(LUNCHEON) Beats, Bud & the Business: A Fireside Chat + Live Q&A with Steve Lobel
Brand-building lessons from one of hip-hop’s OGs, where music, cannabis, and culture collide—served with real talk and lunch.
Special Event: The Genetic Exchange
Facilitated By: Daniel Joly, ApolloGreen.
Special Event Description:
At Grow Up’s Genetic Exchange Networking Event, you’ll have the opportunity to explore a collection of seeds and clones from reputable breeders and growers, showcasing their finest projects. Whether you’re a seasoned professional or a homegrower seeking to add to your collection, you’ll find an array of cultivars to suit your needs – from medicinal to recreational, and from classic favorites to rare and exotic varieties.
The Grow Up Genetic Exchange is committed to fostering a responsible and inclusive environment. All participants must adhere to provincial and federal regulations and guidelines for cannabis cultivation and seed distribution and no one shall be in possession on more than 30g of flower or equivalent. Please remember that 1 seed = 1 g of dried cannabis and participants are allowed to possess a maximum of x4 non-flowering plants.
Expand your cannabis cultivation network at The Genetic Exchange networking event. Trade cannabis seeds and clones while networking with experienced breeders and growers in the industry. This event provides a platform to discover new genetic varieties, exchange cultivation tips, and build professional relationships with like-minded growers and breeders.
Expert Breeding & Phenohunting: Ask Me Anything Roundtable
Moderated By: Kevin Jodrey.
Panel Description:
Bring your toughest questions to this open-format roundtable featuring leading cannabis phenohunters & breeders with decades of experience. Whether you’re curious about advanced hybridization or refining your favorite cultivars, you’ll get real-time answers and actionable insights from award winning breeders across North America. This is a rare opportunity to learn directly from experts in one place – and after the session, you can keep the conversation going with our special guest speakers at The Genetic Exchange, where you’ll have a friendly space to network and build connections.
The Grower’s Luncheon: Presented by Biofloral
BioFloral proudly presents The Grower’s Luncheon at Grow Up Toronto 2025. Join fellow home growers, industry cultivators, breeders, and phenohunters for a complimentary buffet-style lunch at The Grower’s Luncheon. This exclusive growers-only event offers a chance to connect with like-minded growers, share cultivation insights, and hear from BioFloral and their trusted suppliers through special guest presentations.
Please Note: Seating is limited and the event is strictly for cannabis growers. Admission to this special event is by invite-only.
If you’re a grower, apply to attend below for your chance to receive an invite to The Grower’s Luncheon.
ALL GROWERS & BREEDERS MUST APPLY
BY COMPLETING THE FORM
IN THE LINK BELOW:
Breeders Zone Series Opening Remarks
Start your day in the Breeders Zone with opening remarks from our coordinators Daniel Joly of Apollo Green and Grow Up Conference Program Director Andrew Nunez-Alvarez. This session will introduce the day’s programming focused on phenotyping, genetics, and cultivar development. Attendees will get a clear overview of what to expect, who’s speaking, and how to make the most of the day’s programming. Questions are welcome throughout the day – this is a safe space for growers and breeders to connect, learn, and explore the future of cannabis genetics.
Ed Rosenthal Presents: The Evolution of Cannabis Genetics
Moderated By: Chris Johnson, Big League Genetics.
Panel Description:
Join legendary cultivator and cannabis educator Ed Rosenthal for a formal presentation on the history and evolution of cannabis genetics. This session will trace the development of the plant’s genome through decades of breeding, highlighting key milestones and influential cultivars that shaped today’s market. Developed for experienced growers and breeders, this presentation will close with a Q&A session, giving attendees the opportunity to engage directly with one of the industry’s most respected voices in the cannabis industry.
Breeding by Experience: Proven Techniques from Leading Cannabis Breeders & Phenohunters
Moderated By: Dave Auger, Big League Genetics.
Panel Description:
This panel brings together seasoned breeders and phenohunters from across North America to share the techniques and lessons they’ve gained through years of hands-on work with the plant. Aimed at experienced cultivators looking to deepen their knowledge of phenotyping and cultivar development, the session will explore practical approaches to breeding and selection. Attendees will also have the opportunity to ask direct questions during an open Q&A with some of the most respected names in the field.
Breeding with Intention: Fireside Chat with Industry OGs & Future Innovators
Moderated By: Daniel Joly, Apollo Green Nursery.
Panel Description:
Hear from a seasoned breeder who helped bring European genetics to Canada, alongside an academic researcher from the University of Guelph driving forward new breeding projects. Together, they’ll share insights on how heritage strains evolved, what current research is uncovering, and why purposeful selection is key to advancing cannabis genetics. This discussion is for experienced growers and breeders seeking fresh perspectives from the field’s past and future.
IPM in Focus: Hemp Russet Mite, Hop Latent Viroid, and Emerging Threats
Moderated By: Dr. Av Singh, Scotian Cannabis Alliance.
Panel Description:
This technical session explores current pest and pathogen issues affecting cannabis cultivation, including hemp russet mite and hop latent viroid. Experts will share proven IPM strategies to manage these challenges and address what growers should be preparing for next. Designed for experienced industry cultivators, the discussion will focus on strengthening plant health and improving pest control methods in commercial environments.
Root Zone Mastery: Advanced Cultivation Practices with Kevin Jodrey
Moderated By: Dr. Av Singh, Scotian Cannabis Alliance.
Panel Description:
Led by renowned cannabis cultivator Kevin Jodrey, this advanced masterclass session focuses on optimizing root zone health through proven agricultural techniques tailored for cannabis. Attendees will explore high-level strategies for maintaining root vitality, improving nutrient uptake, and maximizing plant performance. This is a technical discussion for seasoned growers looking to fine-tune their cultivation methods and strengthen plant health from the ground up.
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