Moderated By: Philip Spearman
In this session, we’ll walk through real-world case studies illustrating how layered consumer insights can fuel smarter product innovation, sharper brand positioning, and a more meaningful customer experience across all touch points in the cannabis space. Through quantitative segmentations, qualitative deep-dives and ethnographic research, these projects revealed new whitespace opportunities and brought to life key consumer personas—revealing who they are, what drives their choices, and where unmet needs exist across use cases from recreation to wellness. We’ll also show how applying a Social Values lens uncovered new ways to position brands competitively, fine-tune messaging and experience, and inform market strategies tied directly to evolving consumer motivations. Join us to learn how to blend research, empathy, and strategy to create meaningful growth in a crowded and evolving marketplace.
Moderated By: Atiyyah Ferouz Canadian cannabis companies are increasingly expanding into global markets, with significant opportunities across various regions worldwide. This session offers exclusive insights from industry leaders with firsthand experience in exporting cannabis from Canada. Experts will share strategies for entering new markets, overcoming regulatory hurdles, and establishing a strong brand presence abroad. Key topics will include updates on international regulations, emerging trends, export guidelines, and advice on building partnerships and optimizing distribution channels. Whether you’re looking to expand globally or explore international opportunities, this session provides actionable advice for successfully navigating the complexities of cannabis exports.
Join leading experts as they dive into the latest cannabis market data, uncover key trends, and offer future projections that will help you navigate the industry’s evolution. Don’t miss this opportunity to arm yourself with the insights you need to stay competitive and drive success.
Key Takeaways:
In-depth analysis of current market trends shaping the cannabis industry.
Data-driven insights into consumer behavior and purchasing patterns.
Future projections and growth opportunities within the cannabis market.
How to leverage data and trends to inform business strategy and investment decisions.
Key regulatory and economic factors impacting market growth and expansion.
Start your day with breakfast and a full plate of insights—exploring how AI is reshaping the way cannabis brands understand and engage with their customers.
Erin Kelly is widely recognized as one of the foremost global thinkers on the strategic deployment of Artificial Intelligence and Large Language Models to deeply understand both your customers and prospects. As the co-founder of Ask Polly AI, Erin has pioneered a revolutionary approach to sentiment analysis and consumer insight, harnessing advanced AI techniques to interpret the voices and emotions of millions of individuals.
Ask Polly AI is designed to distill massive amounts of unstructured data—such as social media conversations, customer feedback, and public sentiment—into clear, actionable insights. This powerful tool enables organizations to identify not just what their audiences are saying, but what truly matters to them, empowering brands and businesses to create meaningful connections and drive strategic decisions with unparalleled accuracy and empathy.
In this session, Erin Kelly will perform a deep dive into our sector offering tailored insights for impactful decision-making.
Join Randy Rowe, President and CEO, as he kicks off the inaugural CannaVision 2025 Executive Summit, part of the 11th Grow Up Conference and Expo. He will set the stage for a day filled with insightful discussions, cutting-edge innovations, and networking opportunities that will shape the future of the cannabis sector.
We are also honored to have Chief Claire Sault Mississaugas of the Credit First Nations extend a welcome and prayer, grounding the summit in a spirit of respect, collaboration, and unity.
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