Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Elliot Fromowitz

Elliot Fromowitz is the Organic Systems Advisor and Technical Expert at Coast Mountain Cannabis, where he specializes in living-soil cultivation and regenerative plant management. With numerous years of experience in organic agriculture and the traditional principles of herbalism, Elliot has dedicated his career to studying the methods of nature, and the ways plants and people have worked together throughout history and applying that knowledge to modern cannabis production.

Over the past seven years at Coast, he has honed his expertise in building and maintaining a thriving soil biome, one that continues to flourish in the original beds and original soil created at the facility’s inception. By integrating principles from the Soil Food Web, Korean Natural Farming (KNF), biodynamic methodology, Herbalism and other regenerative approaches, Elliot has helped sustain a resilient, balanced, and highly productive living-soil ecosystem.

Elliot’s work is rooted in the belief that understanding soil begins with understanding ourselves. The human body is its own complex ecosystem, powered by millions of microorganisms that regulate health, immunity, and vitality. By studying the parallels between the human microbiome and the soil biome, diversity, balance, cooperation, and resilience, Elliot emphasizes that growers can cultivate healthier plants by recognizing the same biological patterns that govern life within us. This perspective guides his approach to farming: nurture the biology, respect the system, and the system will thrive.