Toronto, ON – [May 27, 2025] – Grow Up, the leading cannabis cultivation conference and expo in Canada, is delighted to announce the winners of the 6th Annual Grow Up Awards Gala presented by Mercari. This prestigious event took place May 26, 2025 at The Clubhouse EventSpace in Etobicoke, Ontario to celebrate the brightest in the cannabis industry.
The Grow Up Awards Gala presented by Mercariis a national annual event honouring cannabis professionals and companies to recognize excellence and innovation in the industry. This year’s gala included four main categories and 33 awards, and the presentation of the Lifetime Achievement Award to Rick Simpson (author, retired power engineer, Rick Simpson Oil creator) and the Hall of Fame Award to Kevin Jodrey (Founder, One Log Cookies R&D Facility).
The Grow Up Conference was proud to introduce the inaugural Luminary Torch Award to Matthew Don-Carolis, Vice President of Sales and Business Development at Segra International. This new award was created to recognize success but more importantly it honours visionaries — those who’ve led with passion, integrity, and purpose. Those who’ve united markets, built trust, and carried the flame forward in this rapidly evolving global industry.
“Matthew Don-Carolis has helped shape the global cannabis landscape — not just with innovation, but with ethics, leadership, and legacy and culture,” said Randy Rowe, President of the Grow Up Conference. “Matthew’s work has inspired a movement and so, with great pride, we presented him with The Luminary Torch Award — in recognition of his visionary leadership, enduring passion, and a legacy that lights the path forward.“
The 11th annual Grow Up Conference & Expo continues May 27-28, 2025 at the Pearson Conference Center in Brampton with over 60 sessions with hundreds of cannabis experts, inspiring keynotes, engaging panel discussions, and strategic B2B meetings and networking events.
The Winners of the Grow Up Awards presented by Mercari:
GENERAL CATEGORY
30 and Under Emily Riehl
Cannabis Lawyer/Firm of the Year Trina Fraser
Grower of the Year Rob Baldwin
Influencer of the Year Abi Roach
Micro Producer of the Year Northern Canna
Online Cannabis News Source
Stratcann
Processor of the Year Atlantic Cultivation
Standard Producer of the Year Rubicon Organics
EQUIPMENT/PRODUCTS
Best Growing Media PRO-MIX Best Pre-Roll Cones Futurola USA Environmental Impact Award Origine Nature Extraction Equipment Hashtek Laboratory Equipment Rad Source Technologies
Lighting System Fluence
COMPANY/SUPPLIER
Best Cannabis Cultivation Supplier/Distributor Green Planet Wholesale
Best Extraction Services
Motif Labs
Best Lab/Testing Facility
High North Laboratories
Best Nursery
Segra International
Best Nutrients and Bio stimulants Product
CANNA
Best Packaging, Labeling & Supplies
Good 2 Grow
Cannabis Consultant of the Year
CannDelta Cannabis
Cannabis Publication of the Year
Garden Culture Magazine
Integrated Pest Management Company of the Year
Anatis Bioprotection
BRANDS & RETAIL
Accessory of the Year
Nugz Happle
Best Vape Product
CCELL
Brand of the Year
Tribal
Brand/Product Sales Agency of the Year
Mercari Agency Limited
Independent Retailer of the Year
TOKE Cannabis
Indigenous-owned Brand of the Year
All Nations Retail
Indigenous-owned Retailer of the Year
True North Cannabis
National Retail Chain of the Year
Fire and Flower
POS/CRM/Software of the Year Breadstack
Product of the Year
Honeystick
About Grow Up Cannabis Conference and Expo: Grow Up Conference &
Expo is Canada’s premier event for cannabis cultivation, brands, and retail
with events in Toronto, Niagara Falls, Edmonton and Vancouver. Since 2017, it
has connected thousands of industry professionals through immersive conferences,
exclusive networking events, and award-winning experiences.
