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Pure Elevations, a new business that recently opened its doors, is the first cannabis spa in Denver. It is also the first business where individuals can purchase and consume cannabis in the city. Consumers are allowed to buy cannabis products and use topicals or consume edibles inside the spa. Individuals can also smoke in the store’s consumption lounge.
Owner Rebecca Marroquin revealed that the business would be working together with Mary Jane’s Medicinal. The latter’s infused massage oils will be used in all services the spa offers to customers, from inner-body treatments and massages to nail services. Marroquin added that they had been working on this spa, which was the first-of-its-kind, for three years. She noted that she was grateful to have the platform to introduce cannabis as a wellness tool to others.
She began experimenting with the drug more than a decade ago, after a traumatic accident that saw her break her neck right before her college graduation. Marroquin, who was pregnant at the time of the accident, was on bed rest for months after. The trauma from the accident caused her to miscarry, which led her to depression.
Marroquin began using cannabis to help manage her anxiety and depression, as well as the pain and nausea she felt during that time. She revealed that the drug also helped get her off the pills prescribed by physicians, noting that the drug saved her life. Now, Marroquin is focused on helping others with issues and providing them with an alternative to opioids.
Eric Escudero, spokesperson for the Denver Department of Excise and Licenses, stated that there was no place within city limits where an individual could buy and consume the drug. This is despite the fact that Colorado legalized recreational marijuana in December 2012 following the passage of the Colorado Amendment 64 by voters. The first legal sale of recreational marijuana in Denver occurred on Jan. 1, 2014.
Escudero added that he hoped this move by the city would bring in more creative businesses for individuals seeking places to consume marijuana legally in the state.
Pure Elevations is located on 185 S. Santa Fe Drive. Its mission is to redefine the wellness industry by blending the healing benefits of massage and the transformative power of marijuana with luxury spa services. All were invited to the spa’s welcoming party, which was held this past Saturday and ended at 8 p.m. The store’s grand opening was also held earlier this week. It should be noted that the store’s services are appointment based.
This diversification of the offerings available to marijuana enthusiasts is a welcome development that the entire marijuana industry, including leading companies such as Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF), would wish to see in as many jurisdictions as possible in states where legal marijuana markets have been launched.
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