“The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.” –Nietzsche
In a world that is constantly trying to tell you who you are, it is vital that you have within you the capacity to push back and declare who you really are. Creating your own philosophy is a way to do that.
When you have your own philosophy, you are a force to be reckoned with rather than a thing to be forced. You live on purpose, with purpose. You’re a candle in the dark, or maybe even a blacklight in the blinding light. You put the world, the universe, even “God” on notice. Everything is put on blast. Nothing is off limits. Everything is put under the blade of your fierce inquiry.
Religions dissolve around you. Politics fall apart before you. Ideologies implode because of you. Philosophy itself is taken aback. Armed with your own philosophy you become a tempest, a force of nature first, a person second. You become the eye of the storm of the human condition. Everything is caught in your spinning vortex and found wanting.
Self-inflicted Philosophy:
“It’s impossible for a man to learn what he thinks he already knows.” ~Epictetus
There is no better method toward creating your own philosophy than Self-inflicted Philosophy. Self-inflicted Philosophy refers to the practice of individuals engaging in philosophical inquiry and introspection without formal guidance or external influence. It involves:
Personal Reflection: Deliberately pondering life’s big questions, ethical dilemmas, or personal beliefs independently.
Autodidactic Learning: Seeking out knowledge through self-study, drawing from various sources like books, online resources, or personal experiences rather than only structured education.
Critical Self-Examination: Questioning one’s own beliefs, biases, and assumptions, often leading to personal growth or changes in worldview.
Application in Daily Life: Using philosophical insights to navigate personal challenges, ethical decisions, or to better understand the human condition from one’s unique perspective.
This approach can be seen as a form of philosophical DIY, where the individual crafts their understanding and application of philosophy tailored to their own life’s context. It emphasizes autonomy in thought, encouraging people to think for themselves rather than adopting the philosophies of others wholesale.
Why “Inflicted”?
“What I understand of “philosopher”: a terrible explosive in the presence of which everything is in danger.” ~Nietzsche
The “inflicted” aspect of self-inflicted Philosophy underscores several key elements that make this approach unique and potent…
Active Engagement:
“Inflicted” implies an active, sometimes even forceful, engagement with one’s thoughts and beliefs. It’s not about passively receiving ideas but actively challenging, questioning, and shaping them. This active process ensures that the philosophy developed is deeply personal and reflective of one’s true self rather than just an echo of external teachings.
Self-Imposed Challenge:
Philosophy, in this context, is not just an intellectual exercise but a self-imposed challenge or burden. It suggests that delving into philosophical inquiry can be uncomfortable or demanding because it requires confronting one’s prejudices, fears, and ignorance. This self-inflicted challenge is vital for growth, pushing individuals out of their comfort zones to achieve deeper understanding and self-awareness.
Accountability and Ownership:
By “inflicting” philosophy upon oneself, there’s an inherent sense of accountability. You own your philosophical journey, including the mistakes and insights. This ownership fosters a more genuine commitment to the philosophical principles one develops, as they are not borrowed or imposed but self-crafted through personal struggle and reflection.
Introspection and Painful Truths:
The term “inflicted” also hints at the sometimes painful nature of self-discovery. Philosophical introspection can uncover uncomfortable truths about oneself or the world, leading to moments of existential crisis or profound change. This aspect is crucial as it’s through facing these harsh realities that one can truly evolve their understanding and philosophy.
Motivation for Change:
The act of inflicting philosophy on oneself can be a catalyst for personal change. When you decide to confront life’s big questions, you’re motivated to not only think differently but also to act differently, aligning your life with your evolving philosophy.
Resilience Through Struggle:
The process of self-inflicted philosophy builds resilience. Much like physical exercise strengthens muscles, the mental and emotional struggle of philosophical inquiry strengthens one’s ability to think critically, remain open-minded, and persist through intellectual and existential challenges.
Authenticity:
Finally, the “inflicted” nature ensures authenticity in one’s philosophical stance. It’s not philosophy for the sake of sounding wise or fitting into a particular school of thought; it’s philosophy born from a personal need to understand, to make sense of existence, or to live ethically. This authenticity makes the philosophy more relevant and impactful in one’s life.
In essence, the “inflicted” part of self-inflicted philosophy highlights the self-driven, often strenuous, yet ultimately rewarding process of creating a personal philosophy. It’s about taking responsibility for one’s intellectual and moral development, acknowledging that this journey might be as difficult as it is enlightening.
The Eight-Fold Path to creating your own philosophy:
“In the act of provoking people to think differently, philosophers make it clear that we are not fated to live within the often-stifling systems of thought that we inherit. We can change the subject.” ~Raymond Guess
To create your own philosophy using self-inflicted philosophy, follow these eight steps:
1.) Self-Questioning:
Begin by asking yourself fundamental questions about existence, morality, knowledge, and human nature. For example: What do I believe is the purpose of life? What constitutes a good life? How should I treat others and why? Do I have free will, or is it just an illusion? Is it worse to fail at something or to never make the attempt? Is there such a thing as a moral absolute or is morality relative? How do I square the circle of knowing I will die? Am I ready to accept that everything I believe is a lie? Document these questions and your initial thoughts to track your philosophical journey.
2.) Reading and Reflection:
Engage with a wide array of philosophical texts, but don’t limit yourself to traditional philosophy. Look into literature, science, art, and even personal narratives for insights.
Reflect on how these ideas resonate or conflict with your own views. Keep notes or a journal where you can argue with these ideas, agree, or expand upon them.
3.) Experience as Philosophy:
Use life experiences as case studies for your philosophical inquiry. Every interaction, decision, or event can be a source of philosophical insight. Ask how these experiences challenge or affirm your beliefs. For instance, facing an ethical dilemma in real life might push you to refine your moral philosophy.