About Mercari Agency: Mercari is an experienced cannabis sales and marketing agency headquartered in Toronto representing cannabis brands across Canada. Mercari Agency empowers Canadian cannabis companies to bring their products to market in Canada with representation at the provincial control boards in addition to
feet on the street. Leveraging our sales team across Canada, Mercari ensures pull through to retail stores by educating budtenders as well as consumer engagement. Mercari are cannabis matchmakers, finding routes to market for our partners from farm to table.www.mercarilife.ca
Grow Up Conference & Expo
Tuesday, May 27 from 10am-5pm
Wednesday, May 28 from 10am-3pm
Pearson Conference Center 2638 Steeles Avenue East in Brampton, Ontario
The Green Tie Gala: Celebrating 10 Years of High! Canada and Cannabis Culture
On the evening of May 28th, a significant chapter in Canadian cannabis media comes to a close—but not quietly. Hosted on a private, sprawling estate, the Green Tie Gala marks the end of High! Canada Magazine as it publishes its 100th and final issue.
After a decade as one of Canada’s loudest voices in cannabis culture, High! Canada is retiring the magazine—but this gala is anything but a goodbye. It’s a celebration, a handoff, and a fundraiser all in one.
This is the last hurrah for High! Canada Magazine, a publication that has documented and championed cannabis culture for ten years.
The magazine’s transition to Deep Culture Media signals a new direction—one focused on broader creative and cultural content, while still honoring its roots.
CCTA Canadian Cannabis Tourism Awards
The inaugural CCTA Awards will take place during the event, recognizing trailblazers in cannabis tourism.
Three awards will be presented throughout the night to standout contributors in the space. Randy Rowe, President & Co-Founder of GROW UP Conference & Expo will be receiving the Lifetime Achievement Award at the event.
Live Music on the Estate
The Killing Time Band headlines the main stage, bringing high-energy rock reggae to the celebration.
More acts and performers are expected to be announced soon.
Cannabis + Culinary Activations
Aggressive Organics will be serving food designed to impress even the most seasoned event-goer.
Cannabis brands will activate booths for sampling and engagement.
Alcohol sponsors will also be part of the mix, offering curated drink experiences.
Ticket Information and Funding Breakdown
Tickets: $100 per person Funds raised from ticket sales are transparently divided into four equal parts:
25% – Event production costs for the Green Tie Gala
25% – Startup support for Deep Culture Media
25% – Funding for the Artist Venue Trust, helping to protect and preserve live music venues
25% – New creative bursaries under Deep Culture and Artist Venue Trust, helping emerging artists access funding
A Collaboration for the Culture
The event is being held in partnership with Artist Venue Trust, a not-for-profit group working to sustain Canada’s creative scene, especially live music. The goal: raise money, raise awareness, and raise a toast to cannabis culture, Canadian creativity, and the next era of independent media.
Final Thoughts
If you’ve ever read High! Canada Magazine, now’s the time to show up, say thanks, and be part of what comes next. The Green Tie Gala isn’t just an end—it’s a shift toward something bigger, more inclusive, and deeply rooted in art, culture, and community.
Tickets are limited. Dress code: Green Tie Optional. Celebration: Mandatory.
Meet the Pre-Roll Powerhouse at Grow Up Toronto 2025
The Cones Factory isn’t just another supplier — we’re one of the largest pre-roll cone manufacturers in the world, proudly serving some of the most recognized cannabis brands in the industry.
The Cones Factory offers a wide selection of bulk pre-rolled cones at unbeatable prices. Our Health Canada-compliant cones, precisely engineered to fit seamlessly into your machines, are perfect for bulk sales, dispensaries, and cannabis brands dedicated to providing safe, consistent, and reliable products.
With their customization options, creating the perfect cones has never been easier. Show your customers that you value quality with unique designs and true craftsmanship. Craft the ideal pre roll with premium bud on the inside and your brand name on the outside.
If you’re heading to Grow Up Toronto 2025, make sure to swing by our booth. Here’s why:
Fast Lead Times – Speed matters. We deliver quickly so your supply chain keeps moving.
Fully Customizable Cones – Shape, size, branding, filters, packaging – we help you create a product that’s actually yours.
Scalable Solutions – Whether you’re producing thousands or millions, we’re built to grow with you.
Shelf-Ready Presentation – Our cones are made to stand out, not blend in.
You’ll get a chance to: ✅ See our latest product lines and innovations ✅ Speak directly with our product experts ✅ Explore private label options and custom builds
Let’s talk cones, customization, and scaling up your brand. Visit us at Grow Up Toronto 2025.
For the first time, CANNA will also be participating in Grow Up’s , where we’ll be giving away CANNA Start and CANNA Rootplugs —our dynamic duo to help kick off your seed-starting journey the right way.
