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A Conversation with Minister Popham: Cannabis and the Evolution of Agricultural Policy in BC

British Columbia’s decision to bring cannabis under the Ministry of Agriculture and Food marks a pivotal shift in how the province supports and regulates this growing sector. In this keynote fireside chat, Honourable Lana Popham joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on the evolving relationship between cannabis and B.C.’s agricultural sector — exploring how it unlocks new opportunities for producers, drives competitiveness, and strengthens the province’s leadership in sustainable innovation. This dialogue will highlight how B.C. is working in partnership with all levels of government, industry, and communities to build a stable, inclusive, and competitive cannabis sector that contributes to rural development, economic diversification, and B.C.’s global reputation for quality products.

Different Pathways to Success: A Talk with Four BC Growers

(Panel Discussion) BC is home to growers and processors of all sizes and styles. We’ll speak with four from different parts of the province about what is and isn’t working, the direction of the industry, and lessons learned so far.

Moderated By: David Brown

Navigating U.S. Cannabis Reform: What It Means for Canada

(Panel Discussion) As the U.S. inches closer to federal cannabis reform, Canadian operators are watching closely. This session explores the latest developments in U.S. legislation, including potential rescheduling, federal legalization efforts, and state-by-state shifts — and what these changes could mean for Canada’s market, investment landscape, exports, and competitive positioning. Join leading policy experts and industry voices as we break down the cross-border impact and opportunities.

Moderated By: David Brown