While directing a documentary about Canadian cannabis, I reflected on where the industry was at, who was leading in product development, and how companies were speaking to consumers. While most people know me for my work in advertising, film, and television, I was about four years into my seven years of work as a legal cannabis consultant in the US and Canada.
Fast forward to today, and I’ve obtained the highest level of Cannabis Sommelier certification and studied under one of Alberta’s leading industry professionals, Dr. Ife Abiola. In 2020, I launched my company, RGB Cannabis, combining a career in branding and marketing with my 25-year long love affair with cannabis.
At RGB, we offer a suite of curated products branded through a proprietary and scientific model that helps get LPs to market and create better cannabis experiences for consumers — available now in Canada! www.rgb-cannabis.com