Schedule-at-a-Glance
Monday January 19, 2026
Executive Summit (SOLD OUT)
powered by
9:00 am – 5:00 pm
Executive Conference and Exhibitor Registration
10:00am
Welcoming Address
10:15am - 5:30pm
Panel Discussions
5:30 pm – 6:30 pm
Executive Cocktail Reception
Canadian Cannabis Championship
11:00 am – 4:00 pm
Live Judging @ Cannabis Culture (307 W Hastings St, Vancouver)
7:00 pm – 12:00 am
Kick-off Party @ Cannabis Culture (307 W Hastings St, Vancouver) | New Amsterdam Cafe (301 W Hastings St, Vancouver)
Tuesday January 20, 2026
Industry Conference and Expo
9:00 am – 5:00 pm
Conference and Expo Registration
10:00 am – 5:00 pm
Industry Expo
10:00 am – 5:00 pm
Industry Conference - High North Main Stage
10:00 am – 5:00 pm
CANNA Breeders & Genetics Zone
10:30 am – 4:30 pm
Masterclass Sessions
10:30 am – 12:30 pm
(Morning) Brands and Buyers Speed Networking
2:00 pm – 4:00 pm
(Afternoon) Brands and Buyers Speed Networking
8:00 pm - 12:00 am
Grow Up Official Networking Party @ Shark Club (180 West Georgia St) *inside of our host hotel Sandman
Wednesday January 21, 2026
Industry Conference and Expo
9:00 am – 3:00 pm
Conference and Expo Registration
10:00 am – 3:00 pm
Industry Expo
10:00 am – 3:00 pm
Industry Conference - High North Main Stage
10:00 am – 3:00 pm
CANNA Breeders & Genetics Zone
10:15 am – 2:15 pm
Masterclass Sessions
12:00 pm – 3:00 pm
So You Think You Can Cook with Cannabis
2026 Schedule
Executive Summit powered by StratCann
Monday January 19, 2026
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David Brown
Founder,
StratCann
Canada -
Randy Rowe
President,
Grow Up Cannabis Conference & Expo
Canada
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Honourable Lana Popham
BC Minister of Agriculture and Food,
Government of BC
Canada -
Orville Bovenschen
President,
Village Farms Canadian Cannabis
Canada
(Fireside Chat) British Columbia’s decision to bring cannabis under the Ministry of Agriculture and Food marks a pivotal shift in how the province supports and regulates this growing sector. In this keynote fireside chat, Honourable Lana Popham joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on the evolving relationship between cannabis and B.C.’s agricultural sector — exploring how it unlocks new opportunities for producers, drives competitiveness, and strengthens the province’s leadership in sustainable innovation. This dialogue will highlight how B.C. is working in partnership with all levels of government, industry, and communities to build a stable, inclusive, and competitive cannabis sector that contributes to rural development, economic diversification, and B.C.’s global reputation for quality products.
-
David Hume
Asst. Deputy Minister/GM,
Liquor and Cannabis Regulation Branch (LCRB)
Canada
(Presentation) B.C. designed it’s cannabis framework to support a diverse legal sector that includes smaller scale operators. Seven years later, hear from the cannabis regulator on how these rules are working and provincial priorities for supporting a strong cannabis sector.
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Dion Gouldsborough
Wholesale Category Manager,
BC Liquor Distribution Branch
Canada -
Erin Butler
Chief Financial Officer,
Canadian Cannabis Exchange
Canada -
Jeff Ring
Sr. Director Supply Chain,
BC Liquor Distribution Branch
Canada -
Robin Schmid
Wholesale Category Manager,
BC Liquor Distribution Branch
Canada
(Presentation Series) A series of presentations on cannabis wholesale and retail sales figures and trends in BC, Canada, and international markets. Geek out with charts and figures!
-
Carlos Rainero
Compliance and Certification Executive,
Control Union Canada
Canada -
Deepak Anand
Principal,
ASDA Consultancy Services
Canada -
Elliot McKerr
Founder & CEO,
HYTN Innovations Inc.
Canada -
Scott Mayer
CEO,
Miracle Valley
Canada -
Travis Heppner
CEO,
Kootenay Cultivar
Canada
(Panel Discussion) The international cannabis market has seen rapid growth over the last several years. Can this momentum continue? How should Canadian cannabis companies position themselves for where the market is going?
Moderated By: Deepak Anand
Moderated By: Deepak Anand
-
Deepak Anand
Principal,
ASDA Consultancy Services
Canada -
Keith Bao
Managing Partner,
AVEO Vapour Devices
Canada -
Kyle Michael
Founder & CGO,
ASCERA, FTL Distribution
Canada -
Peter Machalek
CRO ,
Greentank
Canada -
Seibo Shen
Head of Innovation,
3WinCorp
USA
(Panel Discussion) Cannabis vapes are one of the fastest growing product categories. The hardware and technology is changing rapidly, as are consumer preferences. We’ll explore some of these changes with our panel of experts.
Moderated By: Deepak Anand
Moderated By: Deepak Anand
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Bo Chen
Executive Director,
ABLE BC
Canada -
David Brown
Founder,
StratCann
Canada -
Julia Cameron
Vice President, Communications & Corporate Affairs,
Village Farms Canadian Cannabis
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Megan Preik
QAP | Founder & CEO,
Accelerated Quality Solutions
Canada -
Sarah Campbell
Director,
Craft Cannabis Association of BC
Canada
(Panel Discussion) The cannabis industry faces an array of regulatory challenges at the federal and provincial levels. How is the industry addressing these issues, and how can you get involved?
Moderated By: David Brown
Moderated By: David Brown
-
Alannah Davis
Chief Executive Officer ,
Dabble Cannabis Co.
Canada -
David Brown
Founder,
StratCann
Canada -
Graeme Holfeld
General Manager,
Victoria Cannabis Company
Canada -
Joshua Beckett
Director/Master Grower,
Magi Cannabis
Canada -
Mathieu Aubin
VP Marketing and New Business,
Rubicon Organics™
Canada
(Panel Discussion) BC is home to growers and processors of all sizes and styles. We’ll speak with four from different parts of the province about what is and isn’t working, the direction of the industry, and lessons learned so far.
Moderated By: David Brown
Moderated By: David Brown
-
Kevin Jodrey
Founder,
One Log Cookies R&D Facility
USA
(Keynote Presentation) Renowned cultivator and strategist Kevin Jodrey brings his unmatched perspective on where cannabis is headed in the coming decade. Blending decades of hands-on expertise with a forward-looking view of genetics, sustainability, and market evolution, Jodrey explores how innovation, regulation, and culture will shape the next phase of the industry. This keynote offers actionable insights for leaders navigating the intersection of craft, commerce, and community in a rapidly maturing global market.
Join industry leaders and innovators for a relaxed, one-hour networking reception from 5:30–6:30 p.m. Connect with fellow executives, engage in conversation, and build meaningful relationships in an inviting, upscale setting. This reception offers a perfect opportunity to unwind briefly and exchange ideas before the next summit events.