Amber Craig is a professional writer, designer, and marketer with over 20 years of creative and strategic experience. She launched her own marketing agency in 2011, working with more than 120 companies across diverse industries before moving into the cannabis space. In 2013, she helped open Alberta’s first medical cannabis clinic and later served as Chief Merchandising Officer for a national retail brand, where she oversaw marketing, merchandising, and store design for 41 locations and led several industry firsts, including Canada’s first cannabis consumption site at a festival.
She works as a Fractional CMO at Spark Business Strategies, supporting cannabis and retail companies on everything from marketing to merchandising nad branding. She is the co-founder of DeMonet, a medical cannabis education company, and has become a respected educator in the cannabis industry—developing and teaching Canada’s first university-level Retail Cannabis Marketing course at Mount Royal University. In 2022, she was recognized as one of Avenue Magazine’s Top 40 Under 40.
