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(Panel Discussion) Being a budtender is more than a job—it can be a long-term career path in the cannabis industry. This motivational closing session outlines opportunities for advancement, professional certifications, and personal branding in cannabis retail.
(Interactive Session) Upselling isn’t pushy—it’s about enhancing the customer’s journey. Through guided scenarios, budtenders will learn techniques for increasing basket size while ensuring customers leave with the best possible product for their goals.
(Presentation) Getting a product onto dispensary shelves is the easy part — keeping it there is where brands win or lose. This session breaks down the real strategies that drive sell-through in competitive cannabis markets without racing to the bottom on price.
We’ll dig into how to build retail relationships that last, design promotions that protect margin while still moving volume, and leverage data to position products with intention. Attendees will walk away with practical frameworks they can apply immediately — whether they’re launching a new SKU or trying to revive a slow mover.
Shelf space doesn’t equal success. Sell-through does.
(Panel Discussion) Indigenous communities across British Columbia are actively shaping the cannabis industry today, carving out spaces for economic growth, cultural expression, and self-determination. This panel highlights current projects, business models, and partnerships led by Indigenous entrepreneurs and leaders. Learn how Indigenous growers and retailers are navigating today’s regulatory framework, accessing markets, and overcoming barriers. Hear firsthand about successes, ongoing challenges, and immediate opportunities for collaboration and growth in BC’s cannabis sector.
(Panel Discussion) Export markets are a key growth frontier for Canada’s cannabis industry, but reaching international shelves requires navigating a complex web of regulations, quality standards, and logistics. This panel offers a comprehensive look at what producers and exporters need to do to become “export ready” across all product categories—cannabis flower, concentrates, edibles, and more. With a special focus on the fast-growing concentrates market, industry experts will discuss unique challenges and opportunities, from product formulation and packaging to compliance and global demand. Join us to learn how to position your entire product portfolio for success in competitive export markets.
Moderated By: Deepak Anand
(Fireside Chat) Join legendary cannabis lawyers John Conroy and Kirk Tousaw for an intimate and thought-provoking fireside chat exploring the legal evolution of cannabis in Canada and beyond. From groundbreaking constitutional challenges to policy advocacy and the fight for civil liberties, Conroy and Tousaw have been at the forefront of shaping cannabis law for decades.
This session will reflect on the key legal battles that helped pave the way for legalization, unpack ongoing regulatory and criminal justice issues, and offer insights into where cannabis law is heading — including opportunities for reform, the future of international trade, and emerging human rights concerns.
Don’t miss this rare opportunity to hear from two of the most influential legal minds in cannabis, as they share stories, challenges, and visions for the future.
Moderated By: Kirk Tousaw
(Panel Discussion) White labeling has become a key strategy in the cannabis industry, allowing companies to enter the market quickly by partnering with established producers to create custom-branded products. This panel breaks down the essentials of white labeling—from the business models and legal considerations to production, quality control, and marketing strategies.
Explore how white label partnerships can help brands scale, diversify product offerings, and meet evolving consumer demands in a competitive cannabis landscape.
(Panel Discussion) Before legalization, there were decades of resistance, risk, and resilience. This deeply personal panel brings together voices from the front lines of the cannabis movement to share untold stories — from courtroom battles and storefront raids to civil disobedience and grassroots activism.
Together, they’ll explore what it meant to fight for access in a criminalized world, and how the transition to a regulated industry has impacted the culture, community, and values that built it. Through powerful storytelling and sharp reflection, this conversation honors the past while asking hard questions about justice, inclusion, and who truly gets to participate in the future of cannabis.
Whether you’re part of the new wave or the old guard, these are the voices that shaped the foundation of today’s industry — and they have something to say.
Moderated By: Robert Laurie
(Panel Discussion) As cannabis retail evolves, strong brand–retailer partnerships will be the key to standing out in an increasingly competitive market. This panel explores how collaborative relationships can unlock growth today while laying the foundation for the retail experience of tomorrow. From exclusive product deals and co-marketing strategies to navigating supply chain hurdles with small producers, learn how to build partnerships that drive mutual success. We’ll also look ahead to what’s next: AI-driven personalization, loyalty ecosystems, and the role of consumption spaces in shaping the next wave of cannabis retail. Whether you’re a brand or a retailer, this session offers actionable insights to thrive now—and in the future.
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