Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Canada’s #1 Cannabis Industry Conference and Expo

Grow Up Conference is a privately owned Canadian company since 2017 focusing on cultivation, brands and retail.
You will be surrounded by industry professionals with a lot of opportunites to make new connections.

We have something for everyone in the cannabis space. Select your experience below.

CANNABIS COMPANIES

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

CANNABIS PROFESSIONALS

Join other cannabis industry professionals and learn from hundreds of top speakers/keynotes to bring you up-to-date on proven methods, innovations and technology.

LOOKING TO NETWORK

Join other cannabis industry professionals and learn from hundreds of top speakers/keynotes to bring you up-to-date on proven methods, innovations and technology.

BRANDS

Showcase your brand at the Brands and Buyers Zone, an exclusive area designed to connect cannabis brands with retailer buyers and budtenders.

RETAIL BUYERS

Retailer Buyers and Owners may apply for a complimentary Retail Industry Pass. (Monday, September 31 – Tuesday October 1, 2024). DEADLINE: September 21, 2024

BUDTENDERS

Join us on Tuesday, October 1st, for a special Budtender Day and experience product sampling, networking, and more! Buy now for a chance to win a dabX go.

CONSUMERS

The Grow Up Experience Pass. Dive into the world of cannabis in our 8,000 sq ft consumption area. Sunday, September 29th, 12PM to 6PM (18+)

Schedule-at-a-Glance

Scotiabank Convention Centre

Edmonton Convention Centre

9797 Jasper Ave NW,
Edmonton, Alberta
Canada, T5J 1N9

 

Saturday September 28, 2024

8:00 pm – 11:00 pm
Riverboat Cruise Kick-off Party


Sunday September 29, 2024

8:00 am – 6:00 pm
Conference Registration

12:00 pm – 8:00 pm
Exhibitor Load-in/Setup

9:00 am – 4:30 pm
VIP Conference

12:00 pm – 6:00 pm
Consumer Day
Open to the Public. 18+
Lower Level Consumption Lounge. 18+

1:00 pm – 5:00 pm
Canadian Cannabis Championship Flower & Pre-Roll judging in the Lower Level Consumption Lounge

7:00pm - 12:00am
Meet the Brands and Exhibitor Networking Party
Pendennis Building
9660 Jasper Ave,

Monday September 30, 2024

9:00 am – 5:00 pm
Registration Opens

9:00 am – 10:00 am
Coffee Networking - Hall D
VIP pass holders and exhibitors only

10:00 am – 5:00 pm
Industry Expo / High North Main Stage / Brand & Buyers Zone / Canna Networking Lounge

11:00 pm – 1:00 pm
Speed Networking Round 1

12:00 pm – 4:00 pm
Canadian Cannabis Championship Extracts / Hash judging in the Consumption Lounge

2:00 pm – 4:00 pm
Speed Networking Round 2

7:00 pm – 12:00 am
Official Industry Networking Party
(The Banquet Bar, ICE District)

Tuesday October 1, 2024

9:00 am – 4:00 pm
Registration Opens

9:00 am – 10:00 am
Coffee Networking - Hall D
VIP pass holders and exhibitors only

10:00 am – 4:00 pm
Industry Expo / High North Main Stage / Brand & Buyers Zone / Canna Networking Lounge

11:00 am – 3:00 pm
Breeder/Genetics Zone

12:30 pm – 2:00 pm
8th Annual Grower's Luncheon
(Invite Only)

1:00 pm – 3:00 pm
Seed Exchange Zone

SESSIONS

EXHIBITORS

SPEAKERS

ATTENDEES

SQ. FT. SPACE

Learn.

With over 100 world-class speakers, our informative panels will bring you up-to-speed with what is happened in the cannabis cultivation and extraction industry, nationally and abroad. Our sessions are dedicated to the hottest topics, latest trends and the future of cannabis.

Connect.

Making connections in this industry is key to your success. Grow Up continues to be the leader as the place to make new connections that are vital to your business. Network with LPs, head growers, extractors, retail, budtenders, purchasing agents, distributors, suppliers, manufacturers and more. 

Grow.

Our in-depth Masterclass Technical workshops series will elevate your growing. Our sessions are designed to go in-depth to cannabis cultivation and extraction.

Grow Up Conference has been a privately owned Canadian company since 2017 and is a true B2B cannabis event focusing on cultivation, extraction and psychedelics. You will be surrounded by industry professionals with a lot of opportunites to make new connections. 

Alberta 2024

Grow Up’s Brands and Buyers zone returns to Edmonton. Brands have the opportunity to promote their latest brands to retail buyers and provide samples to qualified cannabis workers. Brands and Buyers Zone was SOLD OUT LAST YEAR

Purchasers from the largest retail stores across Canada will converge for two days looking to place orders from the hottest brands from Standard, Micro and Craft professors.

Grow Up will still have our award winning focus on growers and ancillary business that gives growers access to everything they need to produce the highest quality cannabis.

From the latest in technology to workshops with the brightest minds in the industry, combined with the opportunity to sell your brands, Grow Up Conference and Expo is truly all-in-one stop event for the whole team.

Growing Teams

We have something for everyone on your team. Learn from the best at our Masterclass Technical Workshops. Share thoughts, learn and network at our Growers Luncheon. Get expert tips on trimming methods and packaging. Explore the expo floor for the latest in technology or to meet with current suppliers. Grow Up has it all for your growing team.

Brands and Marketing teams

Alberta 2024 will have the largest collection of retail and wholesale buyers in Canada. This is the time for you to shine. Get your product in front of the people that make the buying decisions. Flower, concentrates, extracts, edibles, beverages and topicals will be on display and ready for purchase orders to be made.

Alberta is Bringing the Fire

Flower • Pre-Rolls (non-infused) • Solvent and Solvent-free extracts • Vape Carts • Hash

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

CANADIAN CANNABIS CHAMPIONSHIP

Grow Up is proud to bring The Canadian Cannabis Championship back to Alberta, September 29, 2024. The top licensed producers in cannabis flower and hash/extracts/concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge.

PRODUCT SAMPLING

Retail Buyers and Budtenders, come meet the hottest brands and sample the freshest products. For educational purposes. No products are for sale anywhere at the event. Attendees must not exceed 30g of a combination of cannabis flower, seeds and extracts.

BRAND AND BUYERS / RETAIL ZONE

Grow Up has a Brand and Buyers area dedicated to getting standard, micro and craft LPs in front of the retail decision-makers. Retail purchasing agents receive a full complimentary Industry Pass.

Exploring the Mastery Behind Top Craft Brands

Welcome to “Behind the Label: Exploring the Mastery Behind Top Craft Brands,” a blog series presented by Grow Up that explores the world of craft cannabis in Canada. These stories take you behind the scenes with some of the country’s most innovative craft cannabis producers, offering a personal look at the people, processes, and philosophies that make these trailblazers tick.

Each bi-weekly feature highlights the unique approaches, challenges, and successes of craft growers, providing readers with a deeper understanding of what it takes to thrive in the competitive Canadian cannabis market. From artisanal cultivation techniques to pioneering branding strategies, “Behind the Label” showcases the artistry and passion driving the craft cannabis community.

Behind the Label

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