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A recent study on the online search behavior concerning delta-8 THC says that the cannabinoid seems to be substantially more common in states where cannabis is still prohibited, based on information obtained from Google Trends. According to an analysis by CBD Nationwide, delta-8 THC online searches were almost twice as common in states where recreational marijuana is still illegal. This indicates that there has been a notable movement toward other cannabinoids in reaction to marijuana prohibitions.
A contributing factor to the popularity of delta-8 in these states is its extensive availability, both online and in physical stores such as gas stations, smoke shops and convenience stores. The cannabinoid, which is usually derived from hemp or synthesized from different parts of the plant, is legal in the United States.
According to the company, the difference in interest in the substance between states with differing cannabis laws was statistically significant, and the results were unlikely to have been caused by random chance, as evidenced by the very low p-value.
Google searches for the cannabinoid have increased dramatically in recent years, the study noted, with an 850% spike in the year 2021 alone. According to a 2023 AMA study, states that prohibit cannabis use may unintentionally promote the use of delta-8 items, a trend likely aggravated by hemp being federally legalized under the Farm Bill 2018.
The CBD Nationwide study indicated that there is more interest in delta-9 THC in states where cannabis is illegal, albeit to a lesser extent. To validate the results, the analysis used statistical tests such as Tukey’s Honestly Significant Difference (HSD) tests and analysis of variance (ANOVA).
The study, however, did not delve into the specific context of these searches, leaving it unclear if individuals in states where cannabis is illegal were seeking cannabinoid products or simply researching related laws and scientific information. Legislators, activists and business interests all have different opinions about how to regulate newly discovered cannabinoids. Certain states have chosen to prohibit or limit the sale of the substances, while others support updated federal regulations that treat intoxication cannabinoids apart from CBD.
State cannabis authorities have asked Congress to take into account laws that cover a wider range of newly discovered cannabinoids rather than only CBD.
Congress is expected to discuss the issue during the upcoming Farm Bill negotiations, which have been delayed due to a short-term extension of the existing legislation.
The analysis of search traffic shows that ending prohibition and letting cannabis companies such as Canopy Growth Corp. (NASDAQ: CGC) (TSX: WEED) to operate within a regulated marketplace facilitates public health because residents will not be pushed to try alternatives sourced from gray- or black-market actors.
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