Frenchy Cannoli is an Oakland-based teacher, consultant, artisan and activist dedicated to the production and appreciation of traditional cannabis concentrates.
Frenchy grew up in Nice, France but left home as soon as he could, inspired by the promise of exotic adventure — and by the imported hashish common in late-60s Europe. He lived nomadically for over twenty years, staying with traditional producers and learning techniques handed down over generations. This took him from Morocco, to Mexico, to Nepal, Pakistan and India, where he spent eight growing seasons living in caves and harvesting cannabis resin with Parvati Valley cultivators. Eventually, he settled with his family in California, where early medical access laws let him go from hiding his life’s work to producing legal cannabis concentrates.
Collaborating with legendary Emerald Triangle growers and experimenting with techniques like ageing, Frenchy’s since scaled up to producing “pure gold” (Cannabis Now) for licensed dispensary distribution: “unmatched” hash, with a character “unlike anything that you would ever smell or taste in cannabis [flower]” (Nick Smilgys, Emerald Cup judge). He’s also taken an open-source approach to promoting traditional methods. His “Lost Art of the Hashishin” seminars provide hands-on training for aspiring concentrate-makers, and Frenchy freely shares the same techniques on Youtube, as well as with his 114,000+ Instagram followers. He’s likewise pushed for broader post-legalization public education: beyond working to develop hashish grading standards, Frenchy is a prominent supporter of regional growing certifications for cannabis production, inspired by appellation d’origine contrôlée rules like those protecting the integrity of Bordeaux wines. He’s also developing a feature-length documentary that showcases the challenges legalization has brought to small California farms.
Frenchy’s lively personality and unique expertise make him a sought-after international speaker, on topics such as cannabis terroir, the promise of organic and regenerative cultivation approaches, and the importance of independent “craft” production. He also writes about the science and global history of cannabis for publications including Extraction Magazine (USA), Skunk (Canada), Weed World (England) and Dolce Vita (Italy).
Srinivasa Reddy is the Chief Science Officer at Cube Psytech Corp, a Canadian company focusing on pioneering in solving the mental health issues through psychedelics. Srinivasa Reddy served as various roles nationally and internationally in the past. His eight (8) years of Cannabis and other commercially important crop industry experience includes optimization of controlled environmental facilities, extraction protocols, research and development of micro, macro and nano cannabinoids, terpenoids and flavonoids to conjugate with several other naturally occurring health beneficial compounds.
His wide experience and interdisciplinary education background in Biotechnology, Cancer biology, Biochemistry, Genetics, controlled environmental agriculture, Plant based medicine. Srinivasa Reddy worked as COO of Leaf Cross Biomedicals (LP-Processing and Sales) and CEO of PhytoteQ Innovations in the past.
Cube Psytech is currently submitted for the application for psychedelic activities aiming to focus on the new range of psilocybin derived molecules used in various mental health treatments. Cube Psytech also working on innovations in natural compounds as alternative supplements, plant-based medications through precision drug delivery system and nano technology. Company developing relation with global leaders in the drug development, intellectual property in innovative high efficacy plant and mycelium-based molecules.
Srinivasa Reddy is also board member of several international organizations. He is an internationally recognized speaker in the global cannabis industry.