The legalization of adult-use cannabis in Massachusetts has led to an increase in individuals exploring the world of cannabis. However, amid this experimentation, there can be an undesirable and unexpected aspect to the experience: the unending high.
A dynamic duo consisting of a mother and her son, both from Boston, may have stumbled upon a potential solution, aptly named Soft Landing. Eli, the son and a recent graduate from Cornell University, describes Soft Landing as a unique twist on the traditional edible. While typical edibles bring about an intoxicating effect through THC, Soft Landing aims to counteract this by providing a calming influence.
Stoloff became aware of the need for such a product during his time at Cornell, where he heard stories of fellow students consuming edibles with no easy way to come down from the intense high. “The delayed effects of edibles are the cause,” he said. “You consume a gummy bear, wait patiently for 10 minutes, feel nothing, and then consume two more. An hour later, you find yourself on your bathroom floor, bewildered and disoriented.”
To address this issue, Stoloff and his mother, Alice Stone, embarked on a journey to develop a chocolate bar that would grant marijuana users greater control over their high. Stone, an entrepreneur with expertise in alternative healing methods, stumbled upon a medical journal article describing a naturally occurring molecule present in various herbs and spices. This molecule exhibited the potential to counteract the effects of THC, the psychoactive component of cannabis.
“After extensive experimentation and fine-tuning,” Stoloff explains, “we managed to formulate the optimal delivery method for this molecule, ensuring maximum efficacy.”
Subsequently, Soft Landing underwent a medical survey, revealing that 80% of participants rated it as “effective” or “very effective.” This positive response caught the attention of Sean Hope, cofounder of Yamba Market in Cambridge, who has now become an investor in the venture. Hope personally tested the chocolate and shared his experience. “It truly brought about a sense of balance within me,” he said. “The impact was immediate. I can confidently say that this product works. . . . I am convinced that we have a winning product here, and together, we are unstoppable.”
Looking ahead, Soft Landing is on the verge of entering the consumer market and actively seeking further investors to expand production and meet the growing demand.
For the individuals who will have access to the THC-based formulations made by companies such as IGC Pharma Inc. (NYSE American: IGC), there will be no risk of getting “high.” These companies are making offerings that meet strict FDA requirements so that patients can reap the benefits of the cannabinoid without being intoxicated by their medication.
NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)
For more information please visit https://www.CNW420.com
Do you have questions or are you interested in working with CNW420? Ask our Editor
CNW420 is part of the InvestorBrandNetwork.