Radicle Connections: Women leading the way in cannabis

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A great meal isn’t dictated by the recipe or the individual ingredients. Rather the true culinary magic lies in the transformation of the ingredients in conjunction with the delighting of the senses and creating a memorable experience.

 As with all transcendent experiences, the key variables are ensuring the optimal set and setting.  The Radicle Femmes holiday networking event was no different.

Hosted at the Kissa lounge, nestled in Toronto’s King West neighborhood, this venue is a true retro throwback, anchored by chic velour padded benches and radiating Studio 54 vibes.

From the warm welcome to the immediate buzz and charge in the room, it was evident that this was going to be an engaging and fun night. The Toronto event was the final in a series of holiday networking events, organized by the Marigold Marketing & PR team, with Calgary and Vancouver being host to earlier events.  Across the multiple cities, over 200 women and allies assembled to network, collaborate and celebrate women in weed.

The venue had a few activations setup with displays from the event partners, including Jane Dope’s Her.B, Sense & Purpose and OB Consulting. Each attendee was provided with a holiday gift bag, which was stuffed with samples, goodies and educational information from the events partners. The hallmark of any good event is to keep the food coming. The team truly delivered here with a great selection of delicious food and sliders worthy of fighting over.

With the stated goal of creating opportunities for women in the cannabis space, Radicle Femmes assembled a truly diverse group of like-minded individuals looking to share and develop relationships with a gamut of passionate cannabis industry professionals.

Bolstered with numerous returning attendees from previous Radicle Femmes events, participants noted their appreciation that theses events were inclusive, safe and most importantly, felt valuable and different from other cannabis events.

The beauty of the holiday networking event is that it was a true mixer event.  There was no agenda or preset order of operations.  Attendees were free to roam, choose your own adventure style.  With the mise en place prepared, and the people in place the true magic was unleashed, with new relationships formed, and honest curiosity and passion fueling authentic conversation.

With only one formal announcement for giveaways and to thank the crowd for attending, the focus was to make connections, share and connect. From new graduates to industry veterans, sharing knowledge and fostering collaboration is contagious and inspiring when good people are involved.

Jane Dope is a brand empowering women within the cannabis community.  Created by Abi Roach, Jane Dope is innovating by offering a beauty line, high quality fashion and marrying them with a premium Her.B cannabis product line.

Featuring dried flower, pre-rolls and an all in one vape, Her.b has a distinct brand perspective, feel and look that is unique to the Canadian market.  Cannabis consumers are complex, but simple in their desire for high quality cannabis and chic vanity items and apparel.  From Christmas sweaters to shoes and sundresses, Jane Dope will be popular amongst cannabis consumers looking to give a subtle or not so subtle nod to their favourite plant.

Loretta Eldridge, Director of Marketing and Strategic Partnerships at EQUA Specialty Risk Partners, shared “it’s wonderful to be in a space cultivated by women to celebrate women.  The energy, conversations and relationships in the room were powerful and refreshing.”

“I love attending this event.  There are so many amazing women coming together to support each other’s growth and collaborate.  A great garden to bloom in,”  explained Natalia Norton, COO at the Dope Creative.

The excitement at the Radicle Femmes event was palpable and electric.  Women are just getting started in the cannabis space.  Armed with industry leaders and caring mentors, women in weed are breaking down barriers, and pushing the industry forward in new directions and for new audiences.

I left the event feeling inspired and energized that such amazing women are charging forward and blazing their own trails in the cannabis space.  The most apt takeaway is the new meme du jour, Let HER Cook.

This post was originally published by our media partner here.