(Panel Discussion) BC’s Direct Delivery model is shifting control from centralized distribution to the hands of growers and retailers. This panel explores how micro and small-scale producers are using direct delivery to increase margins, speed up time-to-market, and build stronger partnerships with stores. Retailers will share how direct relationships with cultivators are helping them differentiate their offerings and better serve local markets. Plus, hear from a marketing agency on how strategic brand support can enhance the impact of direct delivery. Join us for a practical discussion on the benefits, trade-offs, and real-world strategies for making direct delivery work.
Moderated By: Jaclynn Pehota
