Moderated By: Alexandre Gauthier The cannabis industry is evolving at a rapid pace, driven by groundbreaking innovations in genetics, cultivation technology, automation, and artificial intelligence. As companies scale and expand into international markets, leveraging cutting-edge technology is no longer optional—it’s essential for competitiveness and growth.
This panel will explore how technological advancements are reshaping cannabis cultivation, production, and distribution on a global scale. Industry leaders will share insights into how AI-driven cultivation techniques, automation in processing, and next-generation genetics are optimizing efficiency, enhancing product quality, and meeting the increasing global demand. Key Discussion Points:
AI and data-driven cultivation – How artificial intelligence is improving yield, consistency, and resource efficiency.
Genetic advancements – Cutting-edge breeding techniques unlocking new cannabinoid profiles and terpene expressions.
Automation in production – The role of robotics and advanced manufacturing in streamlining cannabis processing.
Supply chain & distribution tech – How blockchain, IoT, and digital tracking systems are enhancing global trade compliance and logistics.
Scaling through innovation – How technology helps companies expand internationally while maintaining quality and compliance.
Future trends in cannabis tech – What’s next for R&D and innovation in the industry?
Moderated By: David Hyde In the rapidly evolving cannabis industry, securing capital remains one of the most significant challenges for businesses striving to scale. This panel will bring together industry leaders to explore the opportunities and obstacles cannabis companies face when attracting investment. With firsthand experience navigating the complexities of cannabis funding, our expert panelists will share insights on how businesses can attract the right investors, structure successful funding deals, and secure capital in both domestic and international markets.
Attendees will gain a deeper understanding of current investment trends, strategies for overcoming common hurdles, and emerging opportunities in the cannabis sector. This session will provide actionable advice on building a strong investment framework, understanding capital flow trends, and positioning companies to succeed in the competitive cannabis landscape.
Moderated By: Philip Spearman
In this session, we’ll walk through real-world case studies illustrating how layered consumer insights can fuel smarter product innovation, sharper brand positioning, and a more meaningful customer experience across all touch points in the cannabis space. Through quantitative segmentations, qualitative deep-dives and ethnographic research, these projects revealed new whitespace opportunities and brought to life key consumer personas—revealing who they are, what drives their choices, and where unmet needs exist across use cases from recreation to wellness. We’ll also show how applying a Social Values lens uncovered new ways to position brands competitively, fine-tune messaging and experience, and inform market strategies tied directly to evolving consumer motivations. Join us to learn how to blend research, empathy, and strategy to create meaningful growth in a crowded and evolving marketplace.
Moderated By: Atiyyah Ferouz Canadian cannabis companies are increasingly expanding into global markets, with significant opportunities across various regions worldwide. This session offers exclusive insights from industry leaders with firsthand experience in exporting cannabis from Canada. Experts will share strategies for entering new markets, overcoming regulatory hurdles, and establishing a strong brand presence abroad. Key topics will include updates on international regulations, emerging trends, export guidelines, and advice on building partnerships and optimizing distribution channels. Whether you’re looking to expand globally or explore international opportunities, this session provides actionable advice for successfully navigating the complexities of cannabis exports.
Join leading experts as they dive into the latest cannabis market data, uncover key trends, and offer future projections that will help you navigate the industry’s evolution. Don’t miss this opportunity to arm yourself with the insights you need to stay competitive and drive success.
Key Takeaways:
In-depth analysis of current market trends shaping the cannabis industry.
Data-driven insights into consumer behavior and purchasing patterns.
Future projections and growth opportunities within the cannabis market.
How to leverage data and trends to inform business strategy and investment decisions.
Key regulatory and economic factors impacting market growth and expansion.
Start your day with breakfast and a full plate of insights—exploring how AI is reshaping the way cannabis brands understand and engage with their customers.
Erin Kelly is widely recognized as one of the foremost global thinkers on the strategic deployment of Artificial Intelligence and Large Language Models to deeply understand both your customers and prospects. As the co-founder of Ask Polly AI, Erin has pioneered a revolutionary approach to sentiment analysis and consumer insight, harnessing advanced AI techniques to interpret the voices and emotions of millions of individuals.
Ask Polly AI is designed to distill massive amounts of unstructured data—such as social media conversations, customer feedback, and public sentiment—into clear, actionable insights. This powerful tool enables organizations to identify not just what their audiences are saying, but what truly matters to them, empowering brands and businesses to create meaningful connections and drive strategic decisions with unparalleled accuracy and empathy.
In this session, Erin Kelly will perform a deep dive into our sector offering tailored insights for impactful decision-making.
Join Randy Rowe, President and CEO, as he kicks off the inaugural CannaVision 2025 Executive Summit, part of the 11th Grow Up Conference and Expo. He will set the stage for a day filled with insightful discussions, cutting-edge innovations, and networking opportunities that will shape the future of the cannabis sector.
We are also honored to have Chief Claire Sault Mississaugas of the Credit First Nations extend a welcome and prayer, grounding the summit in a spirit of respect, collaboration, and unity.
Join us for a captivating discussion as cannabis icon and legend Tommy Chong returns hone and sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon. Interviewer: Paris Chong
Join us for an exclusive event featuring Ed Rosenthal presenting his new book, “Ganja in India.” This limited printing showcases Ed Rosenthal’s journey and photographs of his visit to a legal ganja farm in India in 1981, providing a unique glimpse into a world where cannabis was regulated and taxed by the Indian government. Whether you’re a passionate enthusiast of cannabis history or simply curious about the origins of this plant, this event highlights Ed’s captivating journey through one of the last legal harvests in India.
Josée Bourgeois will be performing a traditional Jingle dress dance, in honor of Grow Up hosting the first panel on the Sovereign Cannabis industry, at a Crown-regulated Cannabis industry event. Josée is a Jingle dress dancer from the Algonquins of Pikwakanagan First Nations and mother to a teenage boy. An advocate for sovereign cannabis, inherent rights, and decolonized access to wellness, Board of Directors member of EduCanNation.
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