Panel Description: This session explores how producer pricing, marketing, and provincial markups sets the stage for wholesale orders and why these key metrics often guide which products hit retail shelves. Industry experts will teach retail owners, store managers and supervisors how to balance price, lab results, and consumer demand – offering data-driven tips for diversifying inventory and improving profit margins. Learn how targeted marketing and brand representatives can shape purchasing habits, drive high-demand SKUs, and give consumers the confidence to make informed choices. Participants will leave with practical strategies for accessing and analyzing data, fine-tuning product selection, cultivating brand/product loyalty, and creating a more informed experience that keeps both retailers and consumers satisfied in Ontario’s recreational cannabis market.
Panel Description: This session is specifically designed for retail owners and store managers to learn practical strategies that have launched successful retail delivery programs across Ontario. Industry professionals experienced in implementing profitable retail delivery services will walk you through retail tech solutions that track and manage orders in real-time, while highlighting how to identify and serve your ideal audience – whether you operate in rural or urban settings across Ontario. You’ll also hear success stories from Ontario cannabis retailers who’ve boosted revenue by implementing delivery services within their regions. Attendees will leave with proven tactics to streamline operations, enhance customer satisfaction, and scale business revenue through cannabis retail delivery.
Panel Description: Canada’s online cannabis e-commerce platforms support veterans accessing cannabis for medical purposes, yet many brick‑and‑mortar operators know little about how this sector of the industry works. This session presents current data – active Sales for Medical Purposes licences, provincial licence counts, veteran usage rates, and insurance coverage – so industry professionals can learn first-hand what this demand looks like and how it is served successfully online. Cannabis e-commerce experts will explore recent regulatory shifts, the size of Canada’s medical footprint, and sales trends on veteran‑focused platforms, sharing how to align with, rather than compete against, Canada’s growing cannabis e‑commerce ecosystem.
Panel Description:
As international cannabis markets gain momentum, growers, breeders, and industry professionals must learn how to build lasting relationships beyond Canada. This session explores how to establish strong export connections in regions like Germany, the UK, and other developing markets. Speakers will share strategies for navigating regulatory barriers, understanding local business practices, and building trusted networks with buyers, distributors, and government contacts. Attendees will hear real-world examples of successful global expansion and leave with a clear understanding of how to position their cannabis business for long-term success on the international stage.
Begin your Grow Up Toronto experience with an inspiring opening address from Randy Rowe, President & CEO of Grow Up Cannabis Conference & Expo. This welcoming ceremony sets the tone for leadership development and innovative thinking throughout the event. Managers, supervisors, and aspiring leaders will gain insights on the conference’s core objectives, while hearing firsthand how strategic vision and collaborative growth can position them for success in a fast-paced industry.
Interviewed By: Tony Chapman
Michele Romanow has built a reputation as a fearless entrepreneur, investor, and Dragons’ Den star. She has disrupted industries, scaled businesses, and made bold investments in companies that push boundaries.
In this exclusive fireside chat, Michele will share her insights on what it takes to stand out in a competitive market, attract investment, and build a business that lasts. She’ll explore the key ingredients of a compelling pitch, the leadership strategies that drive high-performing teams, and the mindset required to thrive in an industry that is still finding its footing.
This is more than just a conversation—it’s a rare opportunity to hear directly from one of Canada’s most dynamic investors. Whether you’re an entrepreneur, investor, or industry leader, you’ll walk away with valuable perspectives on innovation, growth, and leadership in the cannabis space.
Moderated By: Dr. Sherry Boodram
This session will provide cannabis producers with a clear roadmap to achieving EUGMP (European Union Good Manufacturing Practice) and GACP (Good Agricultural and Collection Practices) certification—key requirements for entering international markets. This session will also address important legal and due diligence considerations that should be top of mind when considering these commercial markets. Experts will discuss the certification process, compliance standards, the contract review process and key export guidelines such as packaging, labeling, and logistics. Attendees will learn best practices for maintaining certification, ensuring quality control, and navigating the complexities of exporting cannabis products globally.
Key Takeaways:
Steps to achieve EUGMP and GACP certification.
Export guidelines for packaging, labeling, and logistics.
Best practices for maintaining compliance and quality control.
Insights into the certification process for global cannabis trade.
Due diligence and best practices for import/export/supply agreements.
This panel will explore how cannabis, as an emerging agricultural commodity, can learn from the stabilization of other agricultural industries. We’ll examine how large-scale outdoor and greenhouse cultivation can drive down operational costs, improve pricing, and ensure competitiveness in the evolving cannabis market. With cannabis producers facing increasing pressure to reduce costs while meeting consumer demand, commercial-scale cultivation becomes essential for long-term success.
As major corporations vertically integrate and repurpose assets, the industry is shifting towards a more efficient, cost-effective model. The realities and challenging times ahead for the cannabis sector highlight the need for strategic acquisitions, large-scale production, and commercialization. This session will discuss how these strategies will position cannabis as a stable, profitable commodity in the global market, and help navigate the future challenges of the industry.
The Gala is a Ticketed Event Location: The Clubhouse Eventspace, Toronto, ON
195 Galaxy Blvd. Etobicoke, ON
6:00 PM Cocktail Reception 7:00 PM Award Presentations
GROWER OF THE YEAR
LIFETIME ACHIEVEMENT AWARD
HALL OF FAME INDUCTEE
LEGENDS OF CANNABIS
AWARD TICKET PRICING: $195 pp
$225 pp – After May 2, 2025
Limited seating.
Includes four-course dinner. Cash bar.
9:00 PM – POST AWARDS PARTY Location: The Clubhouse Eventspace, 195 Galaxy Blvd. Etobicoke, ON
Award ticket holders and all CannaVision ’25 and Grow Up Industry pass holders welcome to the Awards after party.
Moderated By: Adam Marcus
As the cannabis industry continues to evolve, businesses are facing increasing pressure to restructure in response to oversupply, pricing pressures, regulatory hurdles and shifting consumer demand. This panel will provide in-depth insights on how companies can navigate the complexities of restructuring, focusing on practical strategies for navigating financial distress and operational challenges. Topics will include leveraging restructuring tools such as CCAA and BIA proceedings, addressing cannabis-specific licensing and asset valuation complexities, and stabilizing businesses through operational streamlining and strategic partnerships. Attendees will gain valuable perspectives on managing insolvency, optimizing operational efficiency, and positioning cannabis companies for long-term success in an increasingly competitive marketplace.
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