Join Us at the Grower’s Luncheon CANNA is also proud to be part of the Grower’s Luncheon, sponsored by our partners at Biofloral.
As always, we’re showing up to support our growing community and celebrate the passionate cultivators who keep this industry thriving.
Swing by the Lounge & Booth for CANNA Giveaways Stop in, say hi to the CANNA crew, and walk away with some premium swag and expert cultivation advice.
We can’t wait to connect with you—see you in Toronto!
Calgary Passes Groundbreaking Law on Cannabis Sales at Events: A Win for Cannabis Consumers and Brands
In a landmark decision, Calgary has recently passed a bylaw allowing cannabis sales at adult-only events, marking a significant shift in the city’s approach to cannabis accessibility and consumption. This progressive move opens up new opportunities for both consumers and cannabis brands, potentially reshaping the landscape of event experiences in the city.
Calgary’s decision to allow cannabis sales at adult-only events represents a significant step forward in cannabis accessibility and normalization. By creating new opportunities for both consumers and brands, this law has the potential to transform event experiences in the city, fostering a more inclusive and diverse event culture while promoting responsible cannabis consumption.
This decision not only benefits the growers of Alberta, it also benefits the recreational users by allowing access to new products that they may not have known about.” says Randy Rowe, president of Grow Up Conference and Expo. “We look forward to potentially bringing our event to Calgary
A New Era of Convenience for Cannabis Consumers
The newly passed law brings a host of benefits for cannabis enthusiasts attending events in Calgary:
Enhanced Accessibility and Convenience
One of the most immediate advantages for consumers is the increased accessibility to cannabis products during events. No longer will attendees need to leave the venue to purchase cannabis, as licensed retailers will be permitted to set up temporary sales points on-site. This convenience factor is likely to be highly appreciated by event-goers, enhancing their overall experience and allowing them to fully immerse themselves in the event atmosphere without interruption.
A Regulated and Safe Environment
By integrating cannabis sales into official event structures, consumers can expect a more regulated and safer purchasing environment. This aligns with the broader consumer expectation for safe and legal access to cannabis, providing peace of mind to those who wish to partake in cannabis consumption during events.
Diverse Product Offerings
While specific details are yet to be confirmed, it’s reasonable to anticipate that consumers will have access to a variety of cannabis products at these events. This could potentially include different strains, edibles, and other cannabis-infused products, mirroring the diversity found in traditional retail stores. Such variety would cater to different preferences and consumption methods, enhancing the overall consumer experience.
Cultural Acceptance and Normalization
The integration of cannabis sales into mainstream events signals a growing social and cultural acceptance of cannabis use. For many consumers, this represents a positive step towards normalizing cannabis as part of adult recreational activities, potentially reducing stigma and promoting responsible consumption.
Opportunities Abound for Cannabis Brands
The new law doesn’t just benefit consumers; it also presents significant opportunities for cannabis brands to expand their reach and engage with their audience in novel ways:
Experiential Marketing Opportunities
Cannabis brands now have the chance to create immersive experiences that allow consumers to interact with their products in a controlled and informative environment. This form of experiential marketing can significantly enhance brand recognition and foster deeper connections with consumers.
Direct Consumer Engagement
Events provide an unparalleled platform for brands to engage directly with their target audience. This face-to-face interaction allows for immediate feedback, product education, and the building of brand loyalty in ways that traditional retail settings cannot match.
Market Expansion and Brand Visibility
Participation in events offers brands the opportunity to expand their market reach and increase visibility. By showcasing their products at diverse events, brands can tap into new consumer segments and build a loyal customer base beyond their usual retail channels.
Collaborative Ventures
The new law encourages collaborations between cannabis brands and event organizers. For instance, High Tide, a prominent player in the Canadian cannabis market, has already announced a joint venture with Positive Intent Events (PIE) to strengthen its position in the cannabis hospitality sector. Such partnerships can lead to innovative event concepts and unique brand experiences.
Educational Platforms
Events serve as excellent platforms for brands to educate consumers about their products, including benefits, usage guidelines, and safety considerations. This aligns with the industry trend of promoting responsible consumption and can help brands position themselves as responsible and consumer-centric.
Looking Ahead: The Future of Cannabis Events in Calgary
As Calgary implements this groundbreaking law, it sets a precedent that other Canadian cities may follow. The success of this initiative could potentially influence regulations in other municipalities, leading to a more uniform approach to cannabis event sales across the country.
