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Selling beyond THC & Terpenes – finding good weed in every price category

Consumers believe that high THC means high quality – but this is not true. If our industry needs to grow, then consumers need to learn how to purchase based on quality instead of THC. A panel of Budtenders will be discussing selling points on 16 Cultivars – all without mentioning THC potency
Moderated By: Julie Domingo

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Canadian Cannabis Championship Winners Presentation

Canadian Cannabis Championship Winners Presentation


The results are in! Our illustrious panel of judges have done the impossible and have selected the finest cannabis flower, hash, and concentrates in Canada.  Join Ganjier, Dwayne Bisson (Blaze – Cannabis Education & Promotions) as he highlights some sensory qualities of the winners and Matthew Don-Carolis (Segra) will provide a DNA fingerprint of the genetics behind some of the finalists.

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Cannabis with a Cause – Dragonfly Earth Medicine

For the entirety of human existence cannabis has been a healer.  The medicinal and therapeutic benefits are indisputable but this amazing plant has offered so much more.  Join Josh & Kelly from Dragonfly Earth Medicine as they share their work in addressing social justice and environmental racism issues by the power of cannabis.
Moderator:  Antuanette Gomez

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The Alberta Controlled Substance Council: Uniting the Industry and Fostering Growth

Join Shauna Feth, President and CEO of the Alberta Chambers of Commerce, along with council co-chairs and key members, as they unveil the newly formed Alberta Controlled Substance Council. This panel will discuss the council’s mission, governance model, and objectives while highlighting their role as a unified voice for the cannabis industry in Alberta. Learn about the council’s plans to foster collaboration with AGLC and the provincial government, and discover the impact they aim to make on the industry. Don’t miss this unique opportunity to hear from the leaders shaping the future of cannabis in Alberta.
Moderator: Shauna Feth

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Moving Cannabis across the Pond and Beyond

Domestic cannabis consumption is not keeping up with local production of quality flower. At the same time the demand for Canadian cannabis abroad is increasing as emerging countries legalize medicinal cannabis. Is export of cannabis flower for everyone? Is it easy to do and what’s with all the acronyms (GAcP, cGMP, EU-GMP, CUMCS, etc.).  Join our illustrious panel of importers and exporters to learn more about moving cannabis.
Moderator:Annaliese Kibler

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Opening Remarks

Grow Up would like to welcome everyone as we officially start Grow Up Alberta with a land acknowledgement and Grow Up’President and CEO, Randy Rowe

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Identifying customer avatars and how to sell to them

Fireside Chat “Putting the Cannabis Genie back in the Medicine Bottle”

This panel will explore the opportunities and challenges of exporting medical cannabis from Canada. With Canada being a leader in the global market for medical cannabis, experts will discuss regulatory considerations, export logistics, market trends, and potential benefits and risks of exporting. This discussion is valuable for licensed producers, investors, and stakeholders in the medical cannabis industry who want to stay informed on this rapidly evolving sector.
Moderator: Kieley Beaudry

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