Millennials, the largest generational group in the U.S., are shaping spending habits across industries, including marijuana. According to a recent survey, this age group, ranging from 28 to 43 years old, has become a dominant force in the joint market, making up 45% of the $3 billion industry.
Harrison Bard, the CEO and co-founder of Custom Cones U.S., noted that millennials occupy a unique position. “They have more disposable income and greater freedom compared to younger generations,” Bard explained, adding that the generation grew up during a time when cannabis was becoming more normalized.
The study, conducted by Custom Cones U.S. in collaboration with the marijuana analytics company Headset, involved survey data from over 900 marijuana users across the country. It provided detailed insights into purchasing habits and preferences within the pre-roll market.
Headset’s analysis revealed that the average price of a pre-roll is $6.44 for a gram—a figure that has steadily declined over recent years, dropping from $8.13 in Sep. 2022.
Millennials remain the dominant spenders on pre-rolls at $103.9 million, making up 44.6% of total expenditures. Generation X accounts for $56.7 million (24.3%), Gen Z at $43.2 million (18.5%), while baby Boomers spend about $29.2 million, or 12.5%.
While vape pens are favored by Gen Z, they are less popular among older buyers who often opt for edibles. Pre-rolls, however, appear to transcend these generational divides. For users purchasing flower, rolling it remains the most popular way to consume it. Other methods include using a vaporizer, bong, or bowl.
The pre-roll market has seen remarkable growth, with 82% of users purchasing them and sales increasing by over 450% in the past five years. Retailers report that full-size, 1-gram pre-rolls outsell smaller, half-gram options typically sold in multipacks. Bard suggests that these larger pre-rolls are often bought for immediate use. “People seem to pick up a pre-roll along with their main purchase to enjoy right away,” he said.
The study also explored the disconnect between what marijuana businesses assume consumers want and what buyers prioritize. While businesses often view price as the primary factor, consumers tend to focus on potency. This preference explains the growing popularity of infused joints, known for their higher THC content.
Over the last two years, California-based Jeeter has led the market, accounting for 8.8% of pre-roll sales and generating $504.2 million in revenue. Other top brands include Stiizy, with $320.9 million in sales from over 43.4 million joints, and Dogwalkers, which pioneered mini pre-rolls, achieving $141.6 million in sales with 6.1 million units.
While men are responsible for the majority of the purchases across all generations, this does not necessarily mean they are the sole consumers. Bard suggests that men often take on the role of purchasing marijuana on behalf of households, even though women typically make the majority of everyday purchasing decisions.
These findings could give industry actors like Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF) valuable insights to consider when planning how to deepen their reach within the markets in which they operate.
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Cannara Biotech Inc. brought in $22.1 million in net revenue from its cannabis operations in the three months ended August 31, 2024 (Q4 2024), and a net income of $5 million.
This represented a year-over-year increase in net revenue for the company compared to $17.4 million in net revenue in the same quarter in the previous year but a decrease in net income from $5.5 million.
Cannara owns and operates two Quebec‐based cultivation facilities. The first, in Farnham, is 635,000 sq ft, of which 170,000 sq ft is licensed for cultivation and 414,000 sq ft of leased warehouse space.
The second, a greenhouse facility in Valleyfield, is home to 600,000 sq ft of growing space and a 200,000 sq ft rooftop greenhouse.
The company also has two real estate operations related to the Farnham Facility.
Gross revenue from Cannara’s real estate operations for Q4 2024 was $943,948, while net income was $876,810. This represents a slight increase from the same period in 2023, with net revenue of $928,449 and net income of $861,315.
Total net income for Cannara, including both its cannabis operations and retail holdings, minus a $2.1 million net loss categorized as “other”, was $3.8 million for the three months ended August 31, 2024.
On August 16, 2024, Cannara announced that it had achieved its highest national market share of 3.2% in July 2024, based on estimated sales data provided by HiFyre Retail Analytics, Licensed Producer Sales Nationally, for the period of July 2024, placing Cannara as the 9th largest licensed producer in Canada by market share.