It’s important to note that the implementation of this law will likely be closely monitored. Concerns about managing cannabis consumption at events, ensuring that designated areas are well-regulated, and addressing issues like secondhand smoke will need to be carefully addressed to ensure the success and sustainability of this new approach.
Announcing the Winners of the 3rd Annual 2024 Canadian Cannabis Championship
Edmonton, Alberta – October 30, 2024
Grow Up Conference and Expo is pleased to announce the winners of the 3rd Annual Canadian Cannabis Championship, held on September 29th and 30th at the Edmonton Convention Centre in Edmonton, Alberta. This year’s championship highlighted the finest Canadian cannabis in both the Flower and Vape categories, celebrating the craftsmanship, innovation, and expertise in the industry.
Flower Category Winners
The competition on September 29th featured an impressive lineup of 13 talented growers from across the country. The winners for the Flower category are:
1st Place: Golden Gauth by Origine Nature
2nd Place: Ripped Off Runtz by Mauve et Herbes
3rd Place: Frosted Fruit Cake by Royal Harvest
Vape Category Winners
On September 30th, the spotlight shifted to vaping, showcasing the highest-quality products and formulations. The winners in the Vape category are:
1st Place: Fantasm by IRIS Labs
2nd Place: Dab Bods – Dab N Go Original Z Badder by Stigma Grow
3rd Place: R2 Honey Oil by Retro Cannabis
These exceptional products were evaluated by a panel of industry experts, who assessed entries based on flavor, aroma, potency, and overall quality. The championship provided an opportunity for growers and producers to demonstrate their talent, dedication, and passion for cannabis cultivation and product development.
Additional Note
We would also like to acknowledge that the pre-roll and hash categories were not evaluated during this year’s championship due to limited capacity. These categories will be reintroduced and judged at our 4th event in Toronto, allowing us to highlight even more outstanding products.
Acknowledgment of Sponsors
We extend our sincere gratitude to our sponsors, whose support was instrumental in the success of this year’s Canadian Cannabis Championship:
Grow Up Conference and Expo remains a leading platform for recognizing the expertise and innovation within the cannabis community. We look forward to continuing to celebrate the best in cannabis at future events, and we thank everyone who contributed to making this year’s championship a memorable experience.
Cannabis Icon Tommy Chong to Deliver Keynote Speech and Host Meet-and-Greet Events in His Hometown
Edmonton, AB – [September 3, 2024] – Grow Up Conference and Expo is thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events. Tommy Chong, who was born in Edmonton, will be a featured speaker on Monday, September 30, 2024, and will be available for exclusive meet-and-greet sessions during the Riverboat Kick-off Party on September 28 and again on September 29.
Chong, a celebrated figure in the cannabis community, is best known as one-half of the iconic comedy duo Cheech & Chong. His involvement in cannabis advocacy has spanned decades, making him a beloved and influential voice in the industry. His return to Edmonton marks a special homecoming and is sure to be a highlight of the Grow Up Alberta event.
“It’s always a joy to come back to Edmonton, the place where it all began for me,” said Tommy Chong. “I’m excited to connect with the cannabis community here, share my journey, and celebrate how far we’ve come in embracing cannabis culture.”
Key Highlights of Tommy Chong’s Appearance at Grow Up Alberta:
Interview with Tommy: Join us for a captivating discussion as cannabis icon and legend Tommy Chong returns hone and sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon.
Riverboat Kick-off Party Meet-and-Greet: On the evening of Saturday, September 28, 2024, attendees of the Riverboat Kick-off Party aboard the Edmonton Queen will have the exclusive opportunity to meet Tommy Chong. This intimate gathering will allow guests to interact with Tommy in a relaxed and scenic setting along Edmonton’s beautiful river valley.
September 29 Meet-and-Greet: Tommy Chong will also be available on Sunday, September 29, for an additional meet-and-greet session, providing another chance for fans and cannabis enthusiasts to connect with the legend.
About Grow Up: Grow Up is Canada’s premier cannabis conferences, bringing together industry leaders, experts, and enthusiasts to share knowledge, network, and celebrate the advancements in cannabis cultivation, business, and culture. This year’s event will take place from September 29 to October 1, 2024, at the Edmonton Convention Centre, featuring a variety of panels, exhibitions, and networking opportunities.
