Jeffrey Lizotte is the founder and CEO of Next Wave Brands, Canada’s first brand and partnership firm focused exclusively on recreational cannabis. Next Wave Brands was founded with a core belief that when governments create new industries, every decision is political.
Leveraging a team of political veterans and subject matter experts from government’s most regulated industries including alcohol, craft beer, energy drinks and political advertising, Next Wave Brands brings to bear the skill, experience and insight to create Canada’s top compliant cannabis brands.
Next Wave Brands help partners understand the politics, understand the rules, and execute.