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(GLOBE NEWSWIRE) Delta, BC – Pure Sunfarms Corp. a wholly owned subsidiary of Village Farms International, Inc. announces the launch of The Canna Czar presented by Soar.
The Canna Czar is a 2.1g specialty twax blunt. The layered infused blunt is handmade with a golden shatter snake encased in freshly ground flower, coated with pure THC distillate, and finished with a premium chilled kief crust. Its unique construction, premium ingredients, and handcrafted process align with Soar’s tastemaker method, which emphasizes innovation and quality.
“Without OG products like The Canna Czar, the industry would not be what it is today. As a large-scale, high-quality operator, we see it as our quality-driven obligation to honour our legacy roots and bring back products of true pioneers that made an impact pre-legalization,” says Orville Bovenschen, President of Pure Sunfarms.
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Building on the success of Soar’s 1g premium infused blunts, The Canna Czar was developed to meet a rising demand for differentiated infused offerings that go beyond what is available in market currently.
In developing this product, Soar collaborated closely with Carolyn Cudmore, the original creator of The Canna Czar, to ensure the final product remains authentic to its roots while offering a luxury experience for today’s consumers.
“The Canna Czar is a throwback to the legacy days, when every joint or blunt was a work of art,” said Carolyn. “I spent years handcrafting and perfecting the recipe to create a multi-dimensional, layered experience—and now, in partnership with this incredible team, I have the privilege of bringing the art of twaxing into today’s market, and The Canna Czar to even more Canadians. Gather your friends, you’ll want to share.”
The infused pre-roll category continues to see rapid growth across Canada and comprises 12% of total national cannabis sales. Pre-rolls are outpacing overall cannabis sales by three times, with a 27% increase YTD, according to the national sales data from Hifyre Retail in August 2024.
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The Canna Czar presented by Soar is available online and at select retailers in BC and will be rolling out in Ontario in the months ahead.
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