4.) Critical Thinking:
Apply critical thinking to your thoughts and beliefs. Challenge your assumptions by asking why you believe what you do. Consider the opposite of your beliefs to understand their weaknesses or to see if they hold up under scrutiny.
5.) Synthesis of Ideas:
Start synthesizing your thoughts into a coherent framework. This doesn’t need to be systematic like traditional philosophy but should reflect your personal truth. You might find that your philosophy is eclectic, borrowing from various schools of thought while adding your unique perspective.
6.) Iterative Refinement:
Philosophy is not static; it evolves with you. Revisit and revise your philosophy as you grow, learn, and experience more of life. Engage in dialogues with others about philosophy to test and refine your ideas. This can be through discussions, writing, or debates.
7.) Practical Application:
Test your philosophy in daily life. How does it guide your actions, decisions, and interactions?
If your philosophy doesn’t serve you well or fails in application, adjust accordingly. Philosophy should be a tool for living, not just an abstract concept.
8.) Personal Manifesto:
Eventually, you might feel compelled to write down your philosophy. This could be in the form of a manifesto, a set of principles, or even a narrative that encapsulates your worldview.
By following this process, you’ll create a philosophy that is uniquely yours, one that reflects your life’s journey, your moral compass, and your understanding of the world. Remember, self-inflicted philosophy is about the journey of understanding yourself in relation to everything else, so be open to change and growth.
Gary Z McGee, a former Navy Intelligence Specialist turned philosopher, is the author of Birthday Suit of God and The Looking Glass Man. His works are inspired by the great philosophers of the ages and his wide-awake view of the modern world.
This article (How to Create Your Own Philosophy) was originally created and published by Self-inflicted Philosophy and is printed here under a Creative Commons license with attribution to Gary Z McGee and self-inflictedphilosophy.com. It may be re-posted freely with proper attribution, author bio, and this statement of copyright.
The United Nations High Commissioner for Human Rights (UNHCHR) has urged the global community to reconsider punitive and criminal approaches to drug policy, declaring that the “war on drugs” has been a profound failure.
Speaking at a Warsaw conference that brought together experts and leaders from across Europe, Commissioner Volker Türk noted that current strategies have neither curbed drug use nor deterred drug-related crimes. He called for a shift toward evidence-based policies that center on human rights and prioritize compassion over punishment.
Türk argued that treating drug use as a criminal issue rather than a health matter has marginalized and discriminated against individuals struggling with substance use. He highlighted how punitive approaches often strip people of their rights and dignity, leaving them excluded from society.
According to Türk, these individuals should be included in the policy-making process to create strategies that genuinely reduce harm. Without their input, he warned, efforts to address drug-related issues are unlikely to succeed.
In a video shared on social media, Türk reiterated these views, condemning the destructive impact of punitive drug policies on individuals and communities worldwide. He noted that these policies have failed to address the root causes of drug use while exacerbating harm for those already at risk.
The Commissioner called for transformative solutions guided by the International Guidelines on Drug Policy and Human Rights. He advocated for evidence-driven, gender-sensitive measures rooted in public health, including voluntary access to social and healthcare services. Scapegoating and stigmatization, he emphasized, only deepen the challenges faced by individuals and communities affected by drug use.
Türk’s remarks align with a statement issued earlier by UN experts, working groups, and special rapporteurs. That statement criticized the war on drugs for contributing to severe human rights abuses documented by various UN entities. The experts called for a shift from punishment to support and urged governments to invest in evidence-based programs like prevention, harm reduction, and treatment. These efforts, they stressed, must adhere to human rights norms and prioritize community welfare.
The UN experts also referenced reports encouraging governments to move away from criminalization and adopt harm-reduction strategies. These include drug-checking services, supervised consumption areas, and the availability of naloxone and other overdose-reversal medications. The reports suggested that over-criminalization and stigma are significant barriers to achieving better health outcomes. By addressing these systemic issues, policymakers can develop more effective approaches to drug-related challenges.
Switching from prohibition to legalization and allowing companies like Tilray Brands Inc. (NASDAQ: TLRY) (TSX: TLRY) to operate can be a good beginning which can then be followed by other measures to undo the harms caused by prohibition policies.
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As the Canada Post strike nears its 4-week mark, it has created a ripple effect across the country, disrupting the delivery of countless essential goods and services at the busiest time of year.
For many Canadians, the strike has been an inconvenience; for others, particularly those who rely on medical cannabis, it has become a critical issue.
Medical cannabis patients, many of whom depend on reliable and timely delivery for symptom management, are now facing significant delays and uncertainties. Canada Post remains the primary shipping method for the majority of licensed cannabis producers, and the strike has exposed vulnerabilities in the supply chain, leaving patients scrambling for alternatives.
“This strike has added another layer of complexity to an already difficult medical cannabis access process”
Dr. Karolina Urban, Avicanna
This disruption has not only delayed access to medication but has also raised questions about the resilience of Canada’s medical cannabis system. With limited options for same-day or in-person delivery in many regions, patients have found themselves stuck in a system unprepared for such logistical challenges.
“It’s another hurdle in an already complicated system,” said Ajay Chahal, Pharmacist and Co-Founder of Apothecare, a company that consults with both patients and doctors on cannabis access and use. “Medical patients who are enrolled with an LP and a doctor who prescribes [are experiencing] delays in getting access to their cannabis.”
Chahal added that various LPs are switching to Purolator and other delivery services, but because of the Canada Post strike, there have been significant delays even with those companies as they are overrun.
A further wrinkle are customers who don’t have a traditional address to deliver to. This has been an issue with providers including Avicanna, a biopharma company based in Toronto.
“This strike has added another layer of complexity to an already difficult medical cannabis access process,” said Dr. Karolina Urban, Avicanna’s executive VP of Medical Affairs. “One of the biggest issues is patients who are in areas where delivery is only available to PO boxes, currently serviced by Canada Post.”