Tickets & Registration: Tickets for the Riverboat Kick-off Party, Tommy Chong’s keynote speech, and all Grow Up Alberta events are available for purchase now. Visit growupconference.com/alberta for more information and to secure your spot.
Set Sail on an Unforgettable Evening! Kick off your Grow Up Alberta experience in style aboard the Edmonton Queen for our exclusive Riverboat Kick-off Party. Join us for an evening of networking, entertainment, and stunning views of Edmonton’s River Valley as we celebrate the start of an incredible weekend.
What to Expect:
Exclusive Access: Be one of the select 200 guests to enjoy an intimate evening on the beautifully renovated Edmonton Queen.
Meet & Greet: A special opportunity to meet cannabis icon Tommy Chong.
Gourmet Food: Indulge in a delicious selection of food, all included with your ticket.
Live DJ: Dance the night away to the beats of a live DJ, set against the backdrop of Edmonton’s skyline.
Cash Bar: Sip on your favorite drinks, available for purchase at the cash bar.
Ticket Pricing:
Early Bird Special: $145 for the first 100 tickets
Regular Rate: $175
Transportation:
Shuttle Service: Complimentary shuttle buses will be available from our host hotels, Courtyard Marriott and Chateau LaCombe. Shuttles will run from 7:30 PM to 8:30 PM for arrival and 10:30 PM to 12:00 AM for departure.
Limited Availability—Book Your Spot Today!
Don’t miss out on this unique opportunity to kick off Grow Up Alberta in a spectacular setting. Secure your Riverboat Kick-off Party tickets now—early bird pricing is available for the first 100 guests, so act fast!
Snoop Dogg partners with Grow Up Award winner, Futurola, a leading smoking-accessories brand, to launch a new line of co-branded cannabis accessories. The collaboration will introduce innovative, premium products globally, blending Futurola’s expertise with Snoop’s iconic status.
LOS ANGELES, Aug. 22, 2024 /PRNewswire-PRWeb/ — Rap legend, entrepreneur, and cannabis flower connoisseur Snoop Dogg and iconic smoking-accessories brand Futurola have sealed a partnership for a new line of co-branded cannabis accessories.
“I’m excited about this collaboration,” Snoop said. “Futurola is the industry leader, and the products are innovative and of premium quality.” Futurola partners Toby Skard and Patrik Eriksson expressed their enthusiasm about this collaboration expected to launch worldwide later this year.
“Futurola takes pride in our latest partnership with superstar Snoop Dogg,” said Skard. “Together, we have created a collection of exclusive products that merge our expertise in innovative smoking accessories with Snoop’s iconic status.”
“I’m excited about this collaboration, Futurola is the industry leader and the products are innovative and of premium quality.” —Snoop Dogg
Added Eriksson, “Snoop is revered in the cannabis space for his love of the plant and advocacy on the world stage. These premium products will launch a new era of excitement in the smoking accessories sector as people all over the world Roll a Double G®.”
Futurola and Snoop Dogg share a connection to Amsterdam, where the company was founded in a coffee shop and the music mogul opened his first Smoke Weed Every Day (S.W.E.D.) coffee shop earlier this month. Now based in Los Angeles, Futurola offers everything for the ultimate smoking experience except the flower: papers, cones, trays, and machines that shred bud and wrap it into tight, uniform joints. Snoop Dogg continues to mesmerize crowds on stage and will drop his twentieth studio album, Missionary, later this year.
Come visit Futurola at Grow Up Alberta, Booth #101, September 30 – October 1, 2024
About Futurola Established in 1996 at Future Coffee Shop in Amsterdam, Futurola emerged from the heart of European smoking culture, where a passion for smoking rituals thrived. What began as a mission to revolutionize the art of joint-rolling became an international smoking-accessories phenomenon, as well-known for creating successful celebrity partnerships as for its iconic joint-rolling machines. Experience the Future of Rolling® at Futurola.com.
About Snoop Dogg Rapper, music producer, actor, author, publisher, investor, entrepreneur, philanthropist, and cannabis advocate Snoop Dogg has been an icon of hip-hop culture since 1992. With more than 35 million albums sold worldwide and awards including an American Music Award, a Primetime Emmy, and 17 Grammy nominations, he is a bona fide superstar. Snoop’s empire includes Death Row Records as well as the Smoke Weed Every Day (S.W.E.D.) brand of products, dispensaries, and coffee shops.
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