At BZAM Cannabis, Sabine optimizes marketing programming by encouraging her team to think differently while working within the industry’s unique regulations. Her marketing philosophy centres around creating personalized moments and adding value to people’s lives through a deep understanding of what moves them.
Sabine’s experience includes building international brands through organic marketing and loyalty programs, with a specialization in community building and community-led marketing. She’s been featured as an expert in UGC curation, community building, and using social media to advocate for social change.
