Executive Summit

Join thousands of industry leaders at Vancouver 2026

 January 19-21, 2026    Vancouver, BC    2,500+ Attendees
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Executive Summit

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Where Leadership, Policy, and Innovation Meet

Monday January 19, 2026

The Executive Summit powered by StratCann kicks off Grow Up Vancouver with a full day of thought leadership and high-level discussion designed exclusively for C-suite executives, founders, investors, and decision-makers in the cannabis industry.

Taking place Monday, January 19, 2026, at the Vancouver Convention Centre East, the Executive Summit explores the business of cannabis through an executive lens – addressing market strategy, regulatory reform, investment trends, and international opportunities that define the next decade of growth.

Expect meaningful dialogue, data-driven insights, and access to the people shaping the future of cannabis.

Program Highlights

  • Keynote Conversation with Minister Lana Popham – How BC’s agricultural integration is redefining cannabis policy, access to funding, and export potential.

  • Data Insights, Trends & Future Projections – Comprehensive market analysis from leading analysts.

  • Navigating U.S. Cannabis Reform – What cross-border policy shifts mean for Canadian operators.

  • International Cannabis Markets – Understanding new export channels, compliance standards, and investment pathways.

  • Roots and Vision: Kevin Jodrey on the Next Decade of Cannabis – A closing fireside chat offering strategic insights on legacy, innovation, and leadership.

  • Executive Cocktail Reception — Wrap up the day by connecting with industry peers, policy leaders, and investors in an exclusive networking setting.

Who Should Attend

Designed for CEOs, founders, investors, government representatives, and senior executives, the Summit fosters collaboration and strategic thinking at the highest level of the cannabis value chain.

Join the Conversation

Grow Up’s Executive Summit is your opportunity to step back from day-to-day operations, gain perspective, and connect with peers who are defining the direction of cannabis in Canada and beyond.

Executive Summit Schedule

Executive Summit powered by StratCann
Monday January 19, 2026

Monday January 19th
Categories:
Executive Summit
10:00 AM
Room: Ballroom A

Welcoming Address

Monday January 19th
Categories:
Executive Summit
10:15 AM
Room: Ballroom A

A Conversation with Minister Popham: Cannabis and the Evolution of Agricultural Policy in BC

(Fireside Chat) British Columbia’s decision to bring cannabis under the Ministry of Agriculture and Food marks a pivotal shift in how the province supports and regulates this growing sector. In this keynote fireside chat, Honourable Lana Popham joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on the evolving relationship between cannabis and B.C.’s agricultural sector — exploring how it unlocks new opportunities for producers, drives competitiveness, and strengthens the province’s leadership in sustainable innovation. This dialogue will highlight how B.C. is working in partnership with all levels of government, industry, and communities to build a stable, inclusive, and competitive cannabis sector that contributes to rural development, economic diversification, and B.C.’s global reputation for quality products.
Monday January 19th
Categories:
Executive Summit
11:00 AM
Room: Ballroom A

BC Cannabis Regulator Insights & Priorities


  •  David Hume
    Asst. Deputy Minister/GM,
    Liquor and Cannabis Regulation Branch (LCRB)
    Canada
(Presentation) B.C. designed it’s cannabis framework to support a diverse legal sector that includes smaller scale operators. Seven years later, hear from the cannabis regulator on how these rules are working and provincial priorities for supporting a strong cannabis sector.
Monday January 19th
Categories:
Executive Summit
11:30 AM
Room: Ballroom A

Data Insights, Trends & Future Projections


  •  Dion Gouldsborough
    Wholesale Category Manager,
    BC Liquor Distribution Branch
    Canada

  • Erin Butler
    Chief Financial Officer,
    Canadian Cannabis Exchange
    Canada

  • Jeff Ring
    Sr. Director Supply Chain,
    BC Liquor Distribution Branch
    Canada

  • Robin Schmid
    Wholesale Category Manager,
    BC Liquor Distribution Branch
    Canada
(Presentation Series) A series of presentations on cannabis wholesale and retail sales figures and trends in BC, Canada, and international markets. Geek out with charts and figures!
Monday January 19th
Categories:
Executive Summit
12:30 PM
Room:

NUTRITION BREAK

    Monday January 19th
    Categories:
    Executive Summit
    1:10 PM
    Room: Ballroom A

    Understanding the Complexities of the International Cannabis Market

    (Panel Discussion) The international cannabis market has seen rapid growth over the last several years. Can this momentum continue? How should Canadian cannabis companies position themselves for where the market is going?

    Moderated By: Deepak Anand
    Monday January 19th
    Categories:
    Executive Summit
    2:00 PM
    Room: Ballroom A

    Cannabis Vapes: Changing Technology and an Expanding Market

    (Panel Discussion) Cannabis vapes are one of the fastest growing product categories. The hardware and technology is changing rapidly, as are consumer preferences. We’ll explore some of these changes with our panel of experts.

    Moderated By: Deepak Anand
    Monday January 19th
    Categories:
    Executive Summit
    2:50 PM
    Room:

    HEALTH BREAK

      Monday January 19th
      Categories:
      Executive Summit
      3:10 PM
      Room: Ballroom A

      The Evolution of Canada’s Cannabis Regulations and Industry’s Approach to Government Relations


      •  Bo Chen
        Executive Director,
        ABLE BC
        Canada

      • David Brown
        Founder,
        StratCann
        Canada

      • Julia Cameron
        Vice President, Communications & Corporate Affairs,
        Village Farms Canadian Cannabis

      •  Megan Preik
        QAP | Founder & CEO,
        Accelerated Quality Solutions
        Canada

      • Sarah Campbell
        Director,
        Craft Cannabis Association of BC
        Canada
      (Panel Discussion) The cannabis industry faces an array of regulatory challenges at the federal and provincial levels. How is the industry addressing these issues, and how can you get involved?

      Moderated By: David Brown
      Monday January 19th
      Categories:
      Executive Summit
      4:00 PM
      Room: Ballroom A

      Different Pathways to Success: A Talk with Four BC Growers

      (Panel Discussion) BC is home to growers and processors of all sizes and styles. We’ll speak with four from different parts of the province about what is and isn’t working, the direction of the industry, and lessons learned so far.

      Moderated By: David Brown
      Monday January 19th
      Categories:
      Executive Summit
      4:50 PM
      Room: Ballroom A

      Roots and Vision: Kevin Jodrey on the Next Decade of Cannabis

      (Keynote Presentation) Renowned cultivator and strategist Kevin Jodrey brings his unmatched perspective on where cannabis is headed in the coming decade. Blending decades of hands-on expertise with a forward-looking view of genetics, sustainability, and market evolution, Jodrey explores how innovation, regulation, and culture will shape the next phase of the industry. This keynote offers actionable insights for leaders navigating the intersection of craft, commerce, and community in a rapidly maturing global market.
      Monday January 19th
      Categories:
      Executive Summit
      5:30 PM
      Room: Ballroom A

      COCKTAIL RECEPTION

        Join industry leaders and innovators for a relaxed, one-hour networking reception from 5:30–6:30 p.m. Connect with fellow executives, engage in conversation, and build meaningful relationships in an inviting, upscale setting. This reception offers a perfect opportunity to unwind briefly and exchange ideas before the next summit events.