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CANNAtalk Part 2: GENETICS IN FOCUS – Breeding Innovation for Tomorrow’s Market

Tuesday January 20th
1:00 PM - 2:00 PM - Exhibit Hall A
Speakers: Daniel Joly, Kevin Jodrey, Matthew Don-Carolis, Shannon Kloet

The Final Online CANNAtalk session of 2025, assembled three influential leaders in cannabis genetics, cultivation science, and global commercialization: Daniel Jolly (Genetics Consultant, Canada), Kevin Jodrey (Wonderland Nursery & Ganjier Program, California), and Matt Don-Carolis (VP, Segra, Global Tissue Culture). Together, they explored the evolution of cannabis genetics, consumer behaviour across markets, regulatory influences, and the future of commercial breeding and medical cannabis supply chains.

Across the discussion, one message was clear: genetics are the foundation of product identity, consistency, and long-term commercial success. As cannabis markets mature globally, the winners will be those who emphasize genetic integrity, terpene-forward development, and clean, verified, export-ready plant material.

Moderated By: Shannon Kloet

Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.