Frenchy Cannoli

Frenchy Cannoli

Oakland, CA, USA
Master Hashishin, Frenchy Cannoli Brand

Frenchy Cannoli is an Oakland-based teacher, consultant, artisan and activist dedicated to the production and appreciation of traditional cannabis concentrates.

Frenchy grew up in Nice, France but left home as soon as he could, inspired by the promise of exotic adventure — and by the imported hashish common in late-60s Europe. He lived nomadically for over twenty years, staying with traditional producers and learning techniques handed down over generations. This took him from Morocco, to Mexico, to Nepal, Pakistan and India, where he spent eight growing seasons living in caves and harvesting cannabis resin with Parvati Valley cultivators. Eventually, he settled with his family in California, where early medical access laws let him go from hiding his life’s work to producing legal cannabis concentrates.

Collaborating with legendary Emerald Triangle growers and experimenting with techniques like ageing, Frenchy’s since scaled up to producing “pure gold” (Cannabis Now) for licensed dispensary distribution: “unmatched” hash, with a character “unlike anything that you would ever smell or taste in cannabis [flower]” (Nick Smilgys, Emerald Cup judge). He’s also taken an open-source approach to promoting traditional methods. His “Lost Art of the Hashishin” seminars provide hands-on training for aspiring concentrate-makers, and Frenchy freely shares the same techniques on Youtube, as well as with his 114,000+ Instagram followers. He’s likewise pushed for broader post-legalization public education: beyond working to develop hashish grading standards, Frenchy is a prominent supporter of regional growing certifications for cannabis production, inspired by appellation d’origine contrôlée rules like those protecting the integrity of Bordeaux wines. He’s also developing a feature-length documentary that showcases the challenges legalization has brought to small California farms.

Frenchy’s lively personality and unique expertise make him a sought-after international speaker, on topics such as cannabis terroir, the promise of organic and regenerative cultivation approaches, and the importance of independent “craft” production. He also writes about the science and global history of cannabis for publications including Extraction Magazine (USA), Skunk (Canada), Weed World (England) and Dolce Vita (Italy).

Other Speakers

COVID-19 RESCHEDULE NOTICE

NIAGARA FALLS, ON JUNE 09, 2020. North America’s leading cannabis cultivation and extraction conference, tradeshow and awards show, Grow Up, has made the difficult decision to reschedule the 4th annual show in Niagara Falls, ON which was slated to take place September 1-3, 2020.

This decision has been made from monitoring the COVID-19 (coronavirus) situation both in Ontario and around the world, along with the advice and recommendations from Grow Up’s advisory board.

“The health and safety of our attendees, speakers and exhibitors are our main priority,” says Randy Rowe, President of Grow Up. “Even though our event is three months away, we feel that we cannot responsibly produce a show that brings together 4,500 delegates and over 200 exhibitors from around the world”.

Grow Up Conference and Expo will be bringing its conference, tradeshow and awards to Victoria BC next summer. This west coast show featuring the Grow Up Extraction Zone, hosted by Extraction Magazine, will bring over one hundred high-level industry speakers, exhibitors and thousands of delegates together on Vancouver Island. Details to follow.

The premier Grow Up Awards Gala will still take place, but will be hosted in Victoria BC in the Summer of 2021. “The Cannabis industry has made tremendous growth over the last year and we are determined to recognize the excellence and innovation with our 2nd annual awards show”, says Neill Dixon, Co-Founder of Grow Up. “Bringing the Grow Up Awards Gala to Victoria BC will make it easier for our west coast growers and suppliers to be a part of the celebration”.

The 2021 Niagara Falls version of Grow Up will take place September 1-3, 2021 at the Scotiabank Convention Centre, Niagara Falls, ON.

We appreciate your patience and thank you for your support and stay safe.

Thank You

For more information please contact:
Randy Rowe
rrowe@growupconference.com
905-324-8528