As of August 31, 2024, Cannara’s distribution network services seven provinces: Québec, Ontario, Saskatchewan, Alberta, British Columbia, Manitoba, and Nova Scotia. Québec and Ontario are currently the most significant markets. The company sells under the brands Tribal, Nugz, and Orchid CBD. Cannara has also completed sales of cannabis to Israel.
As of August 31, 2024, the Company and its subsidiaries had 363 employees.
“Fiscal 2024 was a transformative year for Cannara, showcasing the resilience of our business model and the strength of our execution strategy,” said Zohar Krivorot, President & CEO. “With a 3.2% national market share and a leading position in Québec, we have proven our ability to deliver sustained growth in a challenging cannabis market. By investing in our state-of-the-art production facilities, powered by the lowest-cost electricity in the country, we continue to produce premium cannabis products at an unmatched value. Our three flagship brands—Tribal, Nugz, and Orchid CBD—launched in 2021, have not only endured the challenges of this competitive industry but continue to thrive, achieving quarter-over-quarter growth.”
The Canada Border Services Agency (CBSA) found approximately 62 kilograms of concealed cannabis in an outbound baggage examination on October 23, destined for London, UK.
The CBSA shared the info in a press release on November 25. The traveller, Justyne Burger-Samueles (26), was charged with Export contrary to section 11(2) of the Cannabis Act and will appear in court on December 5, 2024.
Police give an estimated value of the drugs as approximately CAD$248,000. The penalties for cannabis importation in the UK can be up to 14 years in prison.
“The CBSA remains committed to stopping the illegitimate flow of cannabis across our borders,” said Lisa Janes, Regional Director General, Canada Border Services Agency, Greater Toronto Area Region. “This seizure is another great example of our work in disrupting illegal cross-border activity and our partnership with the RCMP.”
Such seizures have become more common in recent months. In a media release on November 19, the RCMP and CBSA say the Canada Border Services Agency found approximately 40 kilograms of cannabis concealed inside luggage destined for London. Police say this was worth CAD$120,000.
RCMP arrested Zubir Mahida (21 yrs.) with Export contrary to section 11(2) of the Cannabis Act. Zubir Mahida appeared for a hearing and was released on an undertaking to appear in Brampton court on November 28, 2024.
Two Chinese nationals were recently jailed in the UK for importing cannabis from Canada as part of what authorities said was a “significant criminal enterprise.” The two students allegedly recruited other students to receive packages of cannabis at student housing in the city.
The Canada Border Services Agency (CBSA) found approximately 40 kilograms of cannabis concealed inside the luggage of a man scheduled to fly to London, UK, on October 21.
A post from November 21 on the CBSA’s Youtube account says 347 kg of cannabis and one kilogram of hash was seized at the Port of Halifax in October, and 51 kilograms of cannabis from the Vancouver Airport. The destinations of those seizures were not provided.
Featured image shows 44 kg of cannabis recently seized by CBSA.
The investigation, which was first announced this past January, was based on allegations of “product dumping” of Canadian cannabis into the Israeli market.
In July, the government agency released its preliminary report on the topic, proposing tariffs from 63% to 369%, depending on the cooperation of the companies involved, before settling on lower rates in the most recent report in November.
These rates were based on the Ministry of Economy’s investigation into domestic pricing for cannabis in Canada.
But the head of the economy, regulation and innovation at the country’s Ministry of Health, Ran Ridnik, has sent a letter to the Ministry of Economy’s Dany Tal expressing his dismay at the proposed tax rates and the process that was followed to come to such a determination. Tal has led the investigation process and reports.
Ridnik’s letter, as first reported by Cannabis Magazine, said he is disappointed that the Ministry of Economy did not consult with the Ministry of Health, which manages the cannabis file in Israel, in their investigation.
Ridnik also takes issue with the methods the Ministry of Economy used to determine the proposed tariffs, which looked at wholesale prices in Canada, and said that such a move would only increase the overall price of cannabis in Israel and encourage consumers to purchase from the illegal market rather than Israel’s regulated medical cannabis market.
