Moderated By: Philip Spearman
In this session, we’ll walk through real-world case studies illustrating how layered consumer insights can fuel smarter product innovation, sharper brand positioning, and a more meaningful customer experience across all touch points in the cannabis space. Through quantitative segmentations, qualitative deep-dives and ethnographic research, these projects revealed new whitespace opportunities and brought to life key consumer personas—revealing who they are, what drives their choices, and where unmet needs exist across use cases from recreation to wellness. We’ll also show how applying a Social Values lens uncovered new ways to position brands competitively, fine-tune messaging and experience, and inform market strategies tied directly to evolving consumer motivations. Join us to learn how to blend research, empathy, and strategy to create meaningful growth in a crowded and evolving marketplace.
Moderated By: Atiyyah Ferouz Canadian cannabis companies are increasingly expanding into global markets, with significant opportunities across various regions worldwide. This session offers exclusive insights from industry leaders with firsthand experience in exporting cannabis from Canada. Experts will share strategies for entering new markets, overcoming regulatory hurdles, and establishing a strong brand presence abroad. Key topics will include updates on international regulations, emerging trends, export guidelines, and advice on building partnerships and optimizing distribution channels. Whether you’re looking to expand globally or explore international opportunities, this session provides actionable advice for successfully navigating the complexities of cannabis exports.
Moderated By: Tony Chapman
The cannabis industry is evolving rapidly—across borders, business models, and regulatory frameworks. In this four-part session, experts tackle some of the sector’s most pressing topics, from market data chaos to tax reform and international pricing trends. Learn how AI is bringing clarity to cannabis data, why Canada’s excise tax model may need a rethink, and what’s driving wholesale prices in global and German markets. Whether you’re chasing efficiency, profitability, or new markets, this session delivers grounded insights backed by data—not hype. If time permits, the session will conclude with a Q&A.
The High Bar: Wholesale Market Momentum – Canadian and Global Pricing Outlook – An insightful look into the latest trends in cannabis wholesale pricing across Canada and key global markets. This session offers insight into shifting supply-demand dynamics, pricing volatility, and what to expect from emerging international trade flows in 2025. (Presented By: Erin Butler)
Insights into the German Market: Pricing, Portfolios & Key Players – This presentation explores current pricing trends in the German market, highlights leading importer and distributor portfolios, and identifies key licence holders and major brands shaping the landscape. (Presented By: Chris Liddy)
Data High: Standardizing the Chaos in Cannabis – The cannabis industry is overflowing with data, but much of it is fragmented, inconsistent, and frankly, a bit of a buzzkill. In this data-packed session, Neobi reveals how its AI-powered platform unifies the mess. Discover how a standardized data model and advanced API integration are helping leading players clean, structure, and extract gold from the chaos. We’ll share market insights, consumer patterns, and bold predictions; all backed by real data, not smoke. Come for the charts, stay for the clarity. (Presented By: Michael Colbourne)
Excise Tax Study Summary – As the Canadian cannabis industry faces an inflection point with financial viability of cannabis producers in question and following the Health Canada Cannabis Act Review in 2024, we look to a topic that impacts both the financial objectives of cannabis producers and the policy objectives of federal / provincial regulators – the cannabis excise tax. With this article, Deloitte and Cannabis Council of Canada aim to illustrate the financial impact of the cannabis excise tax and provide actionable insights to both cannabis producers and regulators. (Presented By: Christopher McGrath)
Start your day with breakfast and a full plate of insights—exploring how AI is reshaping the way cannabis brands understand and engage with their customers.
Erin Kelly is widely recognized as one of the foremost global thinkers on the strategic deployment of Artificial Intelligence and Large Language Models to deeply understand both your customers and prospects. As the co-founder of Ask Polly AI, Erin has pioneered a revolutionary approach to sentiment analysis and consumer insight, harnessing advanced AI techniques to interpret the voices and emotions of millions of individuals.
Ask Polly AI is designed to distill massive amounts of unstructured data—such as social media conversations, customer feedback, and public sentiment—into clear, actionable insights. This powerful tool enables organizations to identify not just what their audiences are saying, but what truly matters to them, empowering brands and businesses to create meaningful connections and drive strategic decisions with unparalleled accuracy and empathy.
In this session, Erin Kelly will perform a deep dive into our sector offering tailored insights for impactful decision-making.
Join Randy Rowe, President and CEO, as he kicks off the inaugural CannaVision 2025 Executive Summit, part of the 11th Grow Up Conference and Expo. He will set the stage for a day filled with insightful discussions, cutting-edge innovations, and networking opportunities that will shape the future of the cannabis sector.
We are also honored to have Chief Claire Sault Mississaugas of the Credit First Nations extend a welcome and prayer, grounding the summit in a spirit of respect, collaboration, and unity.
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