(Globe Newswire) Delta, B.C. – Pure Sunfarms Corp., a wholly owned subsidiary of Village Farms International, Inc. and a leading global cannabis operation with top-performing brands, announces the launch of the Super Toast All-In-One Vape, combining grab n’ go functionality with classic fountain-inspired flavours.
Designed with convenience in mind, the sleek yellow vape features a fully custom, ergonomic design that fits comfortably in the palm. Each vape is ready-to-go with a built-in USB-C rechargeable battery and auto-draw functionality. The product is packaged in a new toast-shaped pouch in the brand’s signature yellow.
“The launch of the All-In-One Vape is a natural evolution of the Super Toast product line… a response to growing consumer demand for convenience and simple, delicious flavours,” said Orville Bovenschen, President of Pure Sunfarms. “We’ve created a product that delivers classic fountain favourites people know and love, all in an innovative and functional design.”
Pure Sunfarms emerged as the #2 licensed producer in the milled category within one year of launching Super Toast, capturing 20% market share and becoming the 3rd fastest-growing flower brand nationally. Vapes have secured their position as the #3 largest cannabis category in Canada, contributing close to 20% of total national cannabis sales. A significant driver within this category is the all-in-one vapes, which make up nearly 20% of total vape sales and are experiencing substantial growth across the country, marked by triple-digit increases.1
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The new vapes will be coming to market in a variety of classic fountain flavours, including Fizzy Classic (Indica), Peach Drink (Sativa), Orange Drink (Sativa), and Fizzy Grape (Indica). With a THC potency of 87-93%, consumers can enjoy a flavourful experience in an easy-to-use design.
The Super Toast All-In-One Vape is available online and at select retailers across Ontario to begin, with British Columbia and Alberta to follow in the weeks ahead.