[Translated] “The economic impact of the one-time levy will not be great, but it will encourage a black market and the transit of medical cannabis through unwanted intermediate stations,” Ridnik’s letter says, in part. “Even if it was correct to impose a floating levy, it had to be across the board on every import whatsoever. Given that this is not the recommendation, imposing a levy only on a specific country is the worst possible way.”
Ridnik says his Ministry of Health will not be able to defend the Ministry of Economy’s decision.
“We, as the professionals responsible for the field, will not be able to support the supervisor’s position or defend her professional logic in court or in any other proceeding,” read part of his letter.
Israel’s Ministry of Health did not respond to a request for comment by the time of this publication.
Tobacco is used by more than one billion people in the world. So it comes as no surprise that tobacco use disorder is highly prevalent. Tobacco contains nicotine, an addictive drug that quickly boosts an individual’s mood. It also makes an individual want to use it more while also making it hard for them to quit.
Halting the use of tobacco is hard, primarily because of the disorder’s withdrawal symptoms, like irritability and anxiety.
A recently published review of studies on psychedelics and the use of tobacco has concluded that psychedelics may help combat tobacco use disorder. Of all the papers chosen to be reviewed, only 8 met the inclusion criteria, with 4 of them coming from one study.
They explained that investigating the potential of psychedelics as a treatment for nicotine dependence could offer a new therapeutic option to address tobacco use disorder given the significant consequences of tobacco use on society, health and the economy as well as the limited effectiveness of current treatments.
They added that lack of relevant studies was a huge obstacle to deriving conclusions about the potential use of psychedelics like psilocybin in combating addiction to nicotine.
Despite this, the researchers emphasized that their findings warranted further clinical research into the treatment of tobacco use disorders using psychedelics. Their findings were reported in the Discover Mental Health journal.
Now the researchers are looking forward to results from a clinical trial being conducted by investigators at Johns Hopkins University. The trial is investigating the effectiveness of administering psilocybin therapy in conjunction with a smoking cessation program for patients who are nicotine-dependent.
Related research at the institution is also comparing the effectiveness of psilocybin to that of an active placebo in smoking cessation. This comes after the National Institute on Drug Abuse awarded a grant to researchers at the University of Alabama at Birmingham, New York University, and Johns Hopkins University in 2021 to investigate how psilocybin helps individuals control their cigarette addiction.
A different study by researchers at Washington State University determined that CBD could also reduce tobacco cravings, which made it easier for users to quit. The study demonstrated that low CBD doses inhibited an enzyme linked to nicotine processing in the body, thus preventing cravings.
The use of tobacco has also been declining over the last couple of years. An analysis released by Gallup in 2023 determined that more individuals in America were smoking cannabis or consuming marijuana-infused edibles in comparison to the number of individuals who’d smoked cigarettes.
Many firms, such as Compass Pathways PLC (NASDAQ: CMPS), are exploring the therapeutic application of psychedelics in managing a host of other diseases and mental health conditions. With time, what psychedelics can or cannot do will become clearer as these efforts reach their logical conclusions.
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(CNW) Drummondville, QC – Bleuh, a leading recreational cannabis brand in Quebec, is pleased to announce the appointment of Taylor Matthews as Vice President of Sales. This milestone reflects Bleuh’s thoughtful approach to growth as it prepares to expand its operations into Ontario.
Taylor Matthews brings a wealth of experience in trade marketing and sales leadership across Canada with a proven ability to connect brands with consumers in meaningful ways. Formerly the Director of Trade Marketing at Cronos Group and Trade Marketing Manager at Jamieson Wellness, Taylor has consistently delivered results by building strong partnerships, fostering team collaboration, and executing strategies that resonate with today’s consumers.
“We’re excited to welcome Taylor to the Bleuh team,” said Dany Lefebvre, Founder of Bleuh. “His leadership style and deep understanding of both the cannabis and consumer packaged goods sectors align perfectly with our brand’s focus on experiences and authenticity. This is a pivotal step forward as we thoughtfully bring Bleuh’s vision to new markets.”
