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After purchasing the retail brand earlier this year, High Tide is launching Queen of Bud branded white label products in its Canna Cabana stores in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.
High Tide will first launch smoke-eliminating candles in its retail locations, followed by products like a Zippo lighter, as well as pre-rolls and infused blunts in provincial markets where white label cannabis products are allowed.
The announcement comes after Alberta began allowing private label cannabis products in May.
“Our announcement today follows Alberta’s decision to allow white label sales and underscores how timely our strategic acquisition of the Queen of Bud brand was,” said Raj Grover, founder and CEO of High Tide in a press release. “The thoughtfulness and diligence of our team have brought these highly differentiated and unique products to market for our ELITE and Cabana Club members… New and innovative cannabis product, such as raspberry chocolate diamond infused rose petal blunts and a mango honey live rosin chamomile petal blunt, will launch in the coming weeks, as these products are accepted by provincial wholesalers.”
High Tide plans on the Queen of Bud brand playing a significant part in the company’s approach to white label products, Grover adds with a goal of in-house brands accounting for around one-quarter of all in-store cannabis SKUs within the next five years.
The Queen of Bud Crystal Smoke eliminating candles will be available to High Tide’s ELITE and Cabana Club. The company also recently re-launched its Canna Cabana website for its flagship retail brand, providing an improved experience for its ELITE and Cabana Club members.
High Tide also opened its 183rd Canna Cabana location, which is in Lucan, Ontario. Canna Cabana is the second largest cannabis retailer in the world by store count, and the largest in Alberta.
The cannabis company also recently announced it is partnering with Aberta-based Positive Intent Events (PIE) to bring the Canna Cabana store to event locations across Canada.
“As Canada’s largest retail cannabis chain, we intend to bring the power of our innovative and disruptive discount club model that has helped us achieve almost 11 market share in the Canadian provinces where we operate, into the nascent world of cannabis sales at adults-only events, such as music festivals, comedy shows, and business conferences,” said Raj Grover in a press release earlier this week.
“Partnering with High Tide allows us to seamlessly grow across Canada as regulations make space for cannabis to be included as part of hospitality and tourism,” said Daffyd Roderick, Managing Partner, Positive Intent Events.
“The positive reception we received at the Edmonton International Fringe Theatre Festival confirmed that the public is very ready to embrace cannabis and make it a responsible part of their entertainment experiences,” added Roderick.
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