Mr. Perruzza is the Director of Strategic Partnerships for Rouge Media Group, a leading North American place-based media company connecting brands with millions of consumers on their daily journey out of home by combining media, mobile targeting, data, and live event activations. Mr. Perruzza leads all Tobacco & Cannabis brand building activity within Rouge Media’s compliant Legal Audience Branding Solutions (LABS) network.
Prior to joining Rouge Media, Mr. Perruzza spent over 11 years leading multiple B2B & B2C marketing initiatives with Philip Morris International in Canada. Mr. Perruzza has the expertise to direct customized brand building programs, as well as strategic marketing plans in highly legislated and regulated market environments. Mr. Perruzza has proven ability steering strategy, Tobacco and Cannabis brand preference and information advertising, into dynamic consumer/retail/employee solutions and best-in-class market positions.