As Vice President of Sales, Taylor will oversee the development of sales strategies tailored to Ontario’s cannabis community, focusing on collaboration with retail partners, strengthening consumer connections, and ensuring Bleuh’s products elevate everyday experiences.
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“The Ontario cannabis market represents an incredible opportunity, and I’m thrilled to lead Bleuh’s efforts in this vibrant region,” said Taylor Matthews. “By fostering trust, collaboration, and memorable experiences, I’m confident we can bring the Bleuh brand to life for Ontario consumers while staying true to its core values.”
This announcement underscores Bleuh’s dedication to delivering premium, consistent cannabis products while growing thoughtfully and maintaining the trust of its consumers.
(CNW) Calgary – Decibel Cannabis Company Inc., a market leader in premium cannabis and extract manufactured products, is pleased to announce that it has completed a second and final closing of its previously announced (Oct. 30) non-brokered private placement of common shares in the capital of the company at a price of $0.06 per common share.
Under the second closing of the offering, Decibel issued 19,647,776 Common Shares for gross proceeds of approximately $1,178,867. The second closing was in addition to the previously announced (Nov. 4) first closing, whereby Decibel issued 33,503,864 Common Shares for gross proceeds of approximately $2,010,232. No finders’ fees were paid in connection with either the first or second closing of the Offering.
The proceeds of the Offering will be used by the Company for general working capital purposes and to assist with the integration of AgMedica BioScience Inc. and its business, which was acquired on October 28, 2024, into the Company’s overall business.
The Offering is subject to the receipt of all regulatory approvals including the final approval of the TSX Venture Exchange. The Common Shares issued pursuant to the Offering are subject to a hold period expiring four months and one day from the date of issuance, other than with respect to Common Shares issued to certain employees of the Company.
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Certain directors and officers of the Company subscribed for an aggregate of 19,460,061 Common Shares in the first and second closings of the Offering. The insiders’ participation in the Offering constitutes a “related party transaction” as defined under Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transactions. Such participation is exempt from the formal valuation and minority shareholder approval requirements of MI 61-101 as neither the fair market value of the securities acquired by insiders, nor the consideration for the securities paid by such insiders, exceed 25% of the Company’s market capitalization. The Company did not file a material change report more than 21 days before the date of the first closing or the second closing of the Offering because the details of the participation in each closing of the Offering by the related parties was not settled at the applicable times.
The securities offered have not been, and will not be, registered under the United States Securities Act of 1933, as amended, or any U.S. state securities laws and may not be offered or sold in the United States absent registration or an available exemption from the registration requirement of the U.S. Securities Act and applicable U.S. state securities laws. This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any jurisdiction in which such offer, solicitation or sale would be unlawful.
A great meal isn’t dictated by the recipe or the individual ingredients. Rather the true culinary magic lies in the transformation of the ingredients in conjunction with the delighting of the senses and creating a memorable experience.
As with all transcendent experiences, the key variables are ensuring the optimal set and setting. The Radicle Femmes holiday networking event was no different.
Hosted at the Kissa lounge, nestled in Toronto’s King West neighborhood, this venue is a true retro throwback, anchored by chic velour padded benches and radiating Studio 54 vibes.
From the warm welcome to the immediate buzz and charge in the room, it was evident that this was going to be an engaging and fun night. The Toronto event was the final in a series of holiday networking events, organized by the Marigold Marketing & PR team, with Calgary and Vancouver being host to earlier events. Across the multiple cities, over 200 women and allies assembled to network, collaborate and celebrate women in weed.
The venue had a few activations setup with displays from the event partners, including Jane Dope’s Her.B, Sense & Purpose and OB Consulting. Each attendee was provided with a holiday gift bag, which was stuffed with samples, goodies and educational information from the events partners. The hallmark of any good event is to keep the food coming. The team truly delivered here with a great selection of delicious food and sliders worthy of fighting over.
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With the stated goal of creating opportunities for women in the cannabis space, Radicle Femmes assembled a truly diverse group of like-minded individuals looking to share and develop relationships with a gamut of passionate cannabis industry professionals.
