The global cannabis industry continues to evolve, with significant developments in various European countries shaping the future of cannabis policy and business. This update covers recent progress in Germany, Switzerland, Italy and Malta, highlighting their unique approaches and the implications for the broader market. Additionally, updates are included on the expansion of Canadian exports.
Germany: Legalization & medical market growth
Germany is making strides towards becoming a major player in the European cannabis market. In April 2023, the German government approved a plan to legalize recreational cannabis use, making it the largest European nation to do so. The proposed legislation allows adults to possess up to 25 grams of cannabis and grow a limited number of plants for personal use. The government aims to implement a controlled distribution system to ensure product safety and reduce black market activities.
Since April 1, 2023, the German medical cannabis market has seen significant growth. Changes in regulations have streamlined access for patients, leading to a notable increase in prescriptions and dispensations. The introduction of more efficient pathways for doctors to prescribe cannabis and the availability of a wider range of products have contributed to this expansion. Analysts predict that the German medical cannabis market could reach up to €1.5 billion annually by 2025.
Switzerland: Pilot programs and decriminalization
Switzerland is taking a cautious but progressive approach to cannabis. In January 2022, the Swiss government launched pilot projects to test the effects of legalizing cannabis for recreational use. These studies aim to gather data on consumption patterns, public health impacts, and the effectiveness of regulatory measures.
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Additionally, Switzerland has decriminalized the possession of small amounts of cannabis, allowing adults to possess up to 10 grams without facing criminal charges. This shift towards a more lenient stance on cannabis reflects changing public attitudes and a desire to explore harm reduction strategies.
The pilot projects are expected to inform future policy decisions, potentially leading to broader legalization and a regulated market. Switzerland’s methodical approach could provide valuable insights for other countries considering similar reforms.
Malta: Pioneering legalization in Europe
Malta made headlines in December 2021 by becoming the first European Union country to legalize the possession and cultivation of cannabis for personal use. The legislation allows adults to possess up to seven grams of cannabis and grow up to four plants at home. Additionally, non-profit cannabis clubs can distribute cannabis to their members.
Malta’s progressive approach aims to balance personal freedoms with public health considerations. The government has emphasized education and harm reduction, alongside strict regulations to prevent misuse. Malta’s pioneering stance could serve as a catalyst for other EU countries considering similar reforms. The success of Malta’s model will likely be closely watched, offering insights into the practicalities and societal impacts of legalized cannabis.
Canadian Exports: Leading the global market
Canada continues to lead in the international cannabis market, particularly in exports. Canadian cannabis companies are leveraging their experience and regulatory advantages to supply medical cannabis to emerging markets worldwide. Canadian exports have been growing, with shipments to countries like Germany, Australia and Israel. This trend underscores Canada’s role as a global cannabis hub and highlights the importance of international trade in the cannabis sector’s growth.
In conclusion, the international cannabis landscape is rapidly evolving, with significant developments in Germany, Switzerland, Italy and Malta. Each country is navigating its unique path towards reform, influenced by cultural, legal and political factors. As these nations experiment with different models of legalization and regulation, they contribute valuable lessons that will shape the future of global cannabis policy.
The progress in these countries demonstrates the growing acceptance and normalization of cannabis, paving the way for a more integrated and regulated international market. The expansion of the medical cannabis markets in Germany and Australia, coupled with Canada’s increasing medical cannabis exports, underscores the dynamic and interconnected nature of the global cannabis industry.
Deepak Anand is the principal at ASDA Consultancy Services. He is a wealth of knowledge and experience in the global pharmaceutical and cannabis industries, and serves on the boards of pharmaceutical associations across North America and Europe.

