Jordan has worked in the cannabis industry since 2016, starting at Emblem Cannabis Corporation, now a wholly owned subsidiary of Aleafia Health Inc. Jordan has been responsible for leading & executing a multi-channel and multi-category commercial strategy. Jordan has led cross functional teams responsible for launching products into the regulated Canadian marketplace, and has extensive, hands-on knowledge solving complex commercial, operational, and regulatory issues. Jordan is the Co-Chair of the GS1 Cannabis Work Group, and sits on the Ontario Retail Cannabis Advisory Pane (ORCAP).