Bolstered with numerous returning attendees from previous Radicle Femmes events, participants noted their appreciation that theses events were inclusive, safe and most importantly, felt valuable and different from other cannabis events.
Brooke Russell and Debra Diaz, Marigold Marketing & PR.
The beauty of the holiday networking event is that it was a true mixer event. There was no agenda or preset order of operations. Attendees were free to roam, choose your own adventure style. With the mise en place prepared, and the people in place the true magic was unleashed, with new relationships formed, and honest curiosity and passion fueling authentic conversation.
With only one formal announcement for giveaways and to thank the crowd for attending, the focus was to make connections, share and connect. From new graduates to industry veterans, sharing knowledge and fostering collaboration is contagious and inspiring when good people are involved.
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Jane Dope is a brand empowering women within the cannabis community. Created by Abi Roach, Jane Dope is innovating by offering a beauty line, high quality fashion and marrying them with a premium Her.B cannabis product line.
Featuring dried flower, pre-rolls and an all in one vape, Her.b has a distinct brand perspective, feel and look that is unique to the Canadian market. Cannabis consumers are complex, but simple in their desire for high quality cannabis and chic vanity items and apparel. From Christmas sweaters to shoes and sundresses, Jane Dope will be popular amongst cannabis consumers looking to give a subtle or not so subtle nod to their favourite plant.
Loretta Eldridge, Director of Marketing and Strategic Partnerships at EQUA Specialty Risk Partners, shared “it’s wonderful to be in a space cultivated by women to celebrate women. The energy, conversations and relationships in the room were powerful and refreshing.”
“I love attending this event. There are so many amazing women coming together to support each other’s growth and collaborate. A great garden to bloom in,” explained Natalia Norton, COO at the Dope Creative.
The smiles say it all! Attendees at Marigold PR’s Toronto holiday mixer event.
The excitement at the Radicle Femmes event was palpable and electric. Women are just getting started in the cannabis space. Armed with industry leaders and caring mentors, women in weed are breaking down barriers, and pushing the industry forward in new directions and for new audiences.
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I left the event feeling inspired and energized that such amazing women are charging forward and blazing their own trails in the cannabis space. The most apt takeaway is the new meme du jour, Let HER Cook.
Being a smaller player in Canadian cannabis is not for the faint of heart. Alongside the same laundry list of regulations that every other company deals with, as well as the ongoing illicit market, you need to swim in the pond with some very large, very influential fish.
Take Alberta, for example.
Alberta’s cannabis retail market is among the most competitive in Canada, with over 700 licensed stores, the highest per capita in the country. The lion’s share of these sellers belongs to large chains, including Canna Cabana, Value Buds, and Spiritleaf, which collectively own hundreds of retail locations.
There’s nothing unusual about having corporate entities in cannabis or any other sector for that matter. However, various independent cultivators, manufacturers, and retailers feel that these giants are unintentionally but unfairly influencing the flow of products.
“I don’t think [the AGLC] has come to terms with the fact that they’re supplying inventory for the entire province,” said Dan Dowber, Owner of Off The Record Cannabis.
Dowber added that when the AGLC is deciding which products to carry, it seems like they are making choices based on the volume of inventory moving the most, and the retailers moving the most volume are the chains.
Off The Record Cannabis has been able to survive and thrive in a challenging retail landscape because Dowber has chosen to differentiate its inventory with options that corporate stores are known to overlook. “I [want] the best-quality products I can find in any category. I want the very best of the best,” he said. “All these great new products come to market, but the corporate stores won’t carry them because they’re not interested in the product, they’re interested in selling and shareholder value.”
For example, Dowber mentioned a line of rosin gummies manufactured by Rubicon Organics, which are made with “the best inputs you can get,” he said. “We sold a ton of them, and then the AGLC delisted it. They said it wasn’t meeting their criteria, but I sold over 1,200 units in a year.”
Off the Record Cannabis in Grande Prairie, Alberta
The rule of three
Ryan Roch is the owner of Lake City Cannabis with two locations in Alberta. Roch feels that in the province there are three types of retailers.
