marketing initiatives that resonate with consumers while adhering to the evolving regulatory landscape.
Moderated: Todd Neault

This panel will delve into the boundless potential of the budtender career journey within the cannabis industry. Accomplished budtenders and industry professionals will share their personal experiences, career growth stories, and insights into the various paths available for budtenders. Attendees will gain valuable knowledge about the crucial role budtenders play in educating customers, recommending products, and building meaningful connections. The discussion will highlight the diverse opportunities, from entry-level positions to management roles, showcasing the significance of budtenders in shaping positive customer experiences and contributing to the success of dispensaries and cannabis businesses. Aspiring budtenders and industry enthusiasts will be inspired by the stories shared and empowered to embark on their own rewarding career journeys within the thriving world of cannabis.
Moderator: Julie Domingo

Delve into the dynamic intersection of finance and cannabis cultivation in our panel, with frequent mergers and acquisitions with global cannabis grow facilities, what does that look like? Seasoned cultivators and financial experts will share invaluable insights gained from scaling their grow operations. Explore the financial challenges, strategic decisions, and lessons learned during the process of expanding cultivation capacities. Whether you're considering growth or seeking to optimize your current setup, this panel offers essential takeaways for navigating the financial aspects of cultivation expansion successfully.
Moderator: Dustan McLean

This panel will explore the dynamic landscape of cannabis exporting, focusing on the opportunities and challenges presented in the global market. Esteemed experts and industry leaders in cannabis trade and international regulations will discuss the potential for expanding cannabis businesses beyond national borders. Attendees will gain valuable insights into navigating complex export regulations, compliance requirements, and market-specific considerations. The discussion will shed light on successful case studies, emerging markets, and strategies for building strong international partnerships. By delving into the intricacies of cannabis exporting, this panel aims to equip participants with the knowledge and tools to seize global opportunities while overcoming the hurdles that come with expanding cannabis operations across borders.
Moderator: Annaliese Kibler

Grow Up Favourites have a casual conversation about all that is right and all that is wrong with cannabis cultivation. It's an opportunity to hear some holistic but diverse perspectives on common cannabis cultivation problems.
Moderator: Dr. Av Singh

This panel will focus on fostering effective collaborations between budtenders and cannabis brands. Industry experts, dispensary owners, and brand representatives will explore the symbiotic relationship between budtenders and brands, emphasizing the importance of product knowledge, education, and customer service. Attendees will gain insights into empowering budtenders to be brand ambassadors, creating meaningful connections with consumers, and driving product recommendations based on customers' preferences and needs. The discussion will underscore the significance of open communication, training, and mutual support between budtenders and brands to enhance customer experiences and cultivate brand loyalty within the competitive cannabis market.
Moderator: Siobhan McCarthy

Join us as we dive deep into the symbiotic relationship between phenohunters and extraction specialists. As phenohunters meticulously search for the most desirable cannabis traits, cannabis extractors transform these findings into premium quality concentrates. This panel discussion will explore the mutual benefits of their collaborative journey, the challenges they face, and the potential for innovation when these two worlds of expertise converge. Together, phenohunters and extraction specialists shape the quality, potency, and diversity of cannabis products available in the market.
Moderator: Andrew Hand

If cannabis had its own pandemic…it would be HLVd – Hop Latent Viroid. From expressing dramatic symptoms to being asymptomatic this pathogen can have devastating consequences for an LP. Join our scientific panel as they discuss treatment possibilities.
Moderator: Dustan McLean

REACH FOR THE POT consists of 2 teams of 4 players.  There are 10 chances to get points, 8 trivia questions and two 'challenges'.  The questions range from history, music, movies, business, politics, law and science.  Hosted by Ted Smith, the gameshow is a fun combination of education and competition.  With 28 years experience in the cannabis field, Ted can draw on his wealth of knowledge of cannabis culture to both entertain the audience and challenge the experts on the teams.

We’re excited to introduce the Grow Up Seed Exchange, a unique platform for growers, breeders, and enthusiasts of all levels to network, share knowledge, and discover new and exciting cannabis genetics. Grow Up Seed Exchange is proudly sponsored by Alchemy Genetics, Nine Lions Genetics, Gastown Fire, 4plant Canada, Second Nature Genetics, Steel City Homegrown and more, The Seed Exchange's mission is to encourage and promote collaboration and networking among cannabis professionals and medical growers passionate about collecting genetics. At the Grow Up Seed Exchange, you’ll have the opportunity to network, swap and collect a diverse collection of seeds and plants from reputable breeders and growers, showcasing their finest genetics on site! Whether you’re a seasoned professional seeking to expand your collection or a new homegrower hoping to learn the basics of growing and breeding, you will have a chance to find what you're looking for at Grow Up's Seed Exchange!

Guests attending the Grow-Up Conference & Expo 2023 are asked to complete a sign up sheet onsite to register for the Seed Exchange Networking Event*. Oct. 2 and Oct. 3 (2pm – 4pm)
Registering for this event grants participants: Access to the Breeders and Phenohunters and Seed Exchange Networking Event Gifts of premium quality feminized seeds to swap donated by our platinum seed sponsor, 4Plants Canada. Automatic entry in the sponsor giveaways which will take place during the Seed Exchange Networking Event after the Roundtable.