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Ontario looking at cannabis marketing rules and window coverings requirements for cannabis stores

Media Partners, Stratcann

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Ontario’s cannabis regulator is launching a consultation on the topics of window coverings in cannabis stores as well as advertising and promotion of cannabis.  

The AGCO, the Alcohol and Gaming Commission of Ontario,—responsible for regulating Ontario’s alcohol, gaming and horse racing sectors, and cannabis retail stores—is looking to gather feedback on two revisions to the province’s cannabis rules. 

The first revision relates to the visibility of cannabis and cannabis accessories from the exterior of stores, while the second relates to inducements for customers to purchase cannabis.

Specifically, the provincial regulator is asking for feedback on two rules in Ontario’s Standards for Cannabis Retail Stores.

  • The first is a rule that says cannabis stores must ensure that cannabis and accessories are not visible from the exterior of the premises.
  • The second deals with an existing rule that prevents retailers from giving out free cannabis or providing incentives to purchase cannabis or cannabis accessories. 

The AGCO will be collecting feedback from relevant stakeholders until July 11 through its Engagement Portal. A notice is being sent out to retailers and other stakeholders by the end of day on June 20.

In 2022, Alberta changed its rules that had previously required cannabis retailers to cover windows to prevent minors from seeing inside stores. BC followed suit earlier this year

The AGCO also has a call for proposals for a Cannabis Retail Employee Training Program, and is accepting applications until September 1, 2023. Through this process, up to two programs, in addition to the province’s current CannSell program, could be approved by the AGCO Board for a five-year term. Any approved programs will begin offering training in 2024.

Featured image of T Cannabis in Hearst, Ontario.


This post was originally published by our media partner here.

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