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Stop Racing to the Bottom: Scaling Cannabis Brands Without Discounts

Wednesday January 21st
12:30 PM - 1:00 PM - High North Main Stage
Speakers: Adriano De Filippis

(Presentation) Getting a product onto dispensary shelves is the easy part — keeping it there is where brands win or lose. This session breaks down the real strategies that drive sell-through in competitive cannabis markets without racing to the bottom on price.

We’ll dig into how to build retail relationships that last, design promotions that protect margin while still moving volume, and leverage data to position products with intention. Attendees will walk away with practical frameworks they can apply immediately — whether they’re launching a new SKU or trying to revive a slow mover.

Shelf space doesn’t equal success. Sell-through does.

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Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.