There are the small business retailers who work with everyone. They are interested in the success of the industry and have no hold-backs in terms of product diversity in their stores.
Then, there are the “basic” retailers, as he puts it, who “move product in and move product out” and they do not care what these products there are. They just sell whatever they can.
“Then you have your large corporate retailers,” said Roch. “Unfortunately there are not many of us left that aren’t large corporate retailers.”
He mentioned High Tide as an example, which has many locations across the province. When they order a case of product to each one of their stores, the product flow-through for those cases is very large. “The AGLC looks at that and will prioritize those [items] for product calls. So we have this inflated data that’s making decisions.”
Roch also highlighted the fact that the AGLC does make efforts to work with small growers to get products in stores, and they also do look at individual products on a case-by-case basis, but the system seemingly needs some tweaking.
“The reality is, prioritization of these products is given inside the system, which holds back smaller companies. The feedback we get from growers is that it’s overall much more difficult and far less profitable to spend time in Alberta.”
Growing pains
To that point, what is the word on the street from craft and micro-growers on this topic?
StratCann spoke with Kevin Cowan, the Operations Manager and QAP at Bud Mountain Aeroponics in Calgary. Although Bud Mountain is a cultivator and processor in Alberta, they have chosen to stay out of their domestic market for the time being.
Cowan pointed out that the apparent prioritization of high-volume products makes it near impossible for smaller growers to keep up with the level of production that qualifies them for retail.
“If they make an order for a PO and you do not fill it, you can be charged for the amount of that PO,” he said. “We wouldn’t be able to supply as fast as AGLC wants for them to want to buy it, in which case we would have to wholesale purchase other cultivators’ product and process it ourselves to fill POs.”
Ryan Roch at his Lake City Cannabis location in Chestermere, Alberta
Any suggestions?
Cowan and his fellow growers would like to see a tweaking of the system in Alberta to level the playing field as best as possible. This would include “loosening some of the restrictions” on how cultivators can do business in the province.
He pointed out that in Alberta, he has three checkpoints to get product into the hands of the consumer: the AGLC, the retail store, and finally, the customer. The challenge is that Cowan only has control of the product until it goes to the AGLC. “We’ll have people who want our cannabis but we have to hope that a cannabis store that’s near them buys it from [the province].”
Cowan cited the Saskatchewan model as something that has worked well for them. “You can go there as a federally licensed producer such as ourselves. Then, after the SLGA has approved us, we are able to sell directly to the stores there, or we have the option to sell it to one of the distributors they have there.”
Cowan concluded by saying that looking at the number of Albertan companies and micro-growers that have failed despite doing everything right on paper, he sees a clear indication that there is something wrong in this market.
What does the AGLC have to say?
StratCann reached out to the AGLC for their comments on the issue.
“Alberta has a wide range of products available for retailers and consumers. Currently, AGLC works with 142 licensed producers of all sizes, of which 38 are from Alberta, and from these LPs we offer over 1,300 unique products,” said Karin Campbell, spokesperson for the AGLC.
Campbell added that Alberta retailers can partner with LPs to private-label products that are exclusive to their stores.
“Additionally, AGLC continuously reviews our cannabis product listings in order to streamline our supply chain, manage inventory, and ensure retailers and Albertans have access to a variety of quality cannabis products.”
“In this interview Vandana Rateria and John Coleman sit down to discuss the recent collaboration of EJ Classes and Apocatastasis Institute, and the innovative way Vandana teaches mathematics using the ancient abacus tool. Training students to actually learn math, as opposed to using calculators as a crutch, EJ students soon learn how to easily compute problems in their heads.”
“A proud product of public education, John Coleman received his undergraduate degree in history from Western Connecticut State University. Alas, that was to be the end of his flattering academic titles. Unwilling to once again become a debt slave to usurers, his graduate studies were scotched at the half-way point. John wasted over a decade of his professional life attempting to establish a high school for a community who took neither themselves nor their worldview seriously. Burned by these unseemly experiences, on Holy Saturday of 2013 Apocatastasis Institute was founded.“
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