If a product is priced at $50 for 3.5 grams, does that gaurantee that the quality will wow a consumer? What if a product is priced like a quad but burns like a Trip? We go deep into how cannabis flower is evaluated from the perspective of the brand and retailer.
Moderator: Julie Domingo
The panel aims to help cannabis businesses make conscious and sustainable decisions regarding their products, and educate consumers about the impact of their purchasing choices. The discussion will cover a range of topics, including current packaging options and their environmental impact, innovative and eco-friendly packaging solutions, consumer behaviour and awareness, and industry-wide efforts towards sustainability. Attendees can expect to gain valuable insights into the challenges and opportunities associated with sustainable packaging in the cannabis industry, and learn practical tips for implementing sustainable practices in their businesses.
Moderator: Kevin Lee
Should retailers be on the hook for selling products that don’t meet customer expectations? What happens when a customer falls in love with a SKU but the next batch burns poorly? We go in depth on the balance between setting up customer expectations, troubleshooting for optimal use, and working with brands to ensure consumer confidence. (batch differentials, failed vapes, hard to pull prerolls, lab discrepancies)
Moderated By: Julie Domingo
In a world where cannabis advertising is restricted, we discuss strategies and best practices for influencer marketing.
Moderated By: Julie Domingo
As novice consumers increase their sophistication of cannabis consumption, our special guest, Kevin Jodry and top Budtenders discuss how to identify customer types and efficiently recommend products.
Moderated By: Julie Domingo
Consumers believe that high THC means high quality – but this is not true. If our industry needs to grow, then consumers need to learn how to purchase based on quality instead of THC. A panel of Budtenders will be discussing selling points on 16 Cultivars – all without mentioning THC potency
Moderated By: Julie Domingo
The results are in! Our illustrious panel of judges have done the impossible and have selected the finest cannabis flower, hash, and concentrates in Canada. Join Ganjier, Dwayne Bisson (Blaze – Cannabis Education & Promotions) as he highlights some sensory qualities of the winners and Matthew Don-Carolis (Segra) will provide a DNA fingerprint of the genetics behind some of the finalists.
For the entirety of human existence cannabis has been a healer. The medicinal and therapeutic benefits are indisputable but this amazing plant has offered so much more. Join Josh & Kelly from Dragonfly Earth Medicine as they share their work in addressing social justice and environmental racism issues by the power of cannabis.
Moderator: Antuanette Gomez
The C45 Association serves as a national private-sector advocate for compliance and quality in the Canadian Cannabis sector, geared towards enabling the industry to grow and prosper.
Moderator: David Brown
Join Shauna Feth, President and CEO of the Alberta Chambers of Commerce, along with council co-chairs and key members, as they unveil the newly formed Alberta Controlled Substance Council. This panel will discuss the council’s mission, governance model, and objectives while highlighting their role as a unified voice for the cannabis industry in Alberta. Learn about the council’s plans to foster collaboration with AGLC and the provincial government, and discover the impact they aim to make on the industry. Don’t miss this unique opportunity to hear from the leaders shaping the future of cannabis in Alberta.
Moderator: Shauna Feth
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