
(PART I) Celebrity Branding: What Does It Take to Gain the Trust and Confidence of a Celebrity Enough to Put Their Name On Your Product?
Celebrities such as Snoop Dogg, Mike Tyson, Seth Rogan, Willie Nelson and Jimmy Buffet, to name a few, have all put their names on cannabis brands around the world. Whether it is CDB oils, bongs, infused beverages or an elite strain, celebrities and athletes are becoming more open to the notion of branding with cannabis. Is your product good enough for a celebrity to put their name on it? Do you have what it takes to meet the high demands and expectations of their fans? How and where do you begin? Listen to these CEOs, marketing geniuses and brand developers of successful international celebrity brands as they discuss building that special relationship.
Moderator – Jordan Wagman
Future of Cannabis Genetics
Is it clones or tissue culture – The world of cannabis genetics continues to evolve with advancements having some benefits as well as drawbacks. Join the experts as they talk about what’s the future of cannabis genetics and touch upon topics like PM resistance; potency limits; hop latent viroid, as well as exciting new “strains”.
Moderator – Dr. Av Singh
Crop Steering with Nutrients
What a cannabis plant needs and what you provide can be wildly different. Join Greg Patterson (A&L Labs) for an in-depth look at matching your nutrient delivery to the plant stage and how timing and balance can lead to higher secondary metabolite production.
Moderator – Dr. Av Singh
SFE Extraction Modelling: Why, How and What’s Next
How can one utilize data analytics and various in-process analytical tools to optimize extraction operations? Cannabis extraction at its current status is inefficient and uncontrolled, even if the artist tells you that they make the best s**t.
Aside from regulatory testing, there are a multitude of other analytical tools and testing points in the extraction value chain, where testing will offer a more comprehensive picture for the operator.
Even with all this data, little can be done to improve the extraction process. For this data science is need. From simple linear regressions, via multifactorial optimization, all the way to Machine Learning and AI, those tools become more important and slowly find their way onto the production floor.
We want to discuss the current problems and needs of a cannabis producer and present possible solutions that Machine Learning can bring.

Untapped Potential: How Cannabis R&D at Colleges Can Help You Innovate New Products
A discussion on how a college and its experiences assisting companies in the cannabis economy can help advance R&D and access to new technology and methods, like minor cannibiniods and into food & beverage products.
Moderator – Andrew Kaszowski
Brought To You By: FANSHAWE Centre for Research & Innovation
Options For Product Purification
Extracting cannabis plants typically doesn’t end with crude oil. Many times, product manufacturers embark on post-extraction processing strategies intended to remove undesirable ingredients from extracts like plant waxes and chlorophyll, and to concentrate cannabinoids and terpenes into products like distillate, shatter, or vape carts. There are various options in the extractor’s toolbox for purifying products, including traditional methods like winterization and distillation, but several other technologies have come into the fray. Our panelists will help make sense of the pros and cons of these options, and what implementing a specific strategy today might mean for your business tomorrow.
Moderator – Dr. John MacKay
No More Ethanol, CO2 Winterization is Here!
The total cost of ownership of supercritical CO2 extraction is the least expensive and most environmentally sustainable methodology. However, one Achilles heel has been the cost of winterization afterwards for those looking to take extracts to distillates. Thar’s 2019 patented WinterFlow™ process removes the need for EtOH and distillation in many applications.
How the Notorious C.O.2. Became a Superhero
With increasingly polluted skies and seas, and mounting garbage piles on land, our Earth continues to cry “Uncle.” Relentless packaging waste and the over extraction and burning of fossil fuels offer glimpses into the Earth’s banshee wail. Burning fossil fuels creates greenhouse gases like carbon dioxide (CO2) and studies have demonstrated its contribution to rising, global temperatures. Thus, CO2 exemplifies a notorious environmental villain.
Due to its ostracization, CO2 comes very cheap. It can be captured from industrial processes or by giant machines that exemplify innovation meant to change the world. Once captured, it can be repurposed for greener applications. By manipulating its temperature and pressure, supercritical CO2 can be used for cleaning up soils, water, and removing organic contaminants from plastic waste so the garbage can be recycled. Repurposed CO2 can supplant toxic chemicals used for dry cleaning, for medical device sterilization, and botanical extraction and purification.
The villainous CO2 can also be used for supercritical fluid chromatography, or SFC. This technique can be used for analytical or preparatory purposes. In analytical SFC, sCO2 provides the mobile phase to enable analyte separation, replacing organic solvents like methanol and acetonitrile, both of which are health hazards that require remediation.
SFC provides a powerful method for product purification, whether for separation of enantiomers (mirror-image molecules) in a racemic drug, remediating THC from federally legal hemp products, or purifying individual terpenes from an essential oil.
As our Earth bakes and shudders, we can mitigate CO2 generation and reform captured CO2 for greater good. Nowhere is this more vital than in the soaring cannabis industry. Medicinal plant cultivation and product design should not further exploit our Earth.
Regulation Standards and the Road to WHO GMP and ICH Q7 Certification (the highest in pharmaceutical accreditations)
Vantage Hemp was assessed and certified on April 13th 2021 for:
- Q7 Good Manufacturing Practices – Guidance for Industry, Q7 Good Manufacturing Practice Guidance for Active Pharmaceutical Ingredients
- WHO GMP for Pharmaceutical Products
For the following activities:
- Biomass decarboxylation, Supercritical CO2, Hydrocarbon extraction, winterization, distillation and crystallization of CBD derived from hemp
- Certificate stays valid for 3 years and remains valid subject to satisfactory surveillance audits
Recent Comments