“I see medical patients just leaving altogether, especially if they are more elderly. They need access, and if they are not getting it, if it’s getting delayed, or not coming at all, they will need to get it somewhere. Once they see how it’s easily accessible they might not come back.”
Ajay Chahal, Apothecare
Confusion and the illicit market
One of the challenges that comes along with Canadians not being able to access their cannabis prescriptions is that they are forced to seek out alternatives by using recreational stores. “If the products are not the same, there might be some difficulty in making sure they transition to an equivalent product,” said Chahal.
He added that a further issue lies within the ongoing illicit market retailers. Some patients have trouble determining the difference between legal and illegal stores, both in-person and online, and some access illicit market cannabis unknowingly.
“Black market stores are rampant. A lot of my patients had no idea they were going into a black market store or ordering online from a black market store. We [then] help navigate them to a legal store.”
Confusion over where to get products during this time aside, the strike is also not helping the growth of the medical cannabis sector in Canada at a time when that part of the industry could use some expansion. Active client registrations for medical cannabis with a federal license holder have gone from 345,520 in 2018 to 180,878 in 2024.
“I see medical patients just leaving altogether, especially if they are more elderly. If they’re dealing with pain and a lot of significant conditions, they can’t just stop. They need access, and if they are not getting it, if it’s getting delayed, or not coming at all, they will need to get it somewhere. Once they see how it’s easily accessible they might not come back.”
As for the effect this will have on the cannabis sector and its reliance on Canada Post, Urban believes the landscape will change out of pure necessity for patients to receive their medicine. This however, will come at a cost.
“We believe many companies will move away from primarily relying on Canada Post,” she said. “Unfortunately, the reality is that the cost of shipping with alternative carriers is still higher and this will ultimately impact patients.”
An ounce of prevention
Nothing can stop the current situation regarding the Canada Post strike this time around. But is there a way the government and the industry can put something in place to ensure the medical cannabis sector is not affected if and when this happens again? Chahal believes there is.
“I would like to see the government integrating medical and retail. That would be a fantastic way to solve access issues,” he said. “What that could mean is patients being able to access medical prescriptions at retail stores. There would have to be additional checks and balances [like the] integration of healthcare professionals in the retail stream, but the infrastructure is there.”
Police in Ontario seized 345 kilograms of cannabis and thousands of cannabis plants from an address in Elgin County after a referral from Health Canada.
The referral from Health Canada’s cannabis inspectors noted that the address was associated with three expired Health Canada registrations to produce or designate someone to produce cannabis for medical purposes.
In total, investigators found 6,060 cannabis plants with 529 recently harvested outdoor plants, as well as 345 kilograms of dried, processed cannabis. The seizure took place at an address on Talbot Line in Elgin County.
Images shared by the OPP online show a large greenhouse full of cannabis plants.
The investigation remains ongoing. A statement online from the OPP says that “cannabis is a lucrative commodity, attracting those involved in organized crime. Profits from illegal cannabis sales are often laundered to finance other criminal activities.”
Members of the #OPP Provincial Joint Forces Cannabis Enforcement Team seized a significant quantity of illegal cannabis at an address on Talbot Line in Elgin County, following a @GovCanHealth referral. The investigation remains ongoing. Cannabis is a lucrative commodity,… pic.twitter.com/gmUHiB5LeJ
Inspections of these types of licence sites have increased in the past few years, as Heath Canada continues their efforts to put more scrutiny on personal and designated medical production licences used to divert cannabis into the illicit market.
There have long been concerns from different levels of government over the potential for misuse and diversion of cannabis from these types of licences associated with high gram totals.
Health Canada has ramped up inspections of such licences, more than 300 in the last two years. The most recent annual report also included 20 compliance and enforcement activities (other than inspection) for registered personal and designated production of cannabis for medical purposes, such as conducting seizures and destructions.
Of the 160 inspections of registered personal and designated production of cannabis for medical purposes locations in 2023-2024, 74 were in British Columbia, 63 in Ontario, 18 in Quebec, and five in New Brunswick. In the previous year, the majority of such inspections (115 out of 170) were in Ontario. In the previous year, the majority were conducted in Ontario.
The federal agency also sends notices to provincial colleges of physicians informing them of health care practitioners connected to numerous high gram-a-day authorizations. In 2020, the Saskatchewan College of Physicians and Surgeons levied a $15,000 disciplinary action against a Saskatchewan doctor found to be profiting from issuing medical cannabis licences in 2018.
In 2021, a medical cannabis patient who had been authorized 100 grams a day had a court reject an allowance for the patient to possess up to 1000 grams in public at a time.
In a memo from October 2022, Health Canada said that since it began a new process to address high authorization amounts through the medical cannabis program, the agency had observed a decrease of more than 50% in the number of individuals registering to produce cannabis for medical purposes.
The memo continued that in September 2021, approximately 47,000 individuals registered with Health Canada. As of September 30, 2022, the number of registered individuals had dropped to approximately 21,700.
Health Canada says it has also refused or revoked more than 1,400 registrations, including over 700 for public health and safety reasons. This represents a 113% increase in refusals and revocations and a 423% increase in the number of refusals and revocations made on the grounds of public health and public safety since March 2022.
While 4,728 healthcare practitioners were associated with registrations made with federally licensed sellers in the previous twelve months, 1,105 were associated with active personal/designated production registrations.
Of those 1,015, there were 233 healthcare practitioners associated with authorizing amounts equal to or above 25 grams per day, and just ten authorized amounts equal to or above 100 grams per day.
Most (78%) healthcare practitioners who authorized more than 25 grams a day were in BC or Ontario. All who authorized more than 100 grams a day were in BC and Ontario. An authorization of 100 grams a day would equate to a limit of 487 plants at any given time. Such licences can also be combined to up to four per location, meaning a designated grower with several authorizations could be growing hundreds or even thousands of cannabis plants with the potential to produce in the hundreds of kilograms of cannabis a year.
As the cannabis industry takes stock of 2024 and looks ahead to potential opportunities in 2025, many marijuana experts believe interstate commerce and mergers & acquisitions will be major trends in cannabis next year. America’s marijuana industry has dealt with constant change right from its infancy and the sector is slated to experience even more major changes in 2025 amidst shifting consumer preferences, changing regulations, and a challenging business environment.
The MJBiz Factbook estimates that cannabis sales in states with legal cannabis markets will hit a whopping $58 billion by 2030, meaning the industry still has significant room for growth. Cannabis industry stakeholders recently convened at MJBizCon 2024 to discuss the most significant challenges and opportunities available to America’s marijuana sector, and mergers & acquisitions (M&A) as well as interstate commerce emerged as among the most notable opportunities in 2025.
Marijuana mergers and acquisition deals are poised to surge in 2025 as cannabis companies with stronger finances gobble up over-leveraged firms, vice president of originations for private-market investment firm Chicago Atlantic and MJBizCon speaker Steven Ernest said.
Companies with more robust balance sheets and the capacity to expand their operations will be able to secure great M&A deals as the market sheds some players, making now the best time for marijuana companies to purchase assets that can still generate cash flow.
Ben Gelt, an advisor of Greenspoon Marder, a firm based in Fort Lauderdale, Florida, notes that companies in good financial shape will be able to purchase struggling cannabis businesses cheaply in 2025. ‘Struggling’ companies include those that are still trudging along but lack the robust management they need to pull through or those that don’t have what it takes to ‘hang on’ in the current climate.
Interstate cannabis trade may also take some notable steps forward next year as more M&A deals are signed. The Panther Group’s chief operating officer, Michael Teller, predicts that the increase in mergers & acquisitions will allow established players in the U.S. cannabis market to cross state borders and enter new markets.
According to Teller, their ability to acquire equity and debt makes it easier for established cannabis players to complete these M&A deals as investors and lenders typically prefer cannabis operators that have a rich history of success. Established players who can obtain debt and equity usually have the operational strength and expertise required to scale businesses past state lines and thrive.
Since U.S. federal law prohibits cannabis trade between different states, larger players usually have to invest in building a separate operation from the ground up if they want to trade in a second state. Mergers and acquisitions make this unnecessary as they help firms to purchase already existing facilities, hardware, and even expertise in other states, allowing them to hit the ground running and set up interstate operations at a much faster pace.
Leading cannabis firms like Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) will most likely be looking out for opportunities to expand their footprint across the U.S. and other international markets that promise opportunities for growth.
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This year, 2024, marked the sixth anniversary of cannabis legalization in Canada.The cannabis industry has evolved rapidly over this time.After initial distribution challenges were overcome, the Canadian adult use market has steadily grown, buoyed by an increasing number of licensed retail stores across Canada.
With Canadian adult use sales decreasing from a year ago, through August 2024, licensed producers and brands are adapting to serving the evolving cannabis consumer.Fresh contenders are steadily entering the market, driving up the number of listings with regulated distributors, intensifying pricing pressure and setting the stage for fierce competition.
As markets mature, sales growth slows and industries are often faced with a shakeout period. Subject to slow growth, focus shifts to expense reductions, cost savings and cash flow.Bankruptcies and industry consolidation are natural symptoms of a challenging and crowded market.
Ontario (-5%) and British Columbia (-12%) lead the way with year over year sales drops, while Alberta (+5%) and Quebec (+11%) tallied increasing sales over a year ago.With different provincial mandates and regulations, the provinces and territories have varying approaches to cannabis and public safety.
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While leaders in Canadian cultivation, Quebec has taken the most cautious approach to regulating cannabis.This is exemplified by requiring consumers be 21 year of age or older, limiting edibles to 5mg per discrete unit, and opting out of the extracts category by restricting the sale of products with greater than 30 per cent THC content. The sales mix breakdown by product category has dried flower reporting at 35%, pre-rolls at 35%, concentrates and extracts at 4.8%, edibles at 4.8% and vapes at just over 16% of sales.Notably, 2024 has seen continued growth in both the pre-roll and infused pre-roll categories.
Princess Buds
Erika Bustos, owner of Princess Buds – a retailer in Stouffville, Ont., shared: “our customers are becoming more educated on cannabis overall. They now frequently ask about terpenes and the terpene percentage, but high THC does seem to still reign.”
2024 has revealed the rise of the more discerning consumer, as customers are becoming educated, expecting more from products.From packaging dates to exotic genetics, and high THC cultivars, consumers are seeking products that meet their desired effects and in their preferred product format.
“For new products, there are all-in one vapes, some are live resin while others are distillate based.Some people don’t care… with a higher THC content vape, customers are often expecting them to last longer or in the very least get them higher,” says Bustos.“As a female business owner, I understand the importance of offering a welcoming environment where customers are comfortable to ask questions.”
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“People are always looking for new products… the same thing but different. Sampling really helps us to decide if something is a good product and worth bringing into the store. If it’s a quality product and consistent, then we want to talk about it and share it with customers,” she says.
The cannabis sales game has always been built on marketing, hype, and chasing the next big thing.Successful retailers have cultivated an on-going dialogue with their customers, offering up the new drops of the week and serving up education that their regulars value.Most critically, seem to want consumers want quality cannabis and a consistent experience.
A taste of the North
Boreal Cultivation, The Northwest Territories’ only LP, was founded by a group of longtime friends and epitomizes the virtue of small business and community. “When legalization happened, it seemed like the North was a dumping ground for subpar product… so it was really important for us to grow some good weed. That’s everything to us. Ultimately, the most important thing,” says co-founder Jordan Harker.
“We are most proud of our breeding and genetics, as we’ve found a couple winners.In the Artic, our things is to find that unique smoke for the people.The best way to do that, is to create it,” he preaches.“Our main focus was supplying locally grown flower to the North…it’s a small market and the population is quite low, so we also have to supply other markets.Ontario has been buying anything that we can grow.”
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“Shouting out the growers on the label, I think is a nice touch. To recognize all of the hard work that they put in growing the flower, that the people are enjoying,” says Harker.“It only seemed right to put their name on the bag.”
With early success, Boreal is planning to increase volume while maintaining their craft approach and authenticity unique to the North.
New in concentrates from 1 Above
In 2019, cannabis 2.0 products consisting of edibles, concentrates and extracts were rolled out.The concentrates category has been steadily growing, but it is one of the remaining areas where the legacy market remains competitive.
1 Above is a new Canadian brand launching a 73u live rosin, a 2 gram “hash hole” infused pre-roll and an all-in-one rosin based vape.Chas Sibbett, founder of 1 Above, is excited about the continued evolution of the concentrates market.“We are doing a hand rolled hash hole joint.That’s going to be a two-gram joint with 1.6 grams of flower and 0.4 grams of rosin.The rosin would be in a snake right down the middle of the joint, so that when you burn it, it creates that hash hole effect. It is almost like a cigar. They smoke really smooth and have the best flavour ever,” he says.
“We are bringing to market the Juice Bar Live Rosin all-in-one vape.It is a half gram of decarbed rosin in a really high-end device.It has a glass cart with a ceramic heating element, opposed to the standard plastic with a cotton wicking heating element,” shares Sibbett.“They have been dialed specifically for rosin, so the temperature is relatively low and keeps the flavour high.”
With dabbable concentrates, proper temperature control, along with handling and storage throughout the supply chain, are all crucial to ensure that the product is delivered into the consumers’ hands as intended.“It is enlightening to show people the difference between rosin that has been kept in the fridge for six months and rosin that hasn’t been kept in the fridge for six weeks and seeing how rapid that degradation can be,” says Sibbett.
Programs such as BC’s Direct Delivery and Ontario’s Flow-Through were designed to better address these issues and get fresher product from the LPs to retail faster and more frequently.
Looking ahead, the cannabis industry will also continue to evolve with stakeholders petitioning for the allowance of consumption lounges and increased opportunities for cannabis tourism, which to date remains a largely untapped market in Canada.
(GLOBE NEWSWIRE) Toronto – Tilray Brands, Inc. today announced a new Holiday campaign spotlighting a series of cannabis-infused beverages from two of its renowned beverage brands, XMG and Mollo. This holiday season, XMG and Mollo invite consumers to explore a new tradition with their unique cannabinoid combinations and premium formulations from sodas, non-alcoholic brews, and seltzers to elevate the season’s festivities.
Featured XMG and Mollo Infused Beverages for the Holiday Season:
XMG Cream Soda (10mg THC): The brand’s #1 selling beverage nationally – featuring the original dreamy blend of vanilla and caramel flavours in a 355mL can.
XMG Zero Cherry Cola (10mg THC): A refreshing rollercoaster of nostalgic cherry cola vibes. This is peak refreshment in a bubbly beverage that’ll leave your tastebuds tingling. With nano-emulsified THC, XMG has elevated the fizzy, nostalgic magic of cherry cola in 355mL cans great for consuming when relaxing or unwinding after a long day.
Mollo 10 (10mg THC, 10mg CBG): This first-of-its-kind cannabis brew was one of the first drinks to hit the ground running for Mollo; it’s double-brewed for a well-balanced taste, serving up a classic clean and crisp, non-alcoholic lager profile best served in a chilled glass.
Mollo Pineapple Seltzer (10mg THC, 20mg CBG): The seltzer revolution continues with Mollo’s latest innovations. Best sipped slowly, Mollo Seltzers are nano-emulsified, cannabis-infused, non-alcoholic beverages formulated with high-purity THC and high cannabigerol (CBG) content. Take a sip of the tropics with Mollo’s Pineapple flavour.
Blair MacNeil, President, Tilray Brands Canada, says, “Tilray’s dedication to innovation and consumer satisfaction shines through with our latest Holiday campaign featuring the tasty offerings of XMG and Mollo. Both brands have been consistent favourites among Canadian consumers. With their unique cannabinoid combinations and premium formulations, these drinks highlight our commitment to delivering diverse, high-quality brand experiences that bring consumers together for unforgettable moments.”
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XMG continues to dominate the ready-to-drink cannabis beverage space with its new releases from XMG Zero and XMG+, providing consumers with a variety of flavours and cannabinoid options to explore.
About XMG XMG is the #1 cannabis beverage brand in Canada focused on delivering high intensity and full flavour. Every beverage is maxed out at 10mg of nano-emulsified THC for a powerful and fast-acting experience. XMG is bold and unapologetic – our mission is to be straight-up, bold, and rebellious in creating beverages that are unique, intense, and fun. With multiple product lines ranging from XMG+, with naturally occurring caffeine, to XMG Zero, with zero calories and zero sugar, and a range of flavours across nostalgic sodas and refreshing fruit flavours, there’s something for everyone and every occasion.
About Mollo Mollo was one of the first cannabis-infused beverages launched in the Canadian market and continues to be a top five beverage brand nationally. Mollo is dedicated to crafting beverages for every social occasion and to offer Canadians healthier alternatives to alcohol-based beverages. Mollo is inviting, easygoing, and confident in helping consumers slow down and take it all in where chilling and connecting are the focus. Mollo 10 continues to be the top beer-analogue cannabis-infused beverage in the market, and Mollo has launched Ciders and Seltzers so that Canadians can have a variety of non-alcoholic options for every season and celebration!
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“You’ve been living in a dream world, Neo.” – Morpheus
“How did you go (morally) bankrupt?” Two ways. Gradually, then suddenly.” ― With abject apologies to Ernest Hemingway and his “The Sun Also Rises”
“I reject your reality and substitute my own.” – Adam Savage from Mythbusters
I have this short-on-specifics, long-on-emotion memory of being young, around 9 or 10 years old, and in grade school during the mid 60’s. I was an introvert and thirsty for any knowledge that could help me better understand what to me was nothing less than insanity.
Even back then I instinctively knew the secret, though no one in their ‘right’ mind believed me when I voiced my concern. I was living in an insane asylum, populated by humans reasonably well adapted to close quarters and authoritarian rule. At least that’s the way it was in my house and just about every other home within walking distance.
Of course, the grand global collective, as diverse and culturally mixed as it claimed to be, pretty much followed similar directives. It did then, and in fact still does today. While it may be carefully concealed behind grand consensual governing concepts such as parliamentary rule, democracy or a representative republic, they couldn’t fool me. Whether by closed fist or pointed gun, it was pretty obvious to me the authoritarian few always ruled over the collective many.
I gravitated towards history (which at the time I believed was factual) and dove straight into the deep end head first. The good news was I wasn’t fully and properly indoctrinated yet, so there was a chance my young mind would survive somewhat intact now that some self-awareness was beginning to peek through.
The bad news was I had no effective way to filter out the propaganda, lies and distortions. One simply cannot fully discern truth without recognizing the lie for what it is and vice versa. It’s the contrast between the two that fully illuminates both.
A child’s mind has no more effective defense against deliberate and focused indoctrination than a child’s body has against a vicious rip tide. Both require treading water until either a path to shore materializes or exhaustion ends the struggle. Fully formed adults rarely possess the courage and perseverance to buck the trend and push back against the herd. What chance does a child have with far less experience and cognitive tools to work with?
Because my self-directed course of study was coloring way too far outside the lines to discuss openly and honestly with family or teachers, out of necessity I was a study group of one, the only one I could trust. Youthful innocence and naivete are both wonderful cognitive shields and deadly ankle weights. Without a buddy system for mutual support, it’s clear I wasn’t going to tread water for long.
I lived in a small southern New England town about halfway between the New York Yankees and the Boston Patriots, as they were then known. Roman Catholic theology was the general rule of the land, a time when the Lord’s word had equal or more weight than the ruling central government in DC. Or at least that’s what I was taught. It wasn’t just government mandated conditioning that was infiltrating my mind.
In my world history class, we were studying World War Two in general and Germany, Italy and Japan in particular, the so-called bad guys of that era. Let’s just say the text was not sympathetic to the other team and leave it at that. Any enemy of the Empire, vanquished and not yet vanquished, was presented to me as obviously a personal enemy of mine. The same ideological conditioning was used with presently favored friends of the Imperial Ideology. A friend of the Empire was most certainly a friend of mine.
While I mounted a mostly feeble and ineffective resistance to the rote training, exactly what portion of the firehose conditioning discharge do I not swallow? How do I not swallow? Resistance is, and was, futile without significant and continuous outside assistance, a crucial element I sadly lacked. My capitulation was not that far off.
As part of my personal exploration, I had already borrowed Hitler’s ‘Mein Kampf’ from the library (to this day I wonder why it was even in the elementary school library to begin with) and was ready to ask a few obvious-to-me questions.
That did not go over very well. Not well at all, in fact.
Until recently, there’s been one question about that period of time (the late 30’s, not the mid 60’s) that I never found a satisfactory answer for. How could all those people, average everyday people, not see how nonsensical and even insane things were becoming? From a big picture point of view, it was achingly obvious the planet had gone completely nuts and was headed towards self-immolation. The Planet of the Apes was quickly spiraling out of control.
I speak of all competing factions in that soon-to-be brutal and bloody conflict, including ‘We the People’. Notice how I didn’t conflate the US government with average Jane and Joe. The government, any government, is ultimately a fictitious entity supported, willingly or not, by the people. Jane and Joe, along with you and me, are ‘the people’.
Anything done in our name implies some, even minimal, personal responsibility. While I may not be personally bombing various other civilizations back into the stone age, washing my hands of any personal responsibility is a deliberately conditioned-from-birth reflex that enables the Empire to continue with its cold-blooded murder while I reap some of the benefits of being a citizen of the Imperium.
Expert behavioral conditioning is not only designed to be easily swallowed, but any contrary information must be immediately vomited up, spat upon and thoroughly rejected. Experiencing a cognitive dissonance can be emotionally disturbing and quite unsettling, compelling most people to do just about anything to make the pain go away. Triggering, combined with righteous indignation, usually fits the bill.
So why did we the people, both back during the late 1930’s as well as over the last 10 to 15 years, not see or do anything about the abject insanity quickly rising amongst themselves?
The answer, of course, is that we live in an insane asylum. Which by extension, means we are all verifiably insane. Assuming, of course, we could actually find a non-human expert (because how does an insane human correctly identify sanity) to conduct a study (government funded, of course) that would verify the inevitable findings as true and proper.
As previously noted, the issue back then was I had not yet been fully indoctrinated into the funny farm; therefore, I still retained some capacity to think clearly without the burden of full conditioning. This branded me as a deviant first class, a non-conforming irritant who refused to fully cooperate with the conditioning regime.
On a near weekly basis, I was a carrier pigeon for notes sent back home from indignant propagandists complaining to my keepers about my lack of servile prostration. I wasn’t ‘bad’ per se, just non-compliant. I asked awkward questions about delicate subjects polite society had decided weren’t discussed out in the open in our out-loud voice…and most certainly not from the mouth of babes.
I was the square peg who resisted conforming to the round holes everyone else insisted was true, correct and ‘normal’. While at the time I could not adequately explain what was wrong with ‘normal’, like former United States Supreme Court Justice Potter and pornography, I knew abnormal when I saw it. And it was everywhere.
Oh sure, by that age I definitely wore the burgeoning tramp stamp of Empire, enough at least to navigate and assimilate to some degree among the other inmates. But I still retained some unconstrained curiosity and desire to question fundamental assumptions and precepts. There were still a few more years before high school, where the final ‘sentient’ forming and molding would take place.
I failed to discover the answer to my question (essentially why were so many unaware of their own insanity) because I failed to understand the premise of my own question, completely understandable since I was already on the fast track to Imperial insanity. The final ingredient to the secret sauce is context and empathy, both directly derived from actual lived experience.
An understanding of my innate inner knowing was much more limited back then, mostly because I had begun to embrace the collective insanity as true and proper if for no other reason than to survive childhood in relative peace. Not only was my intellectual database small back then, but it was unregulated by experience in the form of empathy and perspective.
That’s what an education is supposed to instill in us; empathy and perspective. Primarily because the young lack direct lived experience, a proper education is supposed to partially fill that vacuum. At least that’s the theory anyway. In practice, our birth ignorance is viciously and ruthlessly exploited by those who cannot be questioned or named in order to create obedient cognitive cogs and compliant cannon fodder.
Just because the person administering the medicine might be pleasant and helpful doesn’t mean the medicine isn’t poison in disguise. Anyone who’s undergone chemotherapy and survived understands that concept all too well.
The bottom line is any Empire, any culture, any collective will create a shared reality by first creating narrative. And the primary directive of any narrative is to be self-affirming, at least to those within its embrace. Amateurs create narrative and shove it down our throats. Experts create narrative so compelling, interlocked and seemingly self-supporting, that we not only embrace it but ask for more.
Hence my interest in reading about how Hitler’s handlers massaged the people’s narrative. I wanted to know what they were told that compelled them to reject the obvious in favor of the insane. The thing about information warfare, aka propaganda, is the really good stuff, while walking, talking and acting like obvious propaganda to an outsider, is accepted as pretty much the truth (more or less) by the target.
My truth, that is. Your truth has a slightly different ingredient list and cooking instructions because both you and I ‘believe’ most, if not all, of our worldview is originally conceived. We ‘believe’ we are masters of our own unique universe and therefore act accordingly, meaning shockingly oblivious to any and all outside manipulation. Most importantly, it enables us to remain more or less in lockstep with other properly conditioned ideologues within our select group.
From the perspective of properly conditioned people, the only question that really counts is whether others are part of our ideological tribe or not. Either my cognitive gear set properly meshes with yours or it does not. When resources are plentiful, we collectively and individually can afford to be tolerant of deviants. When not, we are not. Guess which direction we’re headed these days.
In our current form and within the present collective reality, we are fully and properly conditioned to live in someone else’s reality. We no longer know how to create our own because our capacity to imagine, let alone perceive or manifest an alternative reality construct, is both mostly missing and actively suppressed.
Dangerously deviant thought will not be tolerated in any way, shape or form. Because reality flows from thought and belief (and not the other way around) deviant thought must be suppressed at all costs in order for an alternative consensus realty to be reliably groomed and directed.
Anything non-natural (meaning created by man’s hand) must first originate as an abstract thought and concept. Only then can it be fashioned by, and occasionally from, sinew and bone. I suspect I could even make a credible argument that all reality, natural or not, is a creation of man’s essential inner knowing and power.
I am reminded of Roger Banister, the first to run the four-minute mile. Once others realized the perceived impossibility of running a sub four-minute mile was actually quite possible, the extraordinary became ordinary and a new minimum standard was set. Perceived and lived reality is continuously created and altered by small nudges from you and me, the collective, and occasional large pushes by the grand masters.
Our cultural conditioning system goes so much deeper than ‘just’ government schools, social media, instant messaging and the 24/7/365 ‘news’ cycle. It’s composed of deeply embedded beliefs considered fundamental and static, handed down from generation to generation. After hundreds of iterations, and thousands of years of constant social, intellectual, political and religious conditioning, how could the end product be anything other than completely bonkers.
We no longer know what it is to be ‘human’ because there are so few living examples to interrogate, emulate and propagate. We are social creatures and much of our early learning is absorbed thru non-verbal communication often passively received. Suppress or remove a cultures central intellectual and moral influencers, apply stress and disorder, then shake vigorously, and society soon regresses to base instinct and emotion.
Sound familiar? Hell, my two cats are more intelligent, curious, compassionate and civilized than a significant slice of human beings these days.
I know we all wish to believe we broke thru the shell of our egg and progressed to adulthood fully charged, informed and functional. That we are all a product of hard work, self-actuation and perseverance established almost exclusively by our own ‘self’. But this is a self-deception of the highest order, desperately propagated by ourselves and like minded others in order not to upset our foundational conditioning.
In an insane world, structured order and predictability are critical to maintaining order among the unstable. Despite our lunacy, we can still maintain a semblance of internal cognitive order if we are provided plausible deniability we are insane. Introduce instability and the obvious becomes unmistakable. Chaos ensues.
We give far too little credit to our fundamental programming, our wetware BIOS or basic input/output system, which underlies and supports everything from basic human interaction to complex thought processes aka reality creation.
What comes first, the narrative or the fully formed self? In my opinion, the answer is obvious and self-evident. Humans are born into a mature collective narrative and are conditioned to conform and comply. To think there is no effect at all on us, or worse just a small influence, is to play directly into the hands of the master manipulators.
This all reminds me of a joke some people know to be true for others, but not for themselves, proving without a doubt how deeply immersed we are within the all-encompassing mind meme. It goes something like this.
Old man minnow crosses paths with two young self-absorbed minnows and booms a friendly greeting. “Good morning lads. The water is absolutely gorgeous today.”
The two youngsters, cocksure and full of themselves, ignore the old man as they pass, then hurl insults at his back. Once a decent interval has passed and the old man is no longer within ear shot, the younger minnow turns to his friend and asks “What’s water”?
Indeed, “what’s water” is the fundamental exploration we should all be pursuing. Until we not only ask the question, but thoroughly examine it for all its nuances and undertones, we remain just a few bananas short of a bunch. There’s no time to waste my friend. Bananas have a shockingly short shelf life, as do we mere humans.
A recent study published in the journal Molecular Psychiatry has explored how marijuana use might influence the epigenome in the human body. The epigenome, often described as a system of switches, regulates how genes are activated or deactivated, shaping bodily functions.
According to Lifang Hou, a Northwestern University epidemiologist, the study identified a connection between multiple epigenetic markers and long-term cannabis use.
The researchers examined more than 1000 participants who had been involved in an earlier long-term study, which included surveys about their marijuana use spanning two decades. Participants who were between 18 and 30 years old at the study’s outset provided blood samples during two specific intervals—15 years and 20 years into the study.
These samples allowed the researchers to analyze changes in DNA methylation, an epigenetic mechanism where methyl groups are added or removed from DNA. While this modification does not alter the DNA sequence, it can influence gene activity by affecting how easily cells can interpret genetic instructions.
Lifestyle and environmental factors, including marijuana use, can induce such methylation alterations, which can have far-reaching implications, including potential transmission to future generations. Blood samples provide a snapshot of both recent and historical exposures to such factors, making them a valuable tool for this kind of research.
The study revealed associations between cannabis use and numerous epigenetic markers. For instance, in blood samples collected at the 15-year mark, 22 markers were linked to recent marijuana use, while 31 were linked to long-term use. By the 20-year point, researchers identified 132 markers tied to recent cannabis use and 16 linked to long-term use.
Interestingly, one of these markers had previously been associated with tobacco use, suggesting a potential overlap in how the body regulates epigenetic responses to both substances.
Hou and her team noted that some of the epigenetic changes identified have been connected to processes such as cellular growth, hormone signaling, immune responses, substance use disorders, and neurological conditions like bipolar disorder and schizophrenia. However, the study does not establish a direct causal relationship between marijuana use and these changes or health issues.
The findings offer new insights into how marijuana may influence epigenetic factors, according to Drew Nannini, another epidemiologist involved in the study. He emphasized the need for additional research across diverse populations to confirm these associations. Investigating how marijuana affects age-related health issues could also shed light on its long-term health impacts.
This call for additional research is partly the reason why the broader marijuana industry, including firms like SNDL Inc. (NASDAQ: SNDL), has for long advocated for sweeping regulatory changes at the federal level so that it is easier to study marijuana and enable state-level and federal authorities to tweak marijuana laws based on the available science about the benefits and actual risks of this substance.
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The Federal government’s Bill C-5, passed in 2022, An Act to amend the Criminal Code and the Controlled Drugs and Substances Act, sought to, among other things, keep convictions for simple drug possession “separate and apart” from other convictions.
The bill contained an amendment that gave the government two years to sequester all simple possession records for cannabis and other drugs across the country. This required harmonizing records across multiple jurisdictions, something the federal government has repeatedly highlighted as a challenge. This means those charges would no longer show up on criminal background checks.
There was a November deadline for that process, which the federal government was, unsurprisingly, unable to meet.
Annamaria Enenajor, a criminal defence lawyer and former director of the advocacy group Cannabis Amnesty, told CBC News she isn’t surprised that the “ambitious” deadline was not met, given the challenges of coordinating such a move across the country.
“You can’t just press control-alt-delete and have them all disappear,” she told the CBC.
“The program is very ambitious, given how many levels of government are involved in the collection and preservation of records,” she added.
“There would have to be a coordinated effort on the part of the federal government to work with the provincial government and various law enforcement entities around the country. And I just haven’t seen that happening.”
The amendment sought to address one of the challenges the federal government has faced in clearing people’s records for simple cannabis possession charges.
Five years since the Liberal’s cannabis pardon program was launched, the Parole Board of Canada says only 845 pardons for cannabis possession have been granted.
NDP MP Randall Garrison, who introduced the amendment adopted into the bill to sequester those possession records, has noted in the past that the amount of bureaucracy required to implement such a change is a complicated one that he did not expect the government to be able to meet.
Conservatives, meanwhile, have been calling on the government to reverse Bill C-5 entirely, which they have argued is soft on crime.
While the Liberals passed legislation that allowed for pardons for low-level cannabis charges, the NDP has repeatedly called for further regulatory change that would automatically wipe such records clean.
The process behind such a proposal requires significant logistical changes to Canada’s criminal record-keeping system, although a program that would do just that has been tabled in the Senate several times. The NDP also presented a Primate Members Bill in late 2018, C-415, that would have called for a process where expungement requests were reviewed by the Parole Board of Canada.
While Bill C-93 partially addressed some of the issues for those with cannabis possession charges by removing the $631 fee and a ten-year wait time, it still means many hurdles for those applying, namely the cost of fingerprinting and seeking out those records. This is because of Canada’s archaic, outdated record-keeping method, where there is no single, online database of all criminal charges, meaning many arrest records are kept in courthouses and with police record keepers in the jurisdictions where the charges were originally laid.
This outdated, paper-based system, as well as the nature of how cannabis possession charges are recorded only as generic drug charges, was also part of why C-93 didn’t offer automatic record expungements for cannabis charges.
In October, just a month before the deadline, Public Safety Minister Dominic LeBlanc issued a ministerial directive instructing the RCMP not to disclose simple possession offences when completing background checks “unless otherwise